The Butterfly Color Trend for Womenswear


Butterfly is a color that embodies a longing and yearning for nature in Spring/Summer 2024. This fresh and vibrant hue is full of vitality and is suitable for a variety of products such as dresses, knitwear, and shirts in the young women’s fashion brands. It has excellent expansibility and will be popular in the Spring/Summer 2024. A low-saturation green with a hint of gray shadow also provides a calming and peaceful force, making it an ideal color for young women’s fashion. When paired with bright colors and used sparingly with stripes, it creates a comfortable and cozy feeling, revealing the calm and peaceful side of young girls.

Key Color Butterfly

This season, Butterfly is mainly used in tops such as T-shirts, shirts, and polo shirts. The bright and vibrant Butterfly gives a visual effect of energy and vitality. It is paired with common achromatic colors and earth tones as the main colorways. Small areas of pastels or warm yellow are incorporated to add a youthful and energetic vibe to the outfit.

Runway Looks

The use of Butterfly in patterns is mostly focused on floral and striped designs, which feature repetitive and regular shapes. Knit fabrics with heart-shaped cutouts and hand-crocheted textures effectively display the sweet visual effect of the color for young girls. At the same time, the use of fabrics with burn-out textures, seersucker, and smocking all express unique tactility.

Fabric & Pattern Craft

The focus of pairing Butterfly is with warm-toned pastels. When used as the main color and paired with Afterglow, it presents a pure and gentle tone with a sense of vitality. Adding Orchid Pink lightens the visual effect without being too garish, while incorporating Downtown Brown adds more practicality to the color palette.

Colorway Inspiration

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The Aqua Green Color Trend for Infantswear

Aqua Green Color

Aqua Green is a refreshing, cold-tone, and saturated botanic green that may cool down the hot summer. The application on infants’ go-outing clothing fully represents summer vitality, while the use on loungewear shall be presented on small-scale prints and color blocking.

Aqua Green Color

We can see multiple color combinations with Aqua Green from following looks. The matching with oranges and yellows presents strong visual impact and enriched sensory experiences. Innovative purple, white, and pale khaki complete a well balanced palette.

Aqua Green Color

Textured fabrics elevate the quality of products. Cotton-linen is combined with floral embroidery and smocking for delicate highlights. Boyswear tries 3D patches and embellishments to bring playful details. Floral and forest animals are selected to be the core pattern elements to continue the concept of fresh nature.

Aqua Green Color

Sharp color contrast is the main idea of this palette. Aqua Green is matched with saturated Flame Orange to reveal a powerful visual tension. Gentle Sugar Swizzle is added later for a harmonious touch.

Aqua Green Color

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