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Digital pastels, vibrant brights, dark green, and warm neutrals have become the key color themes of women’s underwear & loungewear in A/W23/24. The underwear market is about to usher in changes in the future. Virtual and reality are intertwined. Rapidly developing technologies and the awaken concept of health caring have led us to explore the relationship between the body and underwear, and establish a stronger emotional connection between the inner and the outer world.
Digital trends have a huge impact on clothing. Dark shades with deep saturation such as Reflecting Pond, Windsor Wine, and Pastel Turquoise are at the center, which can be used to make luxury high-end under-wear. Fluorescent colors such as Jasmine Green and Sulphur Spring are selected for embroidery to enhance the sophistication and luxury of underwear.
Reflecting Pond and Windsor Wine are matched with glossy silk to exude luxurious beauty and unique charm. Loungewear does not need to be too complicated. Opt for classical floral print to present the elegancy. Understated and cool Reflecting Pond, Pastel Turquoise, and Sulphur Spring create a mature and sexy image for women.
Aqua Green is a refreshing, cold-tone, and saturated botanic green that may cool down the hot summer. The application on infants’ go-outing clothing fully represents summer vitality, while the use on loungewear shall be presented on small-scale prints and color blocking.
We can see multiple color combinations with Aqua Green from following looks. The matching with oranges and yellows presents strong visual impact and enriched sensory experiences. Innovative purple, white, and pale khaki complete a well balanced palette.
Textured fabrics elevate the quality of products. Cotton-linen is combined with floral embroidery and smocking for delicate highlights. Boyswear tries 3D patches and embellishments to bring playful details. Floral and forest animals are selected to be the core pattern elements to continue the concept of fresh nature.
Sharp color contrast is the main idea of this palette. Aqua Green is matched with saturated Flame Orange to reveal a powerful visual tension. Gentle Sugar Swizzle is added later for a harmonious touch.
According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in S/S 2023 to predict the fashion trend and broaden the horizon of fashion design. When the virtual world started the fashion “Metaverse”, the physical world opens the “Animism”, which is the future vision of Meta-Heuristics, the mega theme of S/S 2023.
POP is committed to providing users with the most accurate and practical trend forecast and market information. Meta-Heuristics– A/W 22/23 Theme Forecast is co-created by the most senior trend researchers of POP’s trend team
Metaverse: With the shift between virtuality and reality, the digital world made a brand new interpretation through dynamic visual art and technological dark tones.
Multifaceted Player: Under the fast life pace, urban people need to switch between multiple characters and scenes. Impactive tones and sublimated activeness interpret one’s value.
Retro Time: Go back to the classic moments and release pressure. Gentle tones are integrated with saturated colors to express the mindset of Hedonism.
Deed: Getting rid of the control of science and technology, find the new self in the future scientism. Erosive, mechanical, and skin-touch pales interpret the confidence of niche culture in a world of spiritual illusion.
Animism: From dawn to dusk, the colors of sky are grouped to form a onderful rhythm. The pure pales in spring are matched with neutrals to interpret the fashion about natural spaces and modern cities.