Malva Florea is a Ukrainian brand founded by Malva Florea in 2007. This season’s collection was inspired by fragile and beautiful plants and flowers. Light tones and snow tree-like plants are applied to apparel in spring and summer. Delicate stitches, floral pleats and leaf pleats show a natural and cosy feel. Natural cotton is mainly used. Sustainable soft tones key.
Light tones, inspired by natural plants, are key in this season. Curable, sustainable and refreshing moods play an important role. Cool dresses, resort dresses with light stripes and pullover take the lead.
Pleats are combined with flowers, and they are applied to hems and the middle of sleeves. Ruffles can add depth.
Asymmetrical two-side pleats applied to the chest and waist show a natural feel. Trench coats and suits are recommended.
Florals are dominant in this season’s printed dresses. Light greens are key tones. Neat stitches underline a natural and comfortable aesthetic.
Fine stripes and light colors are dominant. Slightly deconstructed shirts, strap dresses and trench coats take the lead. Layered hems and sleeves are underlined. Cotton feels natural and cosy.
Straps are more applied to tops and dresses. Pleat embellishments and voluminous details on sleeves add a girly feel.
More people like to express their attitudes through outfits. In S/S 2019 street snaps, dresses are key to show girly and rebellious qualities. Long-line dresses are dominant. Different patterns and materials are key as well.
Highly saturated colorful stripes are key in this season. The slim tweed long dress is included. Loose shirt dresses and strap dresses are key. Vibrant tones feel sunny and free.
Animal prints like leopard print, tiger stripes, snake skin and zebra stripes are mostly applied to dresses. Loose and cosy silhouettes are key.
Mesh and lace are mainly used for transparent cover-up dresses. The strap dress silhouette is key. In next season the metallic cover-up dress in Burberry’s resort 2020 collection will gain traction.
Rectangular patterns are mainly seen on folk long dresses. Motifs are delicate and varying. Deep color blocks are also employed to underline the deep quality.
Loose silhouettes particularly stand out. Soft and draping fabrics, ruffles on the neck and hem and pleats are incorporated.
Refreshing and elegant florals are key. Soft tones are mainly used to show femininity.
Feminine and vintage dresses with the 1950s and 1960s sentiments are the direction. Polka dot dresses with double-breasted closures, ruffles, shoulder cutouts are trendy.
Voluminous sleeves are underlined for linen&Cotton Long Dresses. Loose sleeve silhouettes are unrestrained and inclusive. Drawstrings are added. Adjustable knots are practical.
Dress silhouettes for A/W 2020 continue to be renewed. In addition to simplicity and cosiness, innovation on details and styles is more accentuated. Modern femininity prevails in dress markets. The day-and-night style and durability are key here.
Elongated shirt dresses are more suitable for winter. Straight shirt dresses are relaxed and cosy. Plain fabrics work best for simple pieces.
Boxy sleeveless dresses for A/W 19/20 become more popular. The dressy 3D design create refreshing feminine boxy silhouettes. Structural woven fabrics, knits and stripes wools are used for unrestrained looks.
The combinations of color and silhouette are key for oversized dresses in A/W 19/20 to create different mainstream styles. Oversized silhouettes continue to prevail. Warm and cosy fabrics for oversized dresses work well for day-and-night wearing.
Dresses in A/W 2020 renew the vintage style in order to suit the young generation. The leisure dress collection on catwalks gives a 80s sentiment. Loose and relaxed bowknot dresses are popular among women.
The sports style gradually gains traction. Sportif seams and loose silhouettes add a commercial value. Innovative mixed looks are directional. Relaxed silhouettes and elastic fabrics are combined to create novel shapes. Sports influences are applied to show street fashion.