Trend Analysis – Topfashion

S/S 2023 Shanghai SPINEXPO Exhibition

‘Grounded’ is the first trend story of S/S 2023 Shanghai SPINEXPO. The periods of lockdown have heightened our perception of time and duration, and out subsequent emotional exhaustion has increased the appeal of a simple lifestyle away from the hustle and bustle of city life. This trend is often associated with fear in the face of financial difficulties and the need to tighten the purse strings, but it is also the consequ-ence of changes in our working conditions, with new means of communication enabling us to work from home.

The yarns of Grounded present a dried texture. Cracked ground, fluid rivers and undulant desert are expressed through moisture-wicking, fast-dry cotton-linen and wool.

Fabrics show the features of natural landform. With plant roots, dry grounds and mossy rocks, Grounded expresses the thinking toward nature and ecology and the pursuit of co-existence. These natural scenes can stimulate the desire for the free wildness.

Primitive dyeing and braiding are combined with modernized, simple silhouettes to develop the garments of Grounded. The distressed effect on the edges of knitwear can present a more natural form.

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The Item Trend for Women’s Sweet Cardigan Knitwear

Youthful knitwear design shows sweetness through silhouettes and details. The development of silhouette pays more attention to the slimmer fits, crops and puffy sleeves. The sophisticated stitched textures, ruffle details and flowers improve the sweetness. Navy-style cardigan and middle-length cardigan are also noteworthy.

Cropped silhouette is the key point for knitwear development, which accents body shapes and reveals the sweet vibe. Details as cutouts, sophisticated textures, letter print plackets and 3D bows elevate the delicacy.

Puffy sleeves improve the volume on shoulders. Cables and ottoman stitches increase the texture of knitwear. Special-shaped buttons, embroidered flowers and embellished pearls are sweet and fun.

Textures brought by fine stitching show sophistication. The all-over design is the main expression. Slim-fit cardigans are decorated by geos and hearts to present sweetness. Besides, ribbon ties are also decorated for agility.

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The Analysis of NEIWAI The Underwear & Loungewear Brand

Contemporary Chinese women have been changed inside and out. NEIWAI grows with the female group as an advocator, a witness, and a companion. The S/S 2022 collection started the prelude of the celebration of the 10th anniversary.

Featured favorites of legendary artist Faye Wong, international spokesperson for NEIWAI, including her preferred pajama set and the chic turtleneck sweater she wore in the announcement.

The Barely Zero collection has been evolved to be better than ever. The newest 2022 release of Barely Zero features new style options, improved odor reduction, and greater fabric durability with prolonged wear and use.

Lightweight Tencel is integrated into the design to show breathability and practicality. The combination of Tencel and cotton keeps the moisture and temperament. The soft gloss on the surface sets off the texture of skin. Detail designs and patterns create an artistic mood.

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The Womenswear Runway Analysis of Fendi

Fendi released its latest A/W 2022 womenswear collection on February 23, 2022. Kim Jones drew inspirations from seeing Delfina Delettrez in the Rome office wearing a blouse of Silvia Venturini’s from a 1986 Fendi collection by Karl Lagerfeld. He combined those references with a callback to another Lagerfeld-designed Fendi collection for spring 2000, one with a delicacy in direct opposition to the blousy proportions of the ’86 show. The graceful, rebellious, and light designs broke the classic conventions. Slip dresses, ruffled gauze tops and dresses exuded a feminine temperament and offered a lithe experience in S/S.

Desaturated pastels are widely applied in this season to bring a fresh and tender palette. Steady A/W colors as pale gray, black, and brown are also infused into the looks.

The full hue of gentle pink creates a warm and romantic mood through translucent gauze and soft fur. Lithe ruffles and drawstrings are more recommended to reflect the sweetness.

Minimalist neutral gray brings minimalist textures and a tranquil feeling. The combination with fluent tailoring creates neat urban looks, while tonal coordinates are even more elevated.

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The Lace Fabric Analysis of Luxury Womenswear Brand

Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.

Water-soluble lace is the most popular among luxury brands. Pale gray, creamy white, and pure white are the main tones. Blend nylon, cotton, and polyester fibers to develop colorful lace. Other fabrics are layered above or below the solubilized embroideries for printing and 3D embellishments.

Relevant for: outerwear, shawl, shirt, dress, trousers

The comfortable wearing experience and hazy visual effect of see-through lace are loved by consumers. The application on streetwear will be a new fashion trend. Warp knitting lace is sexy, mysterious, stretchy, and extensive. Bio-based chemical fibers and regenerated biodegradable fibers cause lower impact to the environment. Sexy allure is combined with the strong urban accent. Keep an eye on the casual lace products of MSGM and Kenzo.

Thin and translucent lace fabrics with geometric patterns present soft tactility and gentle gloss. Stripes are arranged to form eye-lets in different sizes and shapes. Abstract and bionic patterns enrich the visual layers. Polyester, nylon, and stretchy spandex are blended to create stretchy lace fabrics.

Relevant for: dress, top, skirt

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The Analysis of Cycle by M.Y.O.B. The Womenswear Designer Brand

Cycle by M.Y.O.B. is a label focusing on American fashion, Harajuku streetwear, and environmental protection. S/S 2022 collection injected the popular cosmic elements into the design. Mysterious starry sky, signature logo letters, fun aliens, and impactive universe space are printed on T-shirts, under-pants, shirts, sweatshirts, and jeans. The use of signature de-construction subverts the aesthetics.

The creative image of alien is enlarged on the back part of shirts. Phrases as “COSMOS” and “UNIVERSE” underline the core design idea. Based on the Japanese minimalist aesthetics, color schemes of Cycle by M.Y.O.B. present a gentle and unique visual effect.

Deconstructed patchwork is an important detail for the brand. Curvy tailoring and color blocking enrich the visual layers on the upper body. Irregular lightning-shaped patchwork is combined with cosmic prints to create avant-garde products.

With a thick nostalgic temperament, slim-fit flared trousers use deconstructed patchwork to elevate the detail quality. Skin-friendly knitted jacquard sets off the charming body shape. Low-impact floor-length wide-legged jeans in bright tone are avant-garde and fashionable.

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The Analysis of FENG CHEN WANG The Menswear Designer Brand

FENG CHEN WANG is a London designer brand founded by the Chinese designer Fengchen Wang in 2015. The graduate of London’s Royal College of Art was listed as the semi-finalists of the LVMH Prize 2016. Her freedom-oriented attitude and researches on menswear structures create a pioneering aesthetic. Inspired by the personal life tracks, FENG CHEN WANG presents both practicality and the sense of designing.

Brand logos are presented on garments through embroidery, 3D embellishments, and appliques, which enriches the visual effect and strengthens the brand identity.

Deconstruction is the signature of FENG CHEN WANG. Smart fake necklines and waistbands express personality and reflect the design aesthetic of the designer.

Metallic accessories are added into minimalist silhouettes to break the monotony and elevate the qualities.

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The Analysis of J.W.Anderson The Menswear Designer Brand

Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aes-thetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements.

Vegetables were integrated with the brand logo for playfulness. The latest A/W 21/22 collection included printed T-shirts, casual outerwear, knitwear, and trousers.

J.W.Anderson has launched several collaborations with Uniqlo since 2017. Bringing the fairy tale character Peter Rabbit to the forefront, the new collection brought us cozy living scenes in British manor houses.

Classic checkerboard is updated by the brand name to show vitality.

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The Analysis of TV Shopping in South Korea

According to the integrated data of all the TV shopping platforms, Simple Sophistication(56%) is the most popular style, followed by the increasing Smart Casual(24%), while Youthful Lady reveals a clear downtrend. Middle-aged consumers have been the main force of TV shopping once again. Beyond the popular black, white, gray, and coffee, we can also see blue and green to exude a gentle and low-profile temperament. For categories, consumers are likely to select down jacket, dress, knitwear, and sweatshirt in A/W 2021 for high versatility and comfortable wearing experiences.

As the most versatile and practical item, dress remains strong in TV shopping. Inclusive casual dresses can be worn inside down jacket or overcoat to create comfy and leisurely A/W looks. Comfortable sweatshirting is recommended the most. Splicing is the most common design technique this month for dresses.

Sweatshirt has returned to our vision in this winter. Printed basic sweatshirt is the staple for Korean TV shopping this month. Patterns as letters and hearts are printed in black, white, gray, and coffee. Loose-fit silhouettes bring youthful vitality of the athleisure styles.

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The Analysis of Angel Chen The Womenswear Designer Brand

Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.

Color is at the center of Angel Chen’s brand DNA. Cooperated with the contemporary Indian artist Amey Sali, Angel Chen presented impactive and bright tints on robe-style outerwear, tutu, and dancing wear through water rubbing, ink-jet painting, color painting, and transferring.

To pay homage to classic martial-art films, Chinese calligraphy and embroidery elements were added into this collection. Translucent materials, wide sleeves, and robe-like outerwear were embroidered by Chinese characters for strong identity. The embroideries on textured cotton-linen outerwear fully expressed the image of oriental kong fu masters.

The smudged effect comes from the ink splashing of traditional Chinese painting. The all-over printing on loose-fit shirtdress, classical pants, and robe-like outerwear is combined with tie-dyeing to present natural and random patterns. The visual tension of smudged ink strengthens the qua-lity and texture if fabrics.

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