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Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.
In the post-pandemic era, people are finding balance in crisis. The green hue of Bog is soothing, tranquil and also healing. In A/W 23/24, Bog is applied to more categories, ranging from basics, healing activewear, outerwear and pants to outdoor gear and loungewear. Tone-and-tone green coordinate is recommended to create an enriched and clean colorway.
Driven by sustainable development, Bog is presented in a large scale on essential pieces. Tonal abstract camouflage reveals a positive outdoor atmosphere. The pairing with seasonal brights, such as yellow and blue, can be used as secondary color.
The clearness of Kentucky Blue makes us think of air and water. The soft blue hue gives peaceful joy to the mind. The versatile gray shade inside is suitable for multiple categories in autumn and winter. Its relaxing temperament meets the requirements of casual daywear and sportswear.
Kentucky Blue creates popular basics. Graduated tie-dyeing and tonal plant elements display the peacefulness of nature. Warm and solid knitted fabric is the best partner in autumn and winter. The pairing with neutrals and season brights is recommended.
Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emer-ging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sportsmanship of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.
Bright Moment selects saturated, positive bright colors to deliver vibrant vitality. Tap into S/S pieces for a sunny and athletic image. Pattern design opts for cultural motifs and geos in order to stimulate consumers’ patriotism and interpret a multidimensional, crossover design concept.
Bright Moment tells us about four color stories: Sports Boom, Cultural Essence, Virtual World and Illusive City. Inspired by the rapid development of sports industry, the lifestyle of Sports Boom ranges from gyms to offices; Virtual World offers the highlight moments in e-sports; Cultural Essence expresses that teenagers are promoting the revival of traditional culture in this information era; Illusive City comes from the immersive dramatic artistry.
Epidemic situation leads to the awareness toward health and the rapid development of workout industry. People are moved by the uplifting sportsmanship and highlight moments in Olympic Games. Red must be the main tone of this palette. Saturated red, yellow and blue are paired with black and white to reflect the positive spirits, while white, pink and purple accent feminine gentleness.
In this era of overloaded digital information, contemporary people want a life beyond being regular, thus they play different roles in each domain. The blurred boundaries between fashion and sports satisfy consumers’ appetite for diverse identities and scenes. Urban life is taken as the background of this theme to interpret the lifestyles of urban people. Life scenes as daily commuting, active street walking, and weekend relaxation require the mixes of seasonal products.
On the busy Monday, Gen Z urban workers are now embracing multi-scene comfortable dressing. Clearly Aqua is selected to be the main tone. Ashes of Roses and Hot Chocolate enliven the dull office air. Desert Flower is decorated to reflect a relaxing attitude and release pressure.
The versatile and clean hue of Clearly Aqua is suitable for developing outerwear and essentials. Desert Flower in patterns and details brightens the whole. The stirrup design of leggings meets the requirements of commuting and exercising. Tailoring and fits accent the body proportion.
We turn our switches off at weekends to enjoy a city journey. Dewberry brings us a vibrant A/W palette. The fresh and smart tone of Pink Tulle develops dresses and tops. Eggnog and Goldfinch are also infused into the brisk palette to show visual impact.
The palette of Universal Culture is sourced from vegetables and fruits, dopamine brights, and comfy, healing tones. Recovering from the epidemic, consumers are longing for the return of pretty bright colors. Dopamine tones and botanic neutrals are selected as the core. Desaturated calm and pure colors are infused into the palette to improve the acceptability and bring a positive color therapy.
Saturated columns in blue, green, and red are presented repeatedly on S/S garments to reflect the addictive loop of Universal Culture and convey the positive healing. Minimalist columns can be printed on desaturated basics to meet the needs of all con-sumers.
Vitamin C Moment combines natural botanic colors with understated neutrals. The palette of Universal Culture is divided into four stories: Vitamin C Moment, Dopamine Healing, Addictive Loop, and Extraordinary Light. Vitamin C Moment is inspired by the understated neutrals of natural plants; Dopamine Healing focuses on positive and impactive brights; Addictive Loop comes from Brad Walls’ Detached in Harmon; Extravagant Light is inspired by the photos of Mar-solier, which uses minimalist and pure neutrals to create a surreal world.
Vitamin C Moment combines natural botanic colors with understated neutrals. Fruits, vegetables, eye-catching logos, and minimalist color blocks create an immersive shopping experience. ‘The Plastic Bag Store’ of Robin Frohardt was placed inside a retailing store to express our consumption culture. The luxury fashion house PRADA was cooperated with the Wu Zhong Bazaar in Shanghai to provide a hustle and bustle space.
Aqua Green is a refreshing, cold-tone, and saturated botanic green that may cool down the hot summer. The application on infants’ go-outing clothing fully represents summer vitality, while the use on loungewear shall be presented on small-scale prints and color blocking.
We can see multiple color combinations with Aqua Green from following looks. The matching with oranges and yellows presents strong visual impact and enriched sensory experiences. Innovative purple, white, and pale khaki complete a well balanced palette.
Textured fabrics elevate the quality of products. Cotton-linen is combined with floral embroidery and smocking for delicate highlights. Boyswear tries 3D patches and embellishments to bring playful details. Floral and forest animals are selected to be the core pattern elements to continue the concept of fresh nature.
Sharp color contrast is the main idea of this palette. Aqua Green is matched with saturated Flame Orange to reveal a powerful visual tension. Gentle Sugar Swizzle is added later for a harmonious touch.
S/S 2023 color trend focuses on more positive and saturated hues. After experiencing a destructive pandemic, color can be a carrier to convey the power of optimistic lifestyles, and also a healing therapy that crosses regions, races, and even cultures. We divide the palette of fabrics into six color groups: Cherry Blossom, Enthusiastic Orange, Caramel Coffee, The Wizard of Oz, Ocean Amber, and Interstellar Galaxy. Colors with more positive and healing hues will be the mainstream in S/S 2023.
The colors of S/S 2023 woolen fabrics focus on surreal natural tones with high saturation, bringing sensory experiences to consumers. Metaverse colors under this digital era satisfy the shift from life to screens. Woolen fabrics use acid dyes, media dyes, complex dyes, and disperse dyes to show a complete palette with beautiful hues. Popular colors are brought to the forefront in S/S 2023, including artist styles and Left Bank aesthetics. Extended colors and classic basics come from the color contrasts and consumers’ preference of past years,which will be prevalent for woolen fabrics in S/S 2023.
According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in S/S 2023 to predict the fashion trend and broaden the horizon of fashion design. When the virtual world started the fashion “Metaverse”, the physical world opens the “Animism”, which is the future vision of Meta-Heuristics, the mega theme of S/S 2023.
POP is committed to providing users with the most accurate and practical trend forecast and market information. Meta-Heuristics– A/W 22/23 Theme Forecast is co-created by the most senior trend researchers of POP’s trend team
Metaverse: With the shift between virtuality and reality, the digital world made a brand new interpretation through dynamic visual art and technological dark tones.
Multifaceted Player: Under the fast life pace, urban people need to switch between multiple characters and scenes. Impactive tones and sublimated activeness interpret one’s value.
Retro Time: Go back to the classic moments and release pressure. Gentle tones are integrated with saturated colors to express the mindset of Hedonism.
Deed: Getting rid of the control of science and technology, find the new self in the future scientism. Erosive, mechanical, and skin-touch pales interpret the confidence of niche culture in a world of spiritual illusion.
Animism: From dawn to dusk, the colors of sky are grouped to form a onderful rhythm. The pure pales in spring are matched with neutrals to interpret the fashion about natural spaces and modern cities.
The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fashion design to bring refreshing visual effects.
The design elements of Metaverse gather the fantasies of the universe, and integrate scientific, futuristic concepts into the details. Lustrous latex, patent leather, scientific materials, and the fabrics with a touch of liquid metal are used on three-dimensional silhouettes to express the imagination of the unknown. Twisted ripples, endless chains, and the exploration of invisible traces have been the major expressions of pattern to create the looks of the guests from unknown planets or ourselves in the coming future.
The color trends in 2023 put emphasis on the sporty S/S palettes. The pure hue of blue always makes us think of sky, lake, ocean, and flo-wers. The key color this season is based on the natural world and extracted from the elegant and tender tone of forget-me-not. This airy, sweet color brings us coolness and vitality in spring and summer.
The blue tone of Forget-Me-Not exudes a sporty and lively scent on the looks. The perfect fusions with different matching colors create vitality. Fashionable yet minimalist styling, colorful and fun printing, and comfortable cotton fabrics are the key points.
The gentle tone of Forget-Me-Not creates a comfortable, peaceful atmosphere and makes us refreshed and relaxed. Being more soothing than the saturated blues, Forget-Me-Not also sends out an elegant tonality and a sweet scent. Soft knitted fabrics are selected to fit the skins of children and provide a tender tactility. The combination with fun patterns made of different crafts enlivens the looks.
Refreshing, elegant Forget-Me-Not is paired with Candy Pink to inject sweetness and vitality into children’s spring and summer. The tint of Petal Pink upgrades the flexibility of this S/S palette and provides great energy.
The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fa-shion design to bring refreshing visual effects.
The blooming flowers in placement have the visual effect of translucent shell and virtual spectrum, and the combination with checkerboard strengthens the modern technological sense to present a dazzling and immersive effect. Being both loose and tight-fit, the clothing silhouettes fully reveal the powerful charm of women. In details, sharp visual effects, cutouts and decorative sequins are more attractive.
We divide this theme into four colorways: Girls’ Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls’ Universe is ins-pired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photo-graph collection ‘Oriental Beauty’ by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.
“Girls are the future!” Girls in both the real world and virtual world are pursuing the principle of self-pleasure. Pastel green is paired with gradi-ent metal purple and blue to present wonderful and clear visual effects. The full and lustrous texture looks like crystal artworks. Delicate linear ornaments with butterfly elements are added to make girls whimsy and agile.