2021 The Comprehensive Insight of Fashion Consumption Trend in China Part ONE

fashion trend

To the fashion industry, 2021 is a year with both challenges and new opportunities. During the process of digitalization and intellectualization, the coronavirus epidemic actually becomes the catalyst of industry revolution which speeds up the development of trend. Consumers’ behaviour has changed, and their requirements are continuously updating. And the unprecedent changes rapidly become the new normality. In 2021, digital consumption will keep dominating and growing. And we should grasp this key opportunity to help enterprises to have insight into requirement changes and to strengthen their relationship with consumers.

fashion trend

In the past few years, China’s rapidly growing economic strength, consumption culture and population structure is leading to the eastward gravity of global fashion industry. China has been the first country to hit the plateau in this post-epidemic era, consumers are keeping desensitizing to the epidemic fluctuation. And the whole consumption trend and confidence index start to get better in the third quarter. The expense of Chinese consumers is continuously rising, and because of the expansion of middle class, China still has a large contribution space to the fashion industry.

fashion trend

Embrace Gen Z

Along with the quietly changing global population structure, the young Gen Z has been the focused crowd in this new era. Every aspect of the society is keeping up with the growth of Gen Z, so the commercial opportunities are emerging around these young people. As being aborigines of the digital networks, the life styles of Gen Z cause qualitative changes because of the technological revolution. They have a more independent character, pay more attention to their life experiences and own better understanding of searching for the best value and service. There are 260 million of Gen Z in China. Although half of them are students, their contribution to fashion consumption is in a yearly 3.5%-4.5% growth for the better family economic foundation.

fashion trend

Strategy

Based on the era background of digital marketing, we need to take advantage of the social and sharing Gen Z to create a trend, and let the public follow this trend. The cultural circle of hobbies and their pursuit of diversity and individuality can be the cutting point of design. Those entry luxury niche brands, which have stories, craftsmanship, texture and also recognition, might be their future consumption trend.

fashion trend

Focus on Sustainability

The coronavirus epidemic improves consumers’ consciousness of health, environment and social responsibility. More and more consumers would have moral anxiety after the consumption, they are afraid of causing negative effect to the environment and society, then their guilty and shame would emerge. According to the samples of R.I.S.E sustainable fashion lab this year, including 2251 consumers and 20 brands, 84% of consumers have a high cognition of environmental sustainability, and 90% of these high-cognitive people express that the producers of fashion industry should make the environmental influence public during the producing process, and they are willing to learn the contribution which fashion industry has made in social responsibility.

fashion trend

Strategy

The expansion of sustainable market needs the mutual support and promotion between consumers and producers. On one hand, we need to guide consumers to pay for the sustainability. And on the other hand, innovative designs can increase and popularize sustainable products. Besides, improving the recycling rate is the main direction of new commercial mode, and also the key direction of brands, designers and enterprises. Brands all over the world have launched their eco-friendly series products, such as the H&M Conscious Exclusive series, and Reclothing Bank’s “Basic” series, “Ready To Wear” series and “Haute Couture” series.

fashion trend

New Luxury Generation

The global luxury market is damaged by the epidemic in 2020. However, China has been the first to revive, about a 20%-30% growth in 2020. And China will soon occupy half of the global volume in luxury consumption. The younger consuming trend is obvious in the current stage, about 90% of consumers are likely to accept local luxuries, and the new luxury generation among 18-35 years old will contribute a 69% improvement in the coming future. With the all-over penetration of mobile internet, Chinese users are experiencing changes among information channels, content carrying mode and shopping locations. The whole channels of luxuries have been initially emerged.

fashion trend

Strategy

The epidemic rebuilt users’ shopping habit in a rising trend. Since offline consumption is the main channel of luxury brands, they need to speed up their cooperation with online retailers and social medias. The combined online and offline marketing can create an immersive artistic interaction, and the application of films and pop-up stores can lively spread the brand value and break the border. The localized design better fits the younger consumers. Dior Men 2021 Autumn Series held the first online show in Beijing. Kim Jones and Kenny Scharf perfectly integrated graffiti Chinese elements into this season’s new products.

fashion trend

View more: https://www.popfashioninfo.com/analysis/market/

The Comprehensive Analysis of Womenswear Trunk Shows

Womenswear

Practicality is the direction of S/S 2021 trunk shows. Dresses and trousers occupy the largest part, but trousers decline a little. The new season focuses more on the development and selection of tops. Details center on romantic spliced lace and silhouette changes. The attention is paid to cutting, spliced elements and detail crafts.

Womenswear

It is one of the hottest items in the new season. Silhouette cutting is key. Knitted fabrics and knitwear are main fabrics. Thus woven fabrics can be tried. Deconstruction and splicing create lavish layers.

Arc Ultra-Short Pull-on Top

Catering to the popularity of minimalism, collarless design is employed to highlight a layered match effect. 3D press-pleating and cutout embroidery make a mock-neck effect and add delicate details to items.

Collarless Suits

The dress is a key category this season, and the graceful shirt dress is prominent. Below-the-knee length, adjustable strings and refined fabrics characterize the shirt dress in the new season.

Graceful Shirt Dress

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_9213-col_32/

The Comprehensive Analysis of Knitted Fabrics on Womenswear Catwalks

Womenswear Catwalks

The four major fashion weeks are held both online and offline. Generally speaking, S/S 2021 knits move into comfortable, minimalist and eco-friendly home style. Soft and durable knitted fabrics work with classic basic silhouettes to promote the knitted loungewear. Soft fabrics and layered match become the first priority among priorities. It has been a key trend to use trans-seasonal neutral light colors to create versatile knits fit for both lounge and streets, tapping into value-inspired consumers. And in S/S 2021, knitted fabrics focus on creating simple, wearable, trans-seasonal and multi-scene knits.

Womenswear Catwalks

According to comprehensive statistics of S/S 2021 womenswear catwalks, we can find this season knitted womenwear develops towards practicality. Driven by comfort and tactility, soft versatile cotton T-shirt fabric, practical loop pile, flexible knit, and mesh fabrics emerge in casual and practical styles, becoming key fabrics in S/S 2021 fashion weeks. They co-create funky fashion items that can be worn as outerwear and inner.

Womenswear Catwalks

On S/S 2021 catwalks, cotton single jersey remains key this season. Basic tones team up with shoulder pads, straight shape and placement deconstruction, to turn organic cotton, bamboo fibers, lyocell fibers and functional eco-friendly jersey with nanofibers into comfortable, versatile women’s T-shirts, quite noteworthy.

Womenswear Catwalks

Loop pile, as a perennial fabric for sweatshirts, teams up with statement-making designs to deliver a minimalist feel. Natural and light tones are dominant, and the surface is fine and smooth. Combed cotton or cotton blend is mixed to elevate the quality and exude a casual feel.

Womenswear Catwalks

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_9197-col_30/

The Catwalk Analysis of Fendi Light and Shadow Menswear and Womenswear

Menswear and Womenswear

Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer’s childhood and the family life during pandemic. Silvia says, “Time spent with family – descendants who raised together in Rome – prompts quiet introspection in a window or garden to watch the world go by.” Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women’s haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It’s said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.

Menswear and Womenswear

Whites are warm and peaceful, revealing this series longs for natural tones during self-healing in home life. The puffa jacket emphasizes the warm tactility of white.

White Tones

Blues are pure visually. They are positive and healing, more appealing in this environment. This season blues are gentle and elegant.

Blue Tones

This season formal wear is blended with leisure and ease. Bright red is passionate, bright and dynamic. It is estimated to be a key color for modern elegant clothes.

Red Tones

For a full fashion brand trend analysis report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_9000-col_30/

How do luxury brands take advantage of Chinese Valentine’s day for marketing

Chinese Valentine’s day is approaching, have you chosen the gift of love?

Please check the sweet invitations from major big fashion brands.

GUCCI


# I Apple U #

This Chinese Valentine’s day, gucci has launched a series of designs with sour, sweet and fresh hand-painted apples as the main elements and “you’re the apple of my eye” as the theme.

From cute animations to retro mythological posters, apple elements can be seen everywhere, reminiscent of the slogan of “I Apple U”, creating a sweet and romantic atmosphere all the time.

Gucci Pattern

The brand invited three pairs of young star to act as couple, including Zhou Jieqiong + Ding Yuxi, Jiang Zhenyu + Hu Yitian, Zhao Silu + Lin Yanjun, to interpret three different love stories. Are they sweet or green? Wait for you to unlock it.

Brand pattern trend

With red and pink as the main tone, the poster shows Gucci girl’s ancient spirit. In addition to clothing and footwear accessories, Gucci also introduced water cups, jewelry plates and scented candles to inject high sweetness into the festival atmosphere.

Gucci style
Gucci style
Gucci style
Gucci style
Gucci style

FENDI

# Give U MY HEART#

Fendi collaborated with London artist and illustrator who is called Sam Cox to launch the Chinese Valentine’s day limited ——Mr. doodle series.

FENDI style

With the help of the Image Ambassador Wang Jiaer, the whole limited series of Chinese Valentine’s Day is full of youthful vitality.

Fendi style

In addition to the spokesperson, a group of brand friends are invited to participate. The off-line reception also invited many star bloggers favored by young people to attend, and it is likely to get along with the new generation.

Fendi style

Sam Cox’s graffiti can be found all over the series, from vests to suits to shoes, from inside to outside of bags.

Fendi style

People in Chengdu can also unlock Fendi coffee in offline stores to create exclusive “limited memories” with their partners from taste buds to vision.

Fendi Coffe

Christian Dior

#DIORAMOUR#

Mr. Dior is in love with the high-level custom-made dress named after love, constantly composing the praise of love. Maria Grazia, the creative director of Dior women’s wear, inherits this spirit and introduces Dior’s limited series to pay tribute to Mr. Dior.

Dior

Handwritten “I love you” in 38 languages and the passionate red dot elements are the imprint of this series and the affectionate message of this year’s Chinese Valentine’s day.

In addition to the classic style is given a new pattern, two new Mini Book Tote, more suitable for petite girls, but also more exquisite and versatile.

Dior style

Dior also takes care of your sense of ceremony. This limited edition also includes a series of stationery to convey love, aromatherapy to create atmosphere, and tableware for candlelight dinner.

LOUIS VUITTON

#ROMANTIC#

LV launched craft capsule series to welcome the Chinese Valentine’s day, in which the Chinese limited style changed the red and black color to sweeter Red + pink, presenting a wonderful festival atmosphere.

LV style

With a large number of graffiti old flower patterns covered with practical bags and accessories, people are impressed, even if the festival is over, it can be regarded as a series of fashionable items.

LV fashion pattern

The Comprehensive Analysis of Women’s A/W Fur in Haining Markets

Women's Fur

In Haining markets, splicing remains a hot craft and spliced materials get more developed. Compared with last season, spliced puffa jackets show a growing momentum. Besides, spliced denim, color-blocking, decorative splicing, and sheeny materials spliced with fur and leather dominate Haining markets. Futuristic sheeny materials cater to consumers’ demand for individuality, quite noteworthy.

Women's Fur

In Haining markets, puffa jackets spliced with fur increase. Mixed materials highlight the rich quality of fabrics and weaken the heavy feel visually, both statement-making and daily.

Women's Fur
Women’s Fur

Spliced denim frequently appears. It displays the aesthetics of asymmetry and stresses the material contrast. The fur is used as a detachable lining, eye-catching and functional.

Women's Fur

Color-blocking takes on various forms in Haining markets, including overlapped color blocks, asymmetric layout, splicing the surface and lining, spliced blocks on front panels. Plush also makes a sheen contrast with low-pile fabric.

Women's Fur

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8753-col_33/

La Perla The Benchmark Brand of Women’s Underwear

Women's Underwear

Founded in 1954, La Perla is one of the world’s top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters’ world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.

Women's Underwear

Data shows in recent one month most products use embroidery and lace as decorations and embroidery occupies a large share. Lace and embroidery cover four in the top 5 salable items, and show a growing momentum. The silk sleepwear ranks the first.

Women's Underwear

Crossed cutouts and vane embroidery are complicated, delicate and elegant. This design comes from Arabian weaving craft in the 13th century. Ada Masotti, the founder, was fascinated by the complicated knots at the first sight and then used these knots as decorative elements on intimates. That is how the barely-there sexiness of La Perla comes.

Women's Underwear

Layered embroidered gauze is breathable, revealing seduction in sweetness.

Women's Underwear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8670-col_35/

The Comprehensive Analysis of Women’s Elegant and Fun Knitwear in Korean Markets

Women's Knitwear

Seoul is the gathering place of young, vigorous and fashionable clothes. This report concludes women’s knitwear in S/S 2020 Korean wholesale markets and analyzes from details, crafts and patterns. Details (asymmetrical neckline and ruffled collar), crafts (cables and mixed materials) and patterns (fresh flowers and repetitive animals) work together to enhance the chic feel and display female charm.

Women's Knitwear

Asymmetrical design is offbeat. Multicolored stripes decorate the neckline, creating a colorful and asymmetrical visual impact.

Women's Knitwear

Layered ruffles display female elegance. In S/S 2020, gauze ruffles are soft, and bright-colored ruffles present the young vitality of summer clothing.

Women's Knitwear

Cables have always been indispensable for knitwear. In S/S 2020, cables and the crisp silhouette are combined, or multiple crafts are mixed, strengthening the quality sense.

Women's Knitwear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8606-col_33/

The Comprehensive Analysis of Kingpins Amsterdam

fashion denim style

The A/W 21/22 Kingpins Amsterdam is held online digitally. The most obvious message from the Kingpins show is that suppliers will keep providing sustainable fabrics for the denim industry. A/W 21/22 will focus on ecological fibers, fabrics and eco-friendly dye techniques that work for core collections in the mass market. This report concludes A/W 21/22 design directions from suppliers and highlights of this digital exhibition, so as to help you with the latest denim fabric trends.

fashion denim style

Due to this pandemic, Kingpins Amsterdam was cancelled. However, organizers hosted a digital event via Zoom during the original schedule of 22nd and 23rd April. In the two-day online event, a series of talks, trend presentations and panels discussed the unsteady effects of the crisis on the market and emphasized the uncertainty severe cancellations have imposed on the supply chain. Without face-to-face appointments, vendors presented their latest designs to buyers via videos.

fashion denim style

New recycled natural materials renew stretchable items through sustainable fibers. Recycled, reused and regenerated waste fabrics are applied to brand-new stretchable denim items. Brands offer biodegradable fibers with super stretch and re-create soft comfy sustainable items via recycling polyesters.

fashion denim style

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8532-col_31/

Self-Portrait The Womenswear Designer Brand

Womenswear style

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

Womenswear style

Self-Portrait maintains a high manufacturing standard which is comparable to luxury goods, but sets an amiable price. Ethereal and feminine designs and appealing price make it quite popular. Key Elements: Lace, Cutout, Ruffle

Womenswear style

Self-Portrait prevails within a few years with its exquisite workmanship, unique cutting and design sense. Female stars such as Yang Zi, Qi Wei, JENNIE, Miranda Kerr and Elizabeth Banks once worn clothing of Self-Portrait on important occasions such as the red carpet and award ceremony.

Womenswear style

Self-Portrait S/S 2020 series adds the dramatic hood to the knitted dress made of transparent yarns, well blending sports and delicacy. Ruffle goes across the whole collection and brings a girly feel. Creative designs, innovative looks and exquisite crafts display its charming cutting and silhouette.

Womenswear style

View more: https://www.popfashioninfo.com/details/report/t_report-id_8477-col_34/