Trend Analysis – Topfashion

The Comprehensive Catwalk Analysis of Women’s Delicacy and Utility Leather

Women's Leather

In catwalks of S/S 2020, natural keynote and digital style are influencing colors of women’s leather and fur. In terms of middle tones and neutral colors, retro earth tones and green tones inspired by environmental protection and outdoor theme are outstanding. Black dominant in leather is added to create a rich and calm dark color palette which makes a contrast with fresh and bright colors.

Key Colors

Earth colors are versatile and enduring. In S/S 2020, earth colors come back to nature, and conform to the trend of delicacy and comfort. The S/S 2020 leather series of Fendi, Tod’s, and Ermanno Scervino all explore the exquisite charm of neutral colors in warm tones. Earth tones are suitable for well-fitting and loose voluminous silhouette.

Key Color Tones- Earth Tones

Blue tones of S/S 2020 express human’s understanding of nature, enhance the simple silhouette, and add a dramatic sense to strongly glossy and solid leather fabrics. The bright and dynamic princess blue of Rochas becomes popular. The flowing gloss of Sportmax brings a sheen of universe to clothing, and displays female power in a calm way.

Key Color Tones- Blue Tones

Green becomes one of the important colors of S/S 2020 leather. It is born with an outdoor sense. The tonal match of Givenchy is reflected by different materials. Givenchy has exquisite and ingenious decorations, new expressing way and the clam and restrained color tones. Neutral tones with different brightness form various color combinations of Lacoste. Soft sea bubble green and calm storm green are added to make a contrast in comfortable and functional fabric, showing the urban sporty sense.

Key Color Tones- Green Tones

Motorcycle jacket is simple but classic. Cool rivets, unique and exaggerated design and classic pocket cover lead the cool street fashion.

Street Fashion Brands

Sporty leather clothing declines a little in S/S 2020. But its loose style brings a casual and comfortable sense. Color blocks and strings in placement add vitality, and bring a cool and chipper feeling.

The Athleisure Style

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Pimpollo The Benchmark Brand of Kidswear

Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.

Sweatshirts take up an important part in Pimpollo. Apart from normal stripes and polka dots, fun animals and illustrations become a new point. The pattern emphasizes the hand-drawn feel by kids. And sweatshirts are combined with outerwear collar, very creative.

In this season, ruffles in different parts of the dress become the major point. Ruffles in the hemline are simple and sweet, while ruffles in the collar have a design sense.

Fleece is definitely the hot fabric in this autumn and winter. It is favored by kids due to its comfortable hand feel and warmth. Pimpollo integrates splicing of the outer with inner surfaces, embroidery in the collar and applique in pockets, enriching the visual impact and enhancing the wearing experience.

Puffa jackets are necessary in autumn and winter. Pimpollo favors all-over printing, splicing and collar. The fluffy collar is favored by kids because of its warmth and softness. Besides, it can also enrich the visual sense.

The cute sleeping bag is the highlight in this season. Compared with sleeping bag styles in Chinese market, Pimpollo creates lighter and thinner styles. Sleeveless design is convenient and comfortable for kids. The cute animal illustrations, applique and hand-made decorations make the sleeping bag more fashionable and adorable.

The Atelier The Designer Brand of Women’s Dream Wedding Dress

There is a story in ancient China about a man named Zhuang Sheng who dreamed that he became a butterfly. This philosophical problem is elusive, but people acknowledge that life is like a dream. In the new season, With the understanding of “illusion” and “dream”, the Atelier brings the artistic aesthetic into the brand’s design and depicts a dreamlike and luxurious dream with superior fashion craft. Combining elements from different countries and cultures, each wedding dress comes with different dreams.

The Atelier is a Malaysian wedding dress boutique and sets a studio in Shanghai, China, in 2010. Then, Professor Jimmy Choo OBE joined The Atelier as the design director and the creative director. Professor Jimmy Choo OBE is a world famous ethnic Chinese designer who designed for the late princess Diana and many famous ladies. The Atelier has always advocated diversified designs integrating with ideological, cultural and aesthetic elements, so we can see visual elements and delicate handicraft from all over the world in styles of The Atelier.

The Atelier became the opening show brand at the Shanghai fashion week 2020 S/S launch. The post-90s actress, Chen Duling, began a fantastic and romantic dream show for the brand. Recently, The Ateleir is invited by fashion masters to present a white fantasy show, showing the pure colors of China. It participated in the trip between China and Malaysia in the second CIIE, carrying out exchanges and discussions among different cultures. It is favored by the industry and consumers with its fine crafts and bold unique designs.

Dreams are normally colorful. The light-colored sheer dress is decorated by soft feather, interpreting the ethereal dream and the purity of prosperity. Hand-made pleat is favored by The Atelier. Light-colored sheer is layered one by one, depicting a cloud-like and dreamlike picture, lively and full of a quality sense.

Feather is the perfect choice to create a dreamlike atmosphere. The Atelier layers floaty ostrich feathers with embroidery or partial decorations, showing the femininity and softness. Rhinestones are applied to the transitional part, glittering in the dream.

In the new season, sequins are no more flashy, and appear in designs with different patterns and textures. The Atelier presses sequins to the sheer, so the free and kaleidoscopic patterns are created. The 3D cut ruffles in the top is soft, while the hemline is designed to be retro court style, gorgeous and dazzling.

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The Top Trench Coats List of Womenswear

Trench Coats

The TOP list of women’s trench coats is ranked by downloading data of POP users. The lady style and the young lady style take up the leading part, 42%. The leisure style is the second, 28%. The third is 18% of workwear style trench coats, mainly fashion brands. In terms of silhouette, practical H-line is the main part, 38%. The following is X-line showing the waist, 20%. And A-line accounts for 12%. Apart from usual crafts like splicing and deconstruction, drawstring accounts for 18%.

data

TOP 10

The TOP list of women’s trench coats is ranked by downloading data of POP users (From the left to right is 1-5, 6-10.). Styles for autumn and winter hold 60%, and spring and summer hold 40%. H-line is the main. Splicing still takes the largest part of craft, 30%. Splicing different colors is dominant. Deconstruction is mostly applied to side seams and the front. Drawstring is mainly applied to the waist or under the gun flap.

TOP 10

Splicing color-blocked fabrics is dominant. The contrast of color brightness becomes the focus. Deconstruction is used. The shape and length of spliced part makes a contrast with the overall silhouette. Strongly contrasting trench coats become the representative of individuality.

Spliced Trench Coats

Protective high-neck is added to trench coats. Throat tabs are linked with the collar by zipper, buttons, adjustable buttons and snap fastener, highlighting the utility of trench coats. The gun flap is worth attention. Splicing, layering and press-pleating are applied to the gun flap to make trench coats practical, neat and clean.

Wrap-neck Trench Coats

Glossy fabric is the main fabric for trench coats. Some styles are decorated by shirring or splicing. The fabric of trench coats and draping pleats make a layered sense. Shirring needs much attention. Press-pleating shows the voluminous sense of sleeves.

Glossy Fabric

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ST.AGNI Womenswear Designer Brand Recommendation

St.agni is an Australia local brand founded in 2014. It is dedicated to create multifunctional, exquisite and high quality products with the design philosophy of “Less is more.”. The studio is located in a coastal town, Byron bay, Australia. Therefore, the culture of coastal life is embodied in all aspects of its design aesthetics. St.agni is always good at adopting medieval architectural warm colors like ocher, rust and clay which are well presented in the design works of all seasons.

In terms of suits in simple urban style, the neat and spiffy cutting and waisted design matching comfortable and casual pants are the standard aesthetic design of st.agni. The quaint wide stripes and neutral colors with low saturation make it more practical.

The knitwear item is the most worth buying item of St.agni. It attracts people to buy with comfortable and soft yarns, simple but unique look, excellent silhouette and the earthy color tone with low saturation.

The detail of straps brings new fashion to the dress, the slip top and the short top with symmetrical plackets, creates a more casual and freer image and sketches female waist properly, romantic and soft.

The smooth silk has a superior wearing experience. The simple 3D cutting silhouette accentuates the body shape of females to fully display the graceful and luxurious texture.

Shoes and bags are the soul products of St.agni. The symbolic woven design is retro and casual. The genuine leather is hand made, exquisite and elegant. The earthy color tone is very inclusive and wearable.

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The Top Puffa Jackets List of Boyswear

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According to data analysis of the TOP 100 downloads of boys’ puffa jackets in October, the fashion and leisure (the emerging design style) and outdoor sports (the outdoor workwear style) are dominant. The element of pattern declines, and the application of letter turns from large-scale application to placement detail decoration. Color-blocking is still dominant, while the area of splicing is narrowed. And the fabric pays more attention to comfort and functionality.

Data Analysis

TOP 10

According to the TOP 10 boys’ puffa jackets ranked by clicks in October, TOP 10 styles are mainly domestic designer styles. The outdoor workwear style and the designer style are dominant. Crafts emphasize 3D decorations, irregular quilting, special materials and the shape of pockets. Placement letter decoration is dominant in patterns. Here are the TOP 10 styles (From the left to right is 1-5, 6-10.).

TOP 10

Workwear puffa jackets represented by AB have softer colors. The proportion of fluorescent color declines and the ombre brings novelty. Big workwear pockets are still important. Multiple pockets strengthen functionality.

Workwear Puffa Jackets

Super thin nylon fabric is paired with down jacket to bring a light soft hand feeling and a warm wearing experience. Slight exaggerated cocoon design is versatile and strongly inclusive. Color-blocking and shiny texture brought by quilting make a strong visual impact.

Functional Down Jackets

Sustainability and utility are the mainstream currently. Workwear style with both functionality and fashion is warmly welcomed. The alert stripe extracted from firefighter uniforms is displayed by the strong color contrast, showing exquisite details and making the style outdoor protective.

Color-blocked Alert Stripe

Fleece, lamb wool, sheep shearing and fabrics with fur effect are extremely popular in this season. And their texture contrast with puffa fabrics make the style unique, and their combination with glossy fabric shows the extended individuality of fashionable brands. The integration of workwear pockets caters to the hot functionality trend. Applique in pockets and sleeves is more suitable for toddlers requiring high comfort.

Spliced Fleece

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The TOP Jackets List of Womenswear

top jacket

The data in this report are from the TOP 100 list ranked according to downloading times from September to October. The sophisticated lady style and young lady style are still major styles. The proportion of jackets of avantgarde brands increase. The leisure style declines. A-line becomes the most used silhouette. Splicing is the key design in jackets.

data

In the TOP 10 list (From the left to right is 1-5, and 6-10.), jackets are mainly in the sophisticated lady style and young lady style. Avantgarde brands take a comparatively large proportion. Splicing and placement deconstruction show the jacket pays more attention to details.

TOP 10

Tweed jackets with delicate pearl buttons which have raw edges or hemmed edges to be decorative bring a noble and elegant feeling.

Tweed

Jackets with splicing are mainly street fashion brands. H-line or A-line silhouette is deconstructed or color-blocked spliced. Colors with a strong contrast highlight the visual expressiveness.

Deconstructed and Spliced Jackets

Classic suit jackets are cropped. Delicate pockets and outer wind-proof structure add a capable and experienced sense to the wearer. Compared with conventional styles, the cropped suit jacket could optimize the proportion visually.

Cropped Suit Jackets

Stand-up collar appears again in the TOP 100 list. The creative structure decoration in the neck and the exquisite deconstruction catch people’s eyes on the neck, and emphasize the delicate sense.

Exquisite Stand-up Collar Jackets

Recommended Styles

More fashion trend analysis report: https://www.popfashioninfo.com/analysis/