The New Look of The A/W 24/25 Color Trend Forecast

Color Trend

The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters’ exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that “resistance culture” will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.

Color Trend

Translation: In the monotonous commuting life, more and more commuters are paying attention to spiritual self-satisfaction and improving their quality of life. The stable gray-brown color is paired with the gentle and comfortable cream color, contrasting with cool and neutral colors. Layered combinations of linen, wool, leather, and fur are used to fulfill the core concepts of comfort, texture, practicality, durability, and environmental protection, meeting various scenes and needs from business people to young professionals, presenting a more personalized, diversified, and inclusive new fashion trend.

Color Trend

The major fashion brands and designers at the 24/25 autumn and winter shows are inspired by geological environments such as sandstone, soil, and gray rocks in nature and extract the Sandstone to incorporate it into the design of new fashion business commuting wear. Sandstone is a plain and natural, stable and high-quality neutral color, affected by different materials such as woolen fabric, leather, velvet, and knitwear, showing changes in gloss, texture, and thickness. The gradient effect of hue is achieved through layering and exposure, meeting the needs of different people and expressing different personalized fashion attitudes.

Color Trend

Compared to traditional purple, Mauvewood is a softer and more personalized color that better suits the aesthetic requirements of modern people, which is why it has been favored by fashionistas at major international fashion shows in the 24/25 autumn and winter season. Mauvewood is a delicate and noble neutral color, showing a dignified and elegant business sense in fashion commuting wear. At the same time, it also gives it an artistic atmosphere based on different fabric materials. The appearance of Mauvewood not only enriches the color choices of fashion business commuting wear but also satisfies contemporary people’s pursuit of comfortable, individualized, and high-quality fashion feelings.

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The Color Trend for Women’s Dress

Women's Dress

One-piece dresses in the style of middle-aged women in A/W 24/25 achieve an effective balance between practicality and aesthetics by choosing colors with moderate saturation. As a highly sought-after item all year round, color plays an important role in consumers’ purchasing decisions. In the previous season, the color of one-piece dresses emphasized the sense of stability and versatility in autumn/winter, with gray tones being widely popular. In the new season, while maintaining practicality, the brightness of colors has been increased, emphasizing uniqueness and attractiveness. This article combines the most topical brands and selects nine key colors for analysis, providing comprehensive reference value for the development.

Women's Dress

●This color is uniquely gentle and has a suitable visual impact. It matches the elegant tone of A/W dresses precisely. After being rendered by fabric patterns, color matching, and crafts, it becomes more charming.

 ●The one-piece dresses in this color focus more on the fusion of delicacy and casual beauty in silhouette, fabric, and details. Irregular and twisted cutting designs are more common, and the texture of the fabric tends to be delicate and soft, which complements the detailed crafts.

Women's Dress

●As one of the earth tones, Sahara Sun is suitable for both aesthetics and practicality, making it a key basic color for the new season. The increase in yellow tones makes it more vibrant, free from any sense of depression, while still maintaining the quality and classicness.

 ●There are no limitations in silhouette, fabric, and craftsmanship for this item. This season, the incorporation of exquisite elements such as three-dimensional embroidery, positioned printing, and layered mesh make this color extremely eye-catching.

Women's Dress

●The highly clear blue-green tone creates a contrasting effect with autumn/winter, making it refreshing and free from any sense of dullness and isolation. After incorporating appropriate gray tones, it becomes more elegant and refined, making it a practical trend color for the new season. 

 ●The silhouette of one-piece dresses in this color emphasizes the presentation of elongated lines. With the rendering of visual effects and contrasting plaids, the Opal Blue becomes more prominent and visually appealing.

Women's Dress

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The Butterfly Color Trend for Womenswear

Womenswear

Butterfly is a color that embodies a longing and yearning for nature in Spring/Summer 2024. This fresh and vibrant hue is full of vitality and is suitable for a variety of products such as dresses, knitwear, and shirts in the young women’s fashion brands. It has excellent expansibility and will be popular in the Spring/Summer 2024. A low-saturation green with a hint of gray shadow also provides a calming and peaceful force, making it an ideal color for young women’s fashion. When paired with bright colors and used sparingly with stripes, it creates a comfortable and cozy feeling, revealing the calm and peaceful side of young girls.

Key Color Butterfly

This season, Butterfly is mainly used in tops such as T-shirts, shirts, and polo shirts. The bright and vibrant Butterfly gives a visual effect of energy and vitality. It is paired with common achromatic colors and earth tones as the main colorways. Small areas of pastels or warm yellow are incorporated to add a youthful and energetic vibe to the outfit.

Runway Looks

The use of Butterfly in patterns is mostly focused on floral and striped designs, which feature repetitive and regular shapes. Knit fabrics with heart-shaped cutouts and hand-crocheted textures effectively display the sweet visual effect of the color for young girls. At the same time, the use of fabrics with burn-out textures, seersucker, and smocking all express unique tactility.

Fabric & Pattern Craft

The focus of pairing Butterfly is with warm-toned pastels. When used as the main color and paired with Afterglow, it presents a pure and gentle tone with a sense of vitality. Adding Orchid Pink lightens the visual effect without being too garish, while incorporating Downtown Brown adds more practicality to the color palette.

Colorway Inspiration

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The Spring 2024 Apricot Cream Color Trend

color trend

The key color in Spring 2024, Apricot Cream is a warm orange with moderate saturation. The application on spring fabrics, especially the ones with luster and texture such as sheer, accessories and silk satin, develops dresses, pullovers and outerwear.

color trend

In this new season, Apricot Cream is mostly used to develop lightweight dresses, casual blazers and knitwear. The moderate hue better underlines brighter colors as Koi and Rum Rasin, or teams up with other mild tones.

Runway Looks

Apricot Cream is suitable for more textured designs: open braiding, patterned pleating, disc cuts and fringed edges. Tie-dyeing process is combined with pleating to improve the layers. The use of sequins enlivens the spring outfits.

Fabric & Pattern

Inspired by the still-life paintings of French artist Pierre Boncompain, who is good at using grays, brights and earthy brushwork to present the stuffs in daily lives, the palette fuses Apricot Cream with gray-infused Festival Bloom; Rum Rasin and Birch balance the visual effect; a little bit of Koi is added for excitement.

Colorway Inspiration

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The Thick Palette Color Trend for Woven Woolen Fabrics

Woven Woolen Fabrics

Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.

Woven Woolen Fabrics

Steady earthy tones are classic and versatile, which create a natural atmosphere. The reddish hue of Amber Brown provides a warm visual effect.

Woven Woolen Fabrics

Recommended Material: RWS certified traceable wool; combed cotton and regenerated nylon-poly blend

Style & Texture: smooth fuzz; twill texture; herringbone; plush

Technique & Performance: anti-crease and washable finish

Woven Woolen Fabrics

The cold deep blue of sea is combined with warm woolen fabrics in A/W 23/24 to express a tranquil and technical feeling.

Woven Woolen Fabrics

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The Slate Rose Color Trend for Women’s Knitwear(Mature Market)

Women's Knitwear

Slate Rose is sourced from the unique textures of rose petals, prompting thoughts and meditation. The development of knitwear is combined with graphic designs, 3D textures and fine yarns to enrich the visual layers.

Women's Knitwear color trend


Slate Rose is an important hue to present the mature elegance of women. Nostalgic elements, such as checked pants and fair isle motifs, are joined to create a retro filter.

Runway Looks

The matte texture of plush yarn can well deliver the retro and graceful qualities of Slate Rose. Color and texture take the place of patterns to develop versatile pieces with basic silhouettes.

Fuzzy yarns: centipede-like yarn, plush yarn, loop yarn, feather yarn, mohair

Fuzzy Touch red color

Neat cuts, cutouts, and the splicing of digital embroideries. Structural designs improve the visual effect of Slate Rose. The clean treatment of structure also ensures the quality of detail. Digital embroideries are mixed with special lace patterns to show the feminine gracefulness.

Structural Design

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The Colorful Fusion Color Trend for Kids’ Sweatshirt

Kids' Sweatshirt

Practical and comfortable sweatshirt is extremely important in the Fall/Winter market. More and more consumers are seeking trans-seasonal products, and sweatshirt is the best choice. In the kidswear market, sweatshirt also plays an important role. The smart colorways create stylish pieces and casual outfits. This report will introduce you four color groups and 12 key colors to support your design development of kids’ sweatshirt in Fall/Winter 23/24.

Kids' Sweatshirt

Soft pastels refresh the visual effect of F/W sweatshirts. Comfortable terry fabrics offer warm textures. Desaturated hues are fused with loose fits to develop trans-seasonal pieces.

Kids' Sweatshirt

The clean hue of French Vanilla is bright yet not loud. This almost edible color satisfies consumers’ appetite for comfort and intimacy, and gives positive sensory experiences.

Kids' Sweatshirt

The playful pink of Peony is suitable for developing sweet girls’ sweatshirts. The combinations with childlike prints, embroideries, appliques and 3D embellishments fuse soft textures with vitality.

Kids' Sweatshirt

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The Color Trend for Women’s Underwear & Loungewear

Women's Underwear & Loungewear

Grayish pastels are evolved to have mineral textures in Spring/Summer 2023 to satisfy people’s appetite for classic gentle hues. Comfy high-quality underwear/loungewear displays women’s confidence and focuses on the self-pleasing experience.

Women's Underwear & Loungewear

Upscale pastel is prevalent in the recent years. The grayish tones are tranquil and richly textured. Vibrant orange injects vitality into the colorway and brings sensory stimulation. Pastels are combined with smooth silk and elegant lace to exude a luxurious and gorgeous temperament.

Women's Underwear & Loungewear

The gray-infused hue of Evening Sand is soft and clean. The combination with delicate lace fabric is recommended the most. The delicate lace with embossed textures develops sophisticated and comfortable underwear and presents the feminine gracefulness.

Women's Underwear & Loungewear

The lively and soft hue of Ambrosia highlights the luxuriant vegetation in high summer. The combination with silk fuses practical details and neat silhouettes. Delicate lace and embroidery display the coexistence of minimalism and elegance.

Women's Underwear & Loungewear

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23/24 AW The Meadow Violet Color Trend for Womenswear

color trend

Purple always plays an important role in the fashion trend. Redefined by the metaverse concept, purple becomes a representative digital tone as well. The warmer Meadow Violet exudes a mysterious, noble and scientific mood. Ranging from luxury partywear, avant-garde personality to streetwear, Meadow Violet can develop all styles of down jackets, outerwear and knits.

Meadow Violet fashion trend

Meadow Violet sees oversized fits and highly inclusiveness on runway shows. Bold-scale purple is paired with black, white and neutrals to create the base. Bright hues finish the colorway and make statements. Youthful items in purple are recommended to be mashed up with outwear, sweater, sweatshirt and pants.

Runway Looks

Woolen knit is the main material for the development of Meadow Violet. The mottled, dyed and graduated motifs are combined with fringes for a mysterious touch. The kinks on fabric provide impressive textures. Contrast checkerboards and laser luster are youthful and avant-garde. Mottled denim in purple interprets the retro fashion.

Pattern Detail & Fabric Craft

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The A/W 23/24 Hermit Color Trend Forecast of Womenswear

Color Trend

New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.

Color Trend

The nature-sourced Almond Peach is a basic color for sophisticated Chinoiserie. The combinations with traditional details and modern texture enrich the fabrics and variegated yarns. Impressive details exude an understated and tranquil atmosphere.

Color Trend

We can see the importance of blue and purple from the color trend in the world scale. The natural landscapes in the charming hue of Chambray Blue break the monotony of traditional palette and inject liveliness into winter dressing.

Color Trend

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