Trend Analysis – Topfashion

The Comprehensive Analysis of Women’s Down Jacket Designer Brand

With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

Rizhuo is a women’s wear brand established in Hangzhou, China, in 2011. Its main sales channels are online platforms such as Tmall and Tiktok. The brand is committed to focusing on the current humanities, feeling social emotions, taking Chinese chivalrous culture as the spirit, integrating new Chinese style, literature and art, deconstruction and other styles, adhering to the concept of doing what you like, not blindly following the current trend, and is very prominent in the design of new Chinese style down jackets.

ZHUCHONGYUN is a new Chinese style women’s clothing designer brand founded by Zhu Chongyun, a designer of the same name, in Shenzhen in 2013. The brand mainly focuses on offline direct marketing, and has settled in Tmall, Tiktok, Little Red Book, and WeChat stores at the same time. Its design uses modern silhouettes to combine traditional techniques of Chinese clothing and heavily engineered fabrics, so that the silhouettes are clean and neat; Printing and embroidery are elegant and delicate; The pure color scheme exudes an ancient style and charm, blending modern and traditional elements in a very natural and appropriate way to achieve a balance; Down jacket is one of the key items of its brand.

M essential is a women’s clothing designer brand established by designer Ma Kai in Tianjin in 2014. The brand mainly focuses on offline direct sales and has an official Taobao direct sales store online. It is committed to exploring the contradiction and unity between contemporary Eastern aesthetics and modern lifestyle, combining classical Eastern aesthetics with contemporary fashion ingeniously, injecting a condensed and free elegant style into the rich and light colored Eastern taste, presenting elegant and exquisite new Chinese clothing, This season’s down jackets feature a large amount of Song brocade jacquard fabric, combining classical Chinese details with contemporary down silhouettes.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_19860-col_34/

The Comprehensive Analysis of Pitti Immagine Bimbo 96

The 96th edition of Pitti Immagine Bimbo (from 18 to 20 January 2023, Florence, Fortezza da Basso) ended amidst an atmosphere of great satisfaction among the members of the trade and confidence in a year which could reserve positive surprises for the children’s clothing and accessories market, notwithstanding the fears expressed by many people in recent months. Around 2,100 buyers had registered at the end of the three days of the fair– over 1,500 Italian buyers and almost 600 from abroad, from nearly 70 countries.

Pitti Immagine Bimbo 96 Exhibition Videos

A big return to the fair for Monnalisa with a catwalk show at the Fortezza da Basso on the first day of the fair.

The childrenswear company focusing on high quality and made-in-Italy style has chosen the Sala della Ronda to present its Fall Winter 2023/24 collections. In a “neutral container,” light plays and dynamic projections introduce the latest seasonal creations.

The participation of Dolce & Gabbana which interprets the PITTIWAY concept with a special creativity. Earthy tones, natural animals and layering present eye-catching designs at the Pitti Bimbo.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_15858-col_31/

POP Fashion White Paper on Trend 2024

With the popularity of computer programming education and the optimization of low-code platforms, simple programming has become a basic skill for every one. In this Low-Code Era, we are all developers.

The Popularity of Computer Programming Education
According to MOE’s comulsory education curriculum program and standards, labor and information technology will be separated from the comprehensive practice to become stand-alone courses. Compute programming will be a basic skill for everyone.

The Emergency of New Careers

In the fourth industrial revolution, the rapid development of IOT and AI leads to a great change in the global industrial form. More and more industries are entering into the world of information technology.

Source: https://www.popfashioninfo.com/details/report/t_report-id_15401-col_133/

The S/S 2024 Theme Forecast of Gaiety Breakthrough

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

POP Fashion foresees the fashion trends in S/S 2024: mainstream consumers with same hobbies are attracted by each other to get rid of the traditional framework. The joy of ‘Uproar Moments’ releases vitality and disperses the negative emotions; mature, elegant consumers look into the essence of culture and discover new values in a ‘Visualized Space’; after the lockdown, the rise of vacation economy leads to the ‘Resortir’ that remembers and enjoys the journey in the past once again; virtual pioneers guide people to evolve the ‘Revival’; the new generation is immersed by the ‘Suspense Drowning’ in an illusive space.

◥ The CREATIVITY that breaks the boundaries; the resonance of GAIETY; Supply & Demand

Source: https://www.popfashioninfo.com/details/report/t_report-id_15321-col_125/

S/S 2023 Shanghai SPINEXPO Exhibition

‘Grounded’ is the first trend story of S/S 2023 Shanghai SPINEXPO. The periods of lockdown have heightened our perception of time and duration, and out subsequent emotional exhaustion has increased the appeal of a simple lifestyle away from the hustle and bustle of city life. This trend is often associated with fear in the face of financial difficulties and the need to tighten the purse strings, but it is also the consequ-ence of changes in our working conditions, with new means of communication enabling us to work from home.

The yarns of Grounded present a dried texture. Cracked ground, fluid rivers and undulant desert are expressed through moisture-wicking, fast-dry cotton-linen and wool.

Fabrics show the features of natural landform. With plant roots, dry grounds and mossy rocks, Grounded expresses the thinking toward nature and ecology and the pursuit of co-existence. These natural scenes can stimulate the desire for the free wildness.

Primitive dyeing and braiding are combined with modernized, simple silhouettes to develop the garments of Grounded. The distressed effect on the edges of knitwear can present a more natural form.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_13232-col_31/

The Item Trend for Women’s Sweet Cardigan Knitwear

Youthful knitwear design shows sweetness through silhouettes and details. The development of silhouette pays more attention to the slimmer fits, crops and puffy sleeves. The sophisticated stitched textures, ruffle details and flowers improve the sweetness. Navy-style cardigan and middle-length cardigan are also noteworthy.

Cropped silhouette is the key point for knitwear development, which accents body shapes and reveals the sweet vibe. Details as cutouts, sophisticated textures, letter print plackets and 3D bows elevate the delicacy.

Puffy sleeves improve the volume on shoulders. Cables and ottoman stitches increase the texture of knitwear. Special-shaped buttons, embroidered flowers and embellished pearls are sweet and fun.

Textures brought by fine stitching show sophistication. The all-over design is the main expression. Slim-fit cardigans are decorated by geos and hearts to present sweetness. Besides, ribbon ties are also decorated for agility.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_13205-col_129/

The Analysis of NEIWAI The Underwear & Loungewear Brand

Contemporary Chinese women have been changed inside and out. NEIWAI grows with the female group as an advocator, a witness, and a companion. The S/S 2022 collection started the prelude of the celebration of the 10th anniversary.

Featured favorites of legendary artist Faye Wong, international spokesperson for NEIWAI, including her preferred pajama set and the chic turtleneck sweater she wore in the announcement.

The Barely Zero collection has been evolved to be better than ever. The newest 2022 release of Barely Zero features new style options, improved odor reduction, and greater fabric durability with prolonged wear and use.

Lightweight Tencel is integrated into the design to show breathability and practicality. The combination of Tencel and cotton keeps the moisture and temperament. The soft gloss on the surface sets off the texture of skin. Detail designs and patterns create an artistic mood.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12862-col_34/

The Womenswear Runway Analysis of Fendi

Fendi released its latest A/W 2022 womenswear collection on February 23, 2022. Kim Jones drew inspirations from seeing Delfina Delettrez in the Rome office wearing a blouse of Silvia Venturini’s from a 1986 Fendi collection by Karl Lagerfeld. He combined those references with a callback to another Lagerfeld-designed Fendi collection for spring 2000, one with a delicacy in direct opposition to the blousy proportions of the ’86 show. The graceful, rebellious, and light designs broke the classic conventions. Slip dresses, ruffled gauze tops and dresses exuded a feminine temperament and offered a lithe experience in S/S.

Desaturated pastels are widely applied in this season to bring a fresh and tender palette. Steady A/W colors as pale gray, black, and brown are also infused into the looks.

The full hue of gentle pink creates a warm and romantic mood through translucent gauze and soft fur. Lithe ruffles and drawstrings are more recommended to reflect the sweetness.

Minimalist neutral gray brings minimalist textures and a tranquil feeling. The combination with fluent tailoring creates neat urban looks, while tonal coordinates are even more elevated.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12841-col_30/

The Lace Fabric Analysis of Luxury Womenswear Brand

Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.

Water-soluble lace is the most popular among luxury brands. Pale gray, creamy white, and pure white are the main tones. Blend nylon, cotton, and polyester fibers to develop colorful lace. Other fabrics are layered above or below the solubilized embroideries for printing and 3D embellishments.

Relevant for: outerwear, shawl, shirt, dress, trousers

The comfortable wearing experience and hazy visual effect of see-through lace are loved by consumers. The application on streetwear will be a new fashion trend. Warp knitting lace is sexy, mysterious, stretchy, and extensive. Bio-based chemical fibers and regenerated biodegradable fibers cause lower impact to the environment. Sexy allure is combined with the strong urban accent. Keep an eye on the casual lace products of MSGM and Kenzo.

Thin and translucent lace fabrics with geometric patterns present soft tactility and gentle gloss. Stripes are arranged to form eye-lets in different sizes and shapes. Abstract and bionic patterns enrich the visual layers. Polyester, nylon, and stretchy spandex are blended to create stretchy lace fabrics.

Relevant for: dress, top, skirt

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12459-col_134/

The Analysis of Cycle by M.Y.O.B. The Womenswear Designer Brand

Cycle by M.Y.O.B. is a label focusing on American fashion, Harajuku streetwear, and environmental protection. S/S 2022 collection injected the popular cosmic elements into the design. Mysterious starry sky, signature logo letters, fun aliens, and impactive universe space are printed on T-shirts, under-pants, shirts, sweatshirts, and jeans. The use of signature de-construction subverts the aesthetics.

The creative image of alien is enlarged on the back part of shirts. Phrases as “COSMOS” and “UNIVERSE” underline the core design idea. Based on the Japanese minimalist aesthetics, color schemes of Cycle by M.Y.O.B. present a gentle and unique visual effect.

Deconstructed patchwork is an important detail for the brand. Curvy tailoring and color blocking enrich the visual layers on the upper body. Irregular lightning-shaped patchwork is combined with cosmic prints to create avant-garde products.

With a thick nostalgic temperament, slim-fit flared trousers use deconstructed patchwork to elevate the detail quality. Skin-friendly knitted jacquard sets off the charming body shape. Low-impact floor-length wide-legged jeans in bright tone are avant-garde and fashionable.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12566-col_34/