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Butterfly is a color that embodies a longing and yearning for nature in Spring/Summer 2024. This fresh and vibrant hue is full of vitality and is suitable for a variety of products such as dresses, knitwear, and shirts in the young women’s fashion brands. It has excellent expansibility and will be popular in the Spring/Summer 2024. A low-saturation green with a hint of gray shadow also provides a calming and peaceful force, making it an ideal color for young women’s fashion. When paired with bright colors and used sparingly with stripes, it creates a comfortable and cozy feeling, revealing the calm and peaceful side of young girls.
This season, Butterfly is mainly used in tops such as T-shirts, shirts, and polo shirts. The bright and vibrant Butterfly gives a visual effect of energy and vitality. It is paired with common achromatic colors and earth tones as the main colorways. Small areas of pastels or warm yellow are incorporated to add a youthful and energetic vibe to the outfit.
The use of Butterfly in patterns is mostly focused on floral and striped designs, which feature repetitive and regular shapes. Knit fabrics with heart-shaped cutouts and hand-crocheted textures effectively display the sweet visual effect of the color for young girls. At the same time, the use of fabrics with burn-out textures, seersucker, and smocking all express unique tactility.
The focus of pairing Butterfly is with warm-toned pastels. When used as the main color and paired with Afterglow, it presents a pure and gentle tone with a sense of vitality. Adding Orchid Pink lightens the visual effect without being too garish, while incorporating Downtown Brown adds more practicality to the color palette.
The key color in Spring 2024, Apricot Cream is a warm orange with moderate saturation. The application on spring fabrics, especially the ones with luster and texture such as sheer, accessories and silk satin, develops dresses, pullovers and outerwear.
In this new season, Apricot Cream is mostly used to develop lightweight dresses, casual blazers and knitwear. The moderate hue better underlines brighter colors as Koi and Rum Rasin, or teams up with other mild tones.
Apricot Cream is suitable for more textured designs: open braiding, patterned pleating, disc cuts and fringed edges. Tie-dyeing process is combined with pleating to improve the layers. The use of sequins enlivens the spring outfits.
Inspired by the still-life paintings of French artist Pierre Boncompain, who is good at using grays, brights and earthy brushwork to present the stuffs in daily lives, the palette fuses Apricot Cream with gray-infused Festival Bloom; Rum Rasin and Birch balance the visual effect; a little bit of Koi is added for excitement.
Grayish pastels are evolved to have mineral textures in Spring/Summer 2023 to satisfy people’s appetite for classic gentle hues. Comfy high-quality underwear/loungewear displays women’s confidence and focuses on the self-pleasing experience.
Upscale pastel is prevalent in the recent years. The grayish tones are tranquil and richly textured. Vibrant orange injects vitality into the colorway and brings sensory stimulation. Pastels are combined with smooth silk and elegant lace to exude a luxurious and gorgeous temperament.
The gray-infused hue of Evening Sand is soft and clean. The combination with delicate lace fabric is recommended the most. The delicate lace with embossed textures develops sophisticated and comfortable underwear and presents the feminine gracefulness.
The lively and soft hue of Ambrosia highlights the luxuriant vegetation in high summer. The combination with silk fuses practical details and neat silhouettes. Delicate lace and embroidery display the coexistence of minimalism and elegance.
Purple always plays an important role in the fashion trend. Redefined by the metaverse concept, purple becomes a representative digital tone as well. The warmer Meadow Violet exudes a mysterious, noble and scientific mood. Ranging from luxury partywear, avant-garde personality to streetwear, Meadow Violet can develop all styles of down jackets, outerwear and knits.
Meadow Violet sees oversized fits and highly inclusiveness on runway shows. Bold-scale purple is paired with black, white and neutrals to create the base. Bright hues finish the colorway and make statements. Youthful items in purple are recommended to be mashed up with outwear, sweater, sweatshirt and pants.
Woolen knit is the main material for the development of Meadow Violet. The mottled, dyed and graduated motifs are combined with fringes for a mysterious touch. The kinks on fabric provide impressive textures. Contrast checkerboards and laser luster are youthful and avant-garde. Mottled denim in purple interprets the retro fashion.
New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.
The nature-sourced Almond Peach is a basic color for sophisticated Chinoiserie. The combinations with traditional details and modern texture enrich the fabrics and variegated yarns. Impressive details exude an understated and tranquil atmosphere.
We can see the importance of blue and purple from the color trend in the world scale. The natural landscapes in the charming hue of Chambray Blue break the monotony of traditional palette and inject liveliness into winter dressing.
Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emer-ging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sportsmanship of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.
Bright Moment selects saturated, positive bright colors to deliver vibrant vitality. Tap into S/S pieces for a sunny and athletic image. Pattern design opts for cultural motifs and geos in order to stimulate consumers’ patriotism and interpret a multidimensional, crossover design concept.
Bright Moment tells us about four color stories: Sports Boom, Cultural Essence, Virtual World and Illusive City. Inspired by the rapid development of sports industry, the lifestyle of Sports Boom ranges from gyms to offices; Virtual World offers the highlight moments in e-sports; Cultural Essence expresses that teenagers are promoting the revival of traditional culture in this information era; Illusive City comes from the immersive dramatic artistry.
Epidemic situation leads to the awareness toward health and the rapid development of workout industry. People are moved by the uplifting sportsmanship and highlight moments in Olympic Games. Red must be the main tone of this palette. Saturated red, yellow and blue are paired with black and white to reflect the positive spirits, while white, pink and purple accent feminine gentleness.
The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fa-shion design to bring refreshing visual effects.
The blooming flowers in placement have the visual effect of translucent shell and virtual spectrum, and the combination with checkerboard strengthens the modern technological sense to present a dazzling and immersive effect. Being both loose and tight-fit, the clothing silhouettes fully reveal the powerful charm of women. In details, sharp visual effects, cutouts and decorative sequins are more attractive.
We divide this theme into four colorways: Girls’ Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls’ Universe is ins-pired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photo-graph collection ‘Oriental Beauty’ by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.
“Girls are the future!” Girls in both the real world and virtual world are pursuing the principle of self-pleasure. Pastel green is paired with gradi-ent metal purple and blue to present wonderful and clear visual effects. The full and lustrous texture looks like crystal artworks. Delicate linear ornaments with butterfly elements are added to make girls whimsy and agile.
POP-Fashion released one of S/S 2022 color trend themes, Island, in November, 2020 to take us to witness the charm of primitive nature and its healing power. With the natural trace of time, pure island life is soothing. Blending with local clay and sea tones, the new bionic neutrals complete a natural and healing palette. In this season, the newly unveiled collections from fashion brands have already proved this theme right.
Gold Flame with handmade feel calms down the restlessness with paradise spirit, developing into the eternal art of nature. Mineral and naturally dyed materials show the charm of Gold Flame. In this season, many brands applied Gold Flame with washed woven fabric, natural suede, crinkled twill and knit to present the charm of nature.
The separate island with boundless coastline is inviting with the clear and healing color. Wave patterns show the natural of Blue Glow, reminding of the blended sea and sky. Blue Glow was also used widely on suits in this season. Water-washed denim and soft knit are recommended.
With the natural trace of time, people feel the comfortable environment with islanders. Neutral Ivory Cream merges with clear Blue Glow and Gray Mist for a mid-tone palette. The application to plant outline, check printed items or yarn-dyed color blocking knits give a natural twist. We can see from the following looks that the general colorways basically fit the prediction. Shirt is mainly paired with trousers and shorts to complete the look. The small amount of knitwear enriches the category.
Tender Shoots(PANTONE 14-0446TPG), a core color for S/S 2023, brings us the liveliness and vitality of early spring. This bright and refreshing green is rendered to express a relaxing and extraordinary taste of nature.
Lightweight silhouette is paired with pastoral palettes to accurately present the high-class feel of natural decoration and let us touch the poetic and wonderful field. Except for comfortable light fabrics, tonal floral patterns and romantic ruffles, the handcrafted White Smoke(PANTONE 11-1005TPG) 3D process is also remarkable, which allows the styling to be more romantic and delicate.
Pastel Tender Shoots is paired with gentle Peach Puree(PANTONE 12-1011TPG) to provide a lively visual effect of spring, which can awak-en the natural touch of sunshine and warmth. Different from the thick color tones in midsummer, the leaves are rather refreshing and healing in the springtime after rain.
Cottagecore is still popular in the post-pandemic era. People’s longing for the natural world raises the awareness of sustainable environmental protection. The pastoral freshness, surreal atmosphere and old-time retro increase the romantic vibe of Cottagecore.
Under the theme background of constructing positive psychological model, Sunlit City describes the optimism of urban people. When all the past experiences are turned to be gentle, the real power reveals in our hearts. People try to cover everything in daily life through their free and positive perceptual awareness. Practical neutral colors with charming calmness reflect the steadiness of urban elites. The slightly lustrous Metal(PANTONE 14-4503 TPG) has been evolved into a pragmatic color of Sunlit City.
Versatile neutral colors send out the timeless charm of color. The slightly lustrous Metal in the sunlight renews the appearances of summer clothing. Metal integrates artistic urban concept, clear lines and high-class texture together to upgrade the minimalism. Pure and calm colors extend the purest expression.
Silent light and shade exude the pure aesthetic. Highly practical Metal injects a trendy green tone into the palette. The combination with Cream Tan(PANTONE 13-1108 TPG) and Falcon(PANTONE 18-1304 TPG) allows us to be free from everyday problems and enlivens the calm neutral tone. A daily coziness is revealed. The comfortable casual looks subvert the rational mind of males and endows urban menswear with more delicate emotions.
Vitality is fused with the modern lightness. Ultralight material balances the refreshing Cream Tan and Falcon and extends the purest expression. The exquisite tailoring deeply interprets the flexible charm. Flowing loose silhouettes are integrated with natural colors to present a subtle sense of prettiness. Dropped-shoulder and multi-layered design are paired with oversized pocket and zipper to show the poetic practicality.