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Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emer-ging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sportsmanship of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.
Bright Moment selects saturated, positive bright colors to deliver vibrant vitality. Tap into S/S pieces for a sunny and athletic image. Pattern design opts for cultural motifs and geos in order to stimulate consumers’ patriotism and interpret a multidimensional, crossover design concept.
Bright Moment tells us about four color stories: Sports Boom, Cultural Essence, Virtual World and Illusive City. Inspired by the rapid development of sports industry, the lifestyle of Sports Boom ranges from gyms to offices; Virtual World offers the highlight moments in e-sports; Cultural Essence expresses that teenagers are promoting the revival of traditional culture in this information era; Illusive City comes from the immersive dramatic artistry.
Epidemic situation leads to the awareness toward health and the rapid development of workout industry. People are moved by the uplifting sportsmanship and highlight moments in Olympic Games. Red must be the main tone of this palette. Saturated red, yellow and blue are paired with black and white to reflect the positive spirits, while white, pink and purple accent feminine gentleness.
The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fa-shion design to bring refreshing visual effects.
The blooming flowers in placement have the visual effect of translucent shell and virtual spectrum, and the combination with checkerboard strengthens the modern technological sense to present a dazzling and immersive effect. Being both loose and tight-fit, the clothing silhouettes fully reveal the powerful charm of women. In details, sharp visual effects, cutouts and decorative sequins are more attractive.
We divide this theme into four colorways: Girls’ Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls’ Universe is ins-pired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photo-graph collection ‘Oriental Beauty’ by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.
“Girls are the future!” Girls in both the real world and virtual world are pursuing the principle of self-pleasure. Pastel green is paired with gradi-ent metal purple and blue to present wonderful and clear visual effects. The full and lustrous texture looks like crystal artworks. Delicate linear ornaments with butterfly elements are added to make girls whimsy and agile.
POP-Fashion released one of S/S 2022 color trend themes, Island, in November, 2020 to take us to witness the charm of primitive nature and its healing power. With the natural trace of time, pure island life is soothing. Blending with local clay and sea tones, the new bionic neutrals complete a natural and healing palette. In this season, the newly unveiled collections from fashion brands have already proved this theme right.
Gold Flame with handmade feel calms down the restlessness with paradise spirit, developing into the eternal art of nature. Mineral and naturally dyed materials show the charm of Gold Flame. In this season, many brands applied Gold Flame with washed woven fabric, natural suede, crinkled twill and knit to present the charm of nature.
The separate island with boundless coastline is inviting with the clear and healing color. Wave patterns show the natural of Blue Glow, reminding of the blended sea and sky. Blue Glow was also used widely on suits in this season. Water-washed denim and soft knit are recommended.
With the natural trace of time, people feel the comfortable environment with islanders. Neutral Ivory Cream merges with clear Blue Glow and Gray Mist for a mid-tone palette. The application to plant outline, check printed items or yarn-dyed color blocking knits give a natural twist. We can see from the following looks that the general colorways basically fit the prediction. Shirt is mainly paired with trousers and shorts to complete the look. The small amount of knitwear enriches the category.
Tender Shoots(PANTONE 14-0446TPG), a core color for S/S 2023, brings us the liveliness and vitality of early spring. This bright and refreshing green is rendered to express a relaxing and extraordinary taste of nature.
Lightweight silhouette is paired with pastoral palettes to accurately present the high-class feel of natural decoration and let us touch the poetic and wonderful field. Except for comfortable light fabrics, tonal floral patterns and romantic ruffles, the handcrafted White Smoke(PANTONE 11-1005TPG) 3D process is also remarkable, which allows the styling to be more romantic and delicate.
Pastel Tender Shoots is paired with gentle Peach Puree(PANTONE 12-1011TPG) to provide a lively visual effect of spring, which can awak-en the natural touch of sunshine and warmth. Different from the thick color tones in midsummer, the leaves are rather refreshing and healing in the springtime after rain.
Cottagecore is still popular in the post-pandemic era. People’s longing for the natural world raises the awareness of sustainable environmental protection. The pastoral freshness, surreal atmosphere and old-time retro increase the romantic vibe of Cottagecore.
Under the theme background of constructing positive psychological model, Sunlit City describes the optimism of urban people. When all the past experiences are turned to be gentle, the real power reveals in our hearts. People try to cover everything in daily life through their free and positive perceptual awareness. Practical neutral colors with charming calmness reflect the steadiness of urban elites. The slightly lustrous Metal(PANTONE 14-4503 TPG) has been evolved into a pragmatic color of Sunlit City.
Versatile neutral colors send out the timeless charm of color. The slightly lustrous Metal in the sunlight renews the appearances of summer clothing. Metal integrates artistic urban concept, clear lines and high-class texture together to upgrade the minimalism. Pure and calm colors extend the purest expression.
Silent light and shade exude the pure aesthetic. Highly practical Metal injects a trendy green tone into the palette. The combination with Cream Tan(PANTONE 13-1108 TPG) and Falcon(PANTONE 18-1304 TPG) allows us to be free from everyday problems and enlivens the calm neutral tone. A daily coziness is revealed. The comfortable casual looks subvert the rational mind of males and endows urban menswear with more delicate emotions.
Vitality is fused with the modern lightness. Ultralight material balances the refreshing Cream Tan and Falcon and extends the purest expression. The exquisite tailoring deeply interprets the flexible charm. Flowing loose silhouettes are integrated with natural colors to present a subtle sense of prettiness. Dropped-shoulder and multi-layered design are paired with oversized pocket and zipper to show the poetic practicality.
The profound and peaceful Greenlake is extracted from the nature. The high saturation represents the wonderfulness of escaping from the city, which also balances the athletic atmosphere with preppy style. The hopeful liveliness conveys the infinite street vitality of Swanky Youth.
Greenlake is suitable for being used on urban athleisure styles in S/S 2022, such as baseball jacket, outerwear jacket, sweatshirt and pullovers. Youthful and natural colors fully present the preppy style and street sport. Besides, Greenlake cross-body bag and baseball cap also bring highlights to the general look.
Night sky and highrise, sea side and vintage cars — City Pop is just like a surreal fantasy about love, hope and hedonism. It is the beats of urban city. The power of color stimulates the optimism, and the combination of Greenlake and Deep Water creates the relaxing holiday atmosphere. Begonia Pink becomes the rare bright color of this palette. Retro checks and color blocking are based on classic elements. The fusion with musical culture echoes the diversification of youth culture.
The relaxing and positive holiday atmosphere is the key point of this collocation. Lightweight sweatshirt is paired with simple yet comfortable pants to stress the unlimited freedom outdoor. Blue & pink or blue & green color-blocking baseball is paired with must-have bucket hat to express the leisurely and futuristic urban style, which also echoes the intense requirement of Swanky Youth.
The yellow colors of A/W 22/23, especially the natural and vintage Amber Yellow, will bring a warm and safe sense to A/W collections. However, the low-saturation yellow tone of A/W 21/22 chased for the inner healing and peacefulness, and the artistic atmosphere.
As the continuous color of A/W 22/23, green has been evolved to be brighter and more saturated. While the green colors in A/W 21/22 combined wild loneliness with pacifism to chant the natural song of exiled spirits. Although green only occupies a smaller proportion among all the colors, it still increased by 20% year-on-year.
A/W 22/23 khaki better presents the natural gravel texture. Its gentle and plain hue exudes a minimalist and comfortable feeling. The warm and neutral color combination of A/W 21/22 shown the premium comfort.
Brown tone has kept its momentum for the recent three seasons, which reveals the comfort and peacefulness of old times in A/W 22/23. While the brown tone in A/W 21/22 maintained its classic comfortable emotion and practicality, and stressed the natural and casual home environment.
Economic globalization causes ecological crisis, which leads to a new normality. People are redefining the core of life, and searching for consolation from their family and friends or even an item. Therefore, healing and eco-friendly sustainable colors become the key. Saturated eye-catching colors present positive energy and provide contrast with dark hue. The lustre of metallic colors brings luxurious texture to this economic turmoil period.
Gentle pastel tone uses Loden Frost, Pale Banana and Egret to provide sweet feminine temperament with peacefulness. The combination with brown tone presents the understated theme of healing and romantic. Lustrous color is suitable for silk, while gentle color is suitable for lace, gauze and vintage woolen loungewear. Decorative Egret shows the vintage warm appearance and interprets the inner world of women.
Warm and healing Loden Frost connects human and the outer world. Its physical and mental healing function endows vitality, fixes broken hearts, cuts the extra volume and breaks through the dullness. New hope reconstructs consciousness in the cells of the body and prepares for a new beginning.
Delicate lace and silk are selected to interpret this warm and healing Loden Frost. The combination with Cream and Aztec presents classical romance. Straps and bowknots inject feminine temperament into this theme and create a vintage and healing sweet underwear collection.
Apricot Gelato is selected from the theme Sunlit City. The warm and gentle interlace sunlight releases the life and mental space which the urban city is longing for. The urban commuting style is presented through minimalist and New Scandi color tones led by positive psychology and optimistic awareness. The changing density of knitting is the main method to present the interlace light and shade effect on women’s knitwear. The hollow-out textured pattern and transparent silk are used to create the transparent effect. With the help of more fitted silhouette, it can redefine the strong and independent image of modern urban women.
Apricot Gelato is the key of urban commuting style in this season. Designs like fitted tailoring, hollow-out, outerwear underwear can perfectly show the sexual appeal of female. Neat and tight-fit silhouette, leather splicing and metallic accessories increase the power and build more stylish independent urban women.
Apricot Gelato is gentle and inclusive, which is suitable for minimalist and light commercial commuting collections to present the elegance. Details like hollow-out and vent can increase the sexual appeal. The tonal colors like Doe and Egret are the main colors. And the complementary Della Robbia Blue is used to brighten the palette.
Line segmentation is the key point of taking Apricot Gelato as the main color. It is suitable for applying on tight-fit dresses, bottom shirts and short-cut cardigan through tailoring, changing knitted texture and color lump splicing. The simple and powerful linear feeling brings elegance and warm healing sense.
Reversed Future is one of S/S 2021 theme color trends released by POP in October 2019, presenting a parallel world that never happened. Retro futurism contributes to a palette that merges nostalgia and futurism. Technical Orange Tiger, Digital Multicolor, Bright Violet and Vivid Blue are basics, pairing with Purple Heather, Sharp Green and Lemonade. Anthracite, Star White and Limestone mitigate and add depth, exploring an unknown journey.
Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraints of space, Purple Heather takes us to the parallel world of the past and the future. On S/S 2021 menswear catwalks, Purple Heather reinterprets the design language of street menswear with its mysterious and elevated hue.
Technology changes our era. The high temperature of magneto-caloric effect brings heat as well as Orange Tiger, driving us to explore the future and the unknown. As a bold bright on S/S 2021 catwalks, Orange Tiger injects new energy into street items such as outerwear and knitwear.
This colorway is inspired by infinite imagination of the virtual world. As a key color of early spring, energetic Orange Tiger meets cold Digital Multicolor. Star White and Anthracite give a real touch, while Vivid Blue enriches the palette. Digital Multicolor adds a lavish futuristic technical feel and displays the retro futuristic aesthetics.