Trend Analysis – Topfashion

Kids’ Artistic Paintings of Brand Fendi

For A/W 19/20, new neon green, valiant poppy and scallop pink are key. Figures in artistic colors and bold branding come into play.

New neon green is present across four fashion weeks. Its shiny tone adds vibrancy. The large-scale application doesn’t work well in kidswear. For A/W 19/20, techniques and neon colors are mixed for a fashionable and wearable approach.

Valiant poppy is mainly applied to girlswear. The large scale enriches and enlivens styles.

Scallop pink is more understated than valiant poppy. Pearl white works best with outerwear and dresses. Ruffles and extra panels add a sweet and elegant feel.

Figure patterns for S/S 19 are updated to replace small monsters. Bold branding creates a vibrant street vibe.

Special materials are particularly popular. The “double-F” logo is applied to tweeds and cottons through jacquard, emphasizing the brand culture. The PU in valiant poppy continues A/W 19/20 from S/S 19.

Girlfriend Dressing

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Go Go Squid!, a Chinese TV series, is hot this summer. The outfits in the TV series can provide inspiration. This report analyzes colors, styles and details.

fashion girl's style

Soft and elegant pinks are attractive, sweet and romantic.

Pink girl's dress

Macaron tones are bright, intense and sweet, working well in a range of styles.

Sweet Macaron Tones

Linen and cotton work best in summer. Simple designs provide an artistic and girly quality.

Sustainable Materials

In Go Go Squid!, sweet bows are used to create the fresh and girly style.

Girly Details

Simple and basic denim styles make a statement. The girly denim jacket feels nonchalant and fashionable.

Denim Prep

The pared-back sweatshirt offers a youthful twist. Brights add extra appeal.

The Youthful Sweatshirt

Accessories in bold tones are fresh and girly.

More Accessories

The Comprehensive Analysis of Benchmark Brands for Women’s Elegant Sentiment Knitwear

Elegance is a life attitude. In women’s knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China’s imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.

For A/W 19, Elegant Prosper took cues from the Forbidden City to combine oriental and western elements. Dragons and clouds are put on silky materials panelled with solid knits to add a contrasting and luxurious edge. PSALTER uses horizontal and vertical cable textures to enhance the feminine vibe.

For A/W 2019, PSALTER took cues from reading and travelling to explore the inside and outside worlds for modern women. Baroque print, puppytooth and metallic accessories enhance the poetic preppy style. Elegant Prosper interprets the special and charismatic quality via chevrons in similar colors, and the stretching effect accentuates form.

Elegant Prosper, JUZUI and PSALTER use elegant solid color and cuts to accentuate feminine form. Refined fine gauge creates layered textures. The gentle and soft layout shows a “trickling” effect.

Delicate and utility aesthetics are key for modern women. Tight or loose shapes show a casual aesthetic. Contrasting stitches at the neck and cuff, the outline and lines made of dots add interest to the minimalist style.

White, grey and camel create an elegant feel for lady brands. Elegant Prosper and PSALTER opt for nude pastels for A/W to add soft and elegant glamour. The smooth and even knits are combined with lightweight sheers and soft lace to show elegance and romance.

For A/W 2019, pointelle is smaller and denser. In addition to PSALTER’s carving-like textures, Elegant Prosper and JUZUI use stitches to show the fresh and airy quality. With simple solid color, softness and power is mixed to show modern elegance.

The classic Chanel style is elegant and soft. PSALTER uses lightweight yarns and delicate stitches to show fashion and simplicity.

The theme of PSALTER’s A/W 19 collection is reading and travelling. Ideas, experiences and beauties are incorporated into garments.

Neat cuts, contrasting trims, pearls and image buttons add interest. The solid, asymmetric or one-piece necks show confidence in modern women.

The Analysis of Popular Overcoats in Womenswear Markets

top coat

In August, simple sophistication holds the majority with 46%, while luxe lady style also plays a key role. The unisex casual style and youthful elegance hold 15% and 17% respectively. In silhouette, H-line and X-line stand out. With regard to craft, splicing accounts for 17%. Deconstruction is often seen at the closure. Embroidery also makes a comeback. Small-scale embroidery appears at the waist belt, chest and neckline.

fashion coat data analysis

TOP 10

Simple sophistication dominates top 10. Silhouettes and details are underlined. The streamlined and neat shapes accentuate the slick and nonchalant quality of urban women. Placement contrasting colors add interest.

top 10 fashion coat

Lots of checks and plain panelling are applied to the neck, back and body. The layering design interprets the refined and casual fashion with the new cutting and panelling combinations. Half-and-half panelling is striking and adds a youthful edge.

Check Panelling fashion coat

Small-scale color blocking at the neck, cuff and pocket flap is paired with material panelling to offer a vibrant feel. The tonal design keeps the original features.

Placement Decorations fahion coat

The oversized lapel exudes an elegant feel and improves the face outline. The soft and rounded lapel interprets the vintage and grown-up quality, enhancing the fashionable statement.

Oversized Lapels fashion coat

The nipped-in waist accounts for 30% within coat silhouettes. The waist belt in deep color makes a contrast strikingly and accentuate slimmer form. The slightly wider belt emphasizes the power of women.

The Decorative Belt fashion coat

Recommended Brands

1. Akira Naka met a tailor when travelling in U.S. That meeting made him have interest in designing. Later he studied in Koninklijke Academie voor Schone Kunsten van Antwerpen. In 2006, he returned to Japan and founded POESIE next year. In 2008, POESIE was changed to AKIRA NAKA.

2. YIRANTIAN seeks classic elements and also absorbs new designs. Simple unisex cuts and feminine details are emphasized.

View more fashion trend coat analysis report at https://www.popfashioninfo.com/analysis/

Pushbutton Analysis of Spring Summer 2019 Designer Brands for Womenswear

Pushbutton is a popular South Korean designer brand, good at designing unisex, bold and avant-garde styles. Blazers are key in this season. The matching of glazed materials is refreshing. The snake skin materials show the tough quality of women and the soft quality of men.

Key Points: pared-back silhouettes, snake skin fabrics, bright suiting, washed denim, checks.

Key Points: gigot sleeves, H-line.

Key Points: Cool glazed materials, soft touch.

Key Points: colors of skirts and other items in harmony.

Key Points: leisure denim, formal pants, check dress.

Different from the general basic dress, this design highlights the style and structure change, and the design is very strong; the coat is slightly adjusted on the basic style, and the H silhouette is more relaxed than before.

Renewing Necks Comprehensive Analysis of Spring Summer 2019 Girl’s Shirts in South Korean Markets

The neck is key for S/S 2019 South Korean girl’s shirt markets. There are the ruffle neck, lace-decorated neck, lace neck, sailor collar, two-layer neck and contrast pieced neck.

Ruffles are more delicate, showing a strong feminine quality.

Key Words: lace, webbing and sheers.

Key Words: sheer lace, Venice lace.

Key Words: inserted ruffles, contrast webbing.

The two-layer neck is more diversified for S/S 2019. Stitches can form a mock-layer, contrast two-layer or ruffle two-layer effects.

Key Words: bold contrast colors, striking colors, ruffles, offbeat girly effect.

Analysis of Fendi’s Women’s Haute Couture Items

Inspired by Marmore Romana, this collection explore different kinds of marble, which provides a natural aesthetic. The mosaics in the ancient Roman ship and Domus Tiberiana tiles show the elaborate inserting technique. Jugendstil’s quiet tones are used with light yellow, rose tones, earthy tones and gold.

Astuccio’s stripes are novel, applied to shearling and sheers. Marble texture adds interest.

The fur coat with Astuccio’s stripes are warm and smart. The floor length offers an opulent edge.

Elements from Marmore Romana, the mosaics in the ancient Roman ship and Domus Tiberiana’s tiles were seen in the show. The slick set in ivory is worn over the shirt with marble texture. Other items show the sfumato effect.

The occasionwear item with the tile pattern was inspired by the Tiberius palace’s tile patterns. The patterns are diverse and attractive.

Two-layer geo cutouts and small-scale cutout panelling are special this season. In addition to fresh cutouts, gaps and splits are strategically applied in loose items. Leather and fur are even combined to add a cosy and lightweight feel.

The empire puff sleeves can be applied to slick formalwear and dresses.

The lightweight and translucent long dress with feather petals, beading and raffias are seductive and sweet.

The handbags at Baguette and Minaudière, shoes and other apparel details are opulent. Leather and fur in different colors and with marble texture are combined.

Catherine Zeta-Jones, Carys Douglas, Chiara Ferragni and Fedez, Susan Sarandon, Kiernan Shipka and Zoey Deutch showed up in the show.