The Comprehensive Analysis of Boys’ Fashionable Sweatshirts from Benchmark Brands

Boys' Sweatshirts

Kidswear brands gaining much attention such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids are dominated by the sportif style and the leisure style. Rainbow colors of Balabala, fluorescent green of Mini peace and blurring of little MO&Co bring new experiences to sweatshirts.

boy's sweatshirt

As a key color of spring and summer, green is a good decorative color. This season GXG.kids and Mini peace combine fluorescent green with letters and splicing, novel and popular.

Chic Color -- Fluorescent Green

As the hot craft, blurring is quite fit for sweatshirts and T-shirts. Instead of one single color, little MO&Co, Balabala and GXG.kids use multi-colored blurring, more fashionable.

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The Comprehensive Analysis of Men’s Classics and Innovation Jackets at Trunk Shows

Men's Jackets

The A/W 20/21 menswear trunk shows add creative designs to jackets. Baseball jackets, workwear jackets and fleece jackets are still popular. Simple design is dominant, with some details and decorative patterns to be more exquisite and fashionable. The denim jacket appears in a brand-new look, and will become a mainstream trend in A/W 20/21. Pattern design is necessary for each season. Dynamic colors and abstract designs make the style more statement-making and avant-garde. The outbreak will also drive the protective and functional jacket to be a new trend.

fashion trend jackets

The baseball jacket appears in many brands for A/W 20/21. Style change, diversified fabrics and decorative patterns polish the style. The bead on the chest and embroidered letters make the style more exquisite and lively. Plackets design and hemline change also add highlights. Stella McCartney creates a turn-down collar baseball jacket, and the unique neckline adds fun.

Slight Fashion Baseball Jackets

Flowers, birds, insects, beasts and natural landscape are common elements of the brand. Abstract patterns make the style more avant-garde and fashionable. Marcelo Burlon County of Milan uses brand-new illusive thermal pulse print to make the style more sci-fi and futuristic.

Jackets with Fashionable Prints

The new camouflage gets abstract, digitized and naturalized. The pattern change is more modern, with simple bright decorations to extend individuality. Valentino uses the eye-catching florescent green and virtual pink as decorations to make the style chic and individual.

Transformed Camouflage fashion style

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The Catwalks Analysis of Gucci’s Masculinity Menswear

deisgn Inspiration

This is Alessandro Michele’s fifth year at Gucci. Michele leads us to rethink the definition of masculinity through the nonlinear time travel to the moment of birth. Gucci jumps out of traditional concepts and rewrites the powerful male chauvinism. Without social restraints or power limits, boys are wearing Mary Jane shoes, stockings and skirts in bright colors and a well-fitting silhouette. Gucci breaks male rules and neutral beauty, showing diversified sides of men.

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Star Guests

Gucci’s ambassador Kim Jong In (Kai), artist Maurizio Cattelan, rapper Tyler the Creator, musician Mark Ronson and actor Earl Cave all wear different styles to the Gucci A/W 20/21 menswear show.

Star Guests

Retro Check

Check is still an important element in this season. Gucci uses feminine and neutral designs to bring retro charm. Retro check set and fresh blue check fabric bring a lethargic and free feel, and display the retro and preppy charm.

Retro Check

Retro Knitwear

Knitwear in this season is strongly retro. The hand-crocheted florals, loose cardigan and color-blocked knitwear all bring a romantic and retro feel to the simple silhouette.

Retro Knitwear

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Return of The Elegant Advanced Customization — The Comprehensive Analysis of Paris Menswear Fashion Week

Paris Menswear Fashion Week

At the beginning of 2020, the novel coronavirus upsets our life. The outbreak is still there, but fashion never stops. For A/W 20/21 Paris Menswear Fashion Week, the collaboration collection of shoes with clothing decreases in this season, and is replaced by the rich and novel sophisticated looks. Street fashion style drops, and menswear tends to be retro and elegant, maybe because people are tired of the street style and tend to long for the elegant advanced customization. Many suits with exquisite cutting and meticuous fabrics emerge on the catwalk.

Paris Menswear Fashion Week

Style — Modern Romantic

With the popularity of asexuality, the soft but masculine charm has a strong momentum. Ruffle, feminine necktie, velvet gloves and metal florals are applied to men’s suits and trench coats, highlighting the soft side of men.

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Style — Futuristic Commuting

The restrained suits work with futuristic fabrics, the crisp silhouette and technical fabrics to perfectly combine sports with business, fit for business occasions, the casual outerwear and dialy wearing.

Pairs fashion week

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The Comprehensive Catwalk Analysis of Women’s Delicacy and Utility Leather

Women's Leather

In catwalks of S/S 2020, natural keynote and digital style are influencing colors of women’s leather and fur. In terms of middle tones and neutral colors, retro earth tones and green tones inspired by environmental protection and outdoor theme are outstanding. Black dominant in leather is added to create a rich and calm dark color palette which makes a contrast with fresh and bright colors.

Key Colors

Earth colors are versatile and enduring. In S/S 2020, earth colors come back to nature, and conform to the trend of delicacy and comfort. The S/S 2020 leather series of Fendi, Tod’s, and Ermanno Scervino all explore the exquisite charm of neutral colors in warm tones. Earth tones are suitable for well-fitting and loose voluminous silhouette.

Key Color Tones- Earth Tones

Blue tones of S/S 2020 express human’s understanding of nature, enhance the simple silhouette, and add a dramatic sense to strongly glossy and solid leather fabrics. The bright and dynamic princess blue of Rochas becomes popular. The flowing gloss of Sportmax brings a sheen of universe to clothing, and displays female power in a calm way.

Key Color Tones- Blue Tones

Green becomes one of the important colors of S/S 2020 leather. It is born with an outdoor sense. The tonal match of Givenchy is reflected by different materials. Givenchy has exquisite and ingenious decorations, new expressing way and the clam and restrained color tones. Neutral tones with different brightness form various color combinations of Lacoste. Soft sea bubble green and calm storm green are added to make a contrast in comfortable and functional fabric, showing the urban sporty sense.

Key Color Tones- Green Tones

Motorcycle jacket is simple but classic. Cool rivets, unique and exaggerated design and classic pocket cover lead the cool street fashion.

Street Fashion Brands

Sporty leather clothing declines a little in S/S 2020. But its loose style brings a casual and comfortable sense. Color blocks and strings in placement add vitality, and bring a cool and chipper feeling.

The Athleisure Style

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Pimpollo The Benchmark Brand of Kidswear

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Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.

Brand Overview

Sweatshirts take up an important part in Pimpollo. Apart from normal stripes and polka dots, fun animals and illustrations become a new point. The pattern emphasizes the hand-drawn feel by kids. And sweatshirts are combined with outerwear collar, very creative.

Sweatshirts with Fun Patterns

In this season, ruffles in different parts of the dress become the major point. Ruffles in the hemline are simple and sweet, while ruffles in the collar have a design sense.

The Dress

Fleece is definitely the hot fabric in this autumn and winter. It is favored by kids due to its comfortable hand feel and warmth. Pimpollo integrates splicing of the outer with inner surfaces, embroidery in the collar and applique in pockets, enriching the visual impact and enhancing the wearing experience.

Outerwear

Puffa jackets are necessary in autumn and winter. Pimpollo favors all-over printing, splicing and collar. The fluffy collar is favored by kids because of its warmth and softness. Besides, it can also enrich the visual sense.

Puffa Jackets

The cute sleeping bag is the highlight in this season. Compared with sleeping bag styles in Chinese market, Pimpollo creates lighter and thinner styles. Sleeveless design is convenient and comfortable for kids. The cute animal illustrations, applique and hand-made decorations make the sleeping bag more fashionable and adorable.

Sleeping Bag

 

The Atelier The Designer Brand of Women’s Dream Wedding Dress

wedding dress

There is a story in ancient China about a man named Zhuang Sheng who dreamed that he became a butterfly. This philosophical problem is elusive, but people acknowledge that life is like a dream. In the new season, With the understanding of “illusion” and “dream”, the Atelier brings the artistic aesthetic into the brand’s design and depicts a dreamlike and luxurious dream with superior fashion craft. Combining elements from different countries and cultures, each wedding dress comes with different dreams.

wedding

The Atelier is a Malaysian wedding dress boutique and sets a studio in Shanghai, China, in 2010. Then, Professor Jimmy Choo OBE joined The Atelier as the design director and the creative director. Professor Jimmy Choo OBE is a world famous ethnic Chinese designer who designed for the late princess Diana and many famous ladies. The Atelier has always advocated diversified designs integrating with ideological, cultural and aesthetic elements, so we can see visual elements and delicate handicraft from all over the world in styles of The Atelier.

Introduction of The Brand

The Atelier became the opening show brand at the Shanghai fashion week 2020 S/S launch. The post-90s actress, Chen Duling, began a fantastic and romantic dream show for the brand. Recently, The Ateleir is invited by fashion masters to present a white fantasy show, showing the pure colors of China. It participated in the trip between China and Malaysia in the second CIIE, carrying out exchanges and discussions among different cultures. It is favored by the industry and consumers with its fine crafts and bold unique designs.

Brand Dynamics

Dreams are normally colorful. The light-colored sheer dress is decorated by soft feather, interpreting the ethereal dream and the purity of prosperity. Hand-made pleat is favored by The Atelier. Light-colored sheer is layered one by one, depicting a cloud-like and dreamlike picture, lively and full of a quality sense.

Sheer in Fantastic Colors

Feather is the perfect choice to create a dreamlike atmosphere. The Atelier layers floaty ostrich feathers with embroidery or partial decorations, showing the femininity and softness. Rhinestones are applied to the transitional part, glittering in the dream.

Feather and Rhinestones

In the new season, sequins are no more flashy, and appear in designs with different patterns and textures. The Atelier presses sequins to the sheer, so the free and kaleidoscopic patterns are created. The 3D cut ruffles in the top is soft, while the hemline is designed to be retro court style, gorgeous and dazzling.

Mottled Sequins

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