Trend Analysis – Topfashion

The Catwalk Analysis of Fendi Light and Shadow Menswear and Womenswear

Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer’s childhood and the family life during pandemic. Silvia says, “Time spent with family – descendants who raised together in Rome – prompts quiet introspection in a window or garden to watch the world go by.” Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women’s haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It’s said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.

Whites are warm and peaceful, revealing this series longs for natural tones during self-healing in home life. The puffa jacket emphasizes the warm tactility of white.

Blues are pure visually. They are positive and healing, more appealing in this environment. This season blues are gentle and elegant.

This season formal wear is blended with leisure and ease. Bright red is passionate, bright and dynamic. It is estimated to be a key color for modern elegant clothes.

For a full fashion brand trend analysis report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_9000-col_30/

How do luxury brands take advantage of Chinese Valentine’s day for marketing

Chinese Valentine’s day is approaching, have you chosen the gift of love?

Please check the sweet invitations from major big fashion brands.

GUCCI

# I Apple U #

This Chinese Valentine’s day, gucci has launched a series of designs with sour, sweet and fresh hand-painted apples as the main elements and “you’re the apple of my eye” as the theme.

From cute animations to retro mythological posters, apple elements can be seen everywhere, reminiscent of the slogan of “I Apple U”, creating a sweet and romantic atmosphere all the time.

The brand invited three pairs of young star to act as couple, including Zhou Jieqiong + Ding Yuxi, Jiang Zhenyu + Hu Yitian, Zhao Silu + Lin Yanjun, to interpret three different love stories. Are they sweet or green? Wait for you to unlock it.

With red and pink as the main tone, the poster shows Gucci girl’s ancient spirit. In addition to clothing and footwear accessories, Gucci also introduced water cups, jewelry plates and scented candles to inject high sweetness into the festival atmosphere.

FENDI

# Give U MY HEART#

Fendi collaborated with London artist and illustrator who is called Sam Cox to launch the Chinese Valentine’s day limited ——Mr. doodle series.

With the help of the Image Ambassador Wang Jiaer, the whole limited series of Chinese Valentine’s Day is full of youthful vitality.

In addition to the spokesperson, a group of brand friends are invited to participate. The off-line reception also invited many star bloggers favored by young people to attend, and it is likely to get along with the new generation.

Sam Cox’s graffiti can be found all over the series, from vests to suits to shoes, from inside to outside of bags.

People in Chengdu can also unlock Fendi coffee in offline stores to create exclusive “limited memories” with their partners from taste buds to vision.

Christian Dior

#DIORAMOUR#

Mr. Dior is in love with the high-level custom-made dress named after love, constantly composing the praise of love. Maria Grazia, the creative director of Dior women’s wear, inherits this spirit and introduces Dior’s limited series to pay tribute to Mr. Dior.

Handwritten “I love you” in 38 languages and the passionate red dot elements are the imprint of this series and the affectionate message of this year’s Chinese Valentine’s day.

In addition to the classic style is given a new pattern, two new Mini Book Tote, more suitable for petite girls, but also more exquisite and versatile.

Dior also takes care of your sense of ceremony. This limited edition also includes a series of stationery to convey love, aromatherapy to create atmosphere, and tableware for candlelight dinner.

LOUIS VUITTON

#ROMANTIC#

LV launched craft capsule series to welcome the Chinese Valentine’s day, in which the Chinese limited style changed the red and black color to sweeter Red + pink, presenting a wonderful festival atmosphere.

With a large number of graffiti old flower patterns covered with practical bags and accessories, people are impressed, even if the festival is over, it can be regarded as a series of fashionable items.

The Comprehensive Analysis of Women’s A/W Fur in Haining Markets

In Haining markets, splicing remains a hot craft and spliced materials get more developed. Compared with last season, spliced puffa jackets show a growing momentum. Besides, spliced denim, color-blocking, decorative splicing, and sheeny materials spliced with fur and leather dominate Haining markets. Futuristic sheeny materials cater to consumers’ demand for individuality, quite noteworthy.

In Haining markets, puffa jackets spliced with fur increase. Mixed materials highlight the rich quality of fabrics and weaken the heavy feel visually, both statement-making and daily.

Spliced denim frequently appears. It displays the aesthetics of asymmetry and stresses the material contrast. The fur is used as a detachable lining, eye-catching and functional.

Color-blocking takes on various forms in Haining markets, including overlapped color blocks, asymmetric layout, splicing the surface and lining, spliced blocks on front panels. Plush also makes a sheen contrast with low-pile fabric.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8753-col_33/

La Perla The Benchmark Brand of Women’s Underwear

Founded in 1954, La Perla is one of the world’s top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters’ world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.

Data shows in recent one month most products use embroidery and lace as decorations and embroidery occupies a large share. Lace and embroidery cover four in the top 5 salable items, and show a growing momentum. The silk sleepwear ranks the first.

Crossed cutouts and vane embroidery are complicated, delicate and elegant. This design comes from Arabian weaving craft in the 13th century. Ada Masotti, the founder, was fascinated by the complicated knots at the first sight and then used these knots as decorative elements on intimates. That is how the barely-there sexiness of La Perla comes.

Layered embroidered gauze is breathable, revealing seduction in sweetness.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8670-col_35/

The Comprehensive Analysis of Women’s Elegant and Fun Knitwear in Korean Markets

Seoul is the gathering place of young, vigorous and fashionable clothes. This report concludes women’s knitwear in S/S 2020 Korean wholesale markets and analyzes from details, crafts and patterns. Details (asymmetrical neckline and ruffled collar), crafts (cables and mixed materials) and patterns (fresh flowers and repetitive animals) work together to enhance the chic feel and display female charm.

Asymmetrical design is offbeat. Multicolored stripes decorate the neckline, creating a colorful and asymmetrical visual impact.

Layered ruffles display female elegance. In S/S 2020, gauze ruffles are soft, and bright-colored ruffles present the young vitality of summer clothing.

Cables have always been indispensable for knitwear. In S/S 2020, cables and the crisp silhouette are combined, or multiple crafts are mixed, strengthening the quality sense.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8606-col_33/

The Comprehensive Analysis of Kingpins Amsterdam

The A/W 21/22 Kingpins Amsterdam is held online digitally. The most obvious message from the Kingpins show is that suppliers will keep providing sustainable fabrics for the denim industry. A/W 21/22 will focus on ecological fibers, fabrics and eco-friendly dye techniques that work for core collections in the mass market. This report concludes A/W 21/22 design directions from suppliers and highlights of this digital exhibition, so as to help you with the latest denim fabric trends.

Due to this pandemic, Kingpins Amsterdam was cancelled. However, organizers hosted a digital event via Zoom during the original schedule of 22nd and 23rd April. In the two-day online event, a series of talks, trend presentations and panels discussed the unsteady effects of the crisis on the market and emphasized the uncertainty severe cancellations have imposed on the supply chain. Without face-to-face appointments, vendors presented their latest designs to buyers via videos.

New recycled natural materials renew stretchable items through sustainable fibers. Recycled, reused and regenerated waste fabrics are applied to brand-new stretchable denim items. Brands offer biodegradable fibers with super stretch and re-create soft comfy sustainable items via recycling polyesters.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8532-col_31/

Self-Portrait The Womenswear Designer Brand

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

Self-Portrait maintains a high manufacturing standard which is comparable to luxury goods, but sets an amiable price. Ethereal and feminine designs and appealing price make it quite popular. Key Elements: Lace, Cutout, Ruffle

Self-Portrait prevails within a few years with its exquisite workmanship, unique cutting and design sense. Female stars such as Yang Zi, Qi Wei, JENNIE, Miranda Kerr and Elizabeth Banks once worn clothing of Self-Portrait on important occasions such as the red carpet and award ceremony.

Self-Portrait S/S 2020 series adds the dramatic hood to the knitted dress made of transparent yarns, well blending sports and delicacy. Ruffle goes across the whole collection and brings a girly feel. Creative designs, innovative looks and exquisite crafts display its charming cutting and silhouette.

View more: https://www.popfashioninfo.com/details/report/t_report-id_8477-col_34/

The Comprehensive Analysis of Women’s Catwalk Gowns

In A/W 20/21, as the party season comes, gowns will stand out. Voluminous or minimalist or tight straight gowns and neat suits create a sophisticated and sexy vibe. Dark tones are dominant. Black returns back and becomes the key color of a wide range of gowns. Gemstone colors and warm metallic tones become emphasized decorative colors. Nostalgic keynote and luxurious romanticism is an important theme. Soft ruffles and draping lines highlight a fantasy style. Textural details emphasize prevalent femininity. New Victorian style gains more attention, and works with lace, stacked gauze and velvet to create more gowns.

The ruffled gauze dress creates a romantic and cosy feel for the layered look. Retro ruffled collar and layered gauze bring a sophisticated appearance for evening dress and gown. Woven star pattern and polka dots contribute to low-key textures and show individuality. Sensibility explores the trend of wearing underwear outside. The dress can be worn over a slip or a shorts set.

Crinkles become the key detail for party dress, and create a light voluminous feel. Layout of crinkles can achieve a dramatic effect, seen at Jonathan Simkhai and Y/Project. They combine stacking and crinkles to accentuate female form. Smooth silk and soft leather emphasize the soft femininity.

Sexy and exquisite cutout takes cues from functional clothing and steps into gowns. Proenza Schouler and Yves Saint Laurent renew classic styles with cutout which is applied to the chest, waist, shoulder and hip, bold and exquisite. With the popularity of tight dresses, novel patterns bring a new look for black dresses.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8192-col_30/

The TOP Trousers List of Womenswear

According to data analysis of TOP 100 downloaded women’s trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.

TOP 10

According to the TOP 10 list, the loose tapered trousers take up the largest part, followed by loose pants, while shorts and jumpsuits appear less frequently. The paper bag structure, regular press-pleating and functional string reflect trousers are turning towards diversified fields.

Loose tapered trousers are gathered-ankle through tabs or strings on leg openings. The silhouette is looser to be more comfortable. Crinkles are added to enhance comfort.

As a key item, jumpsuits appear in this TOP list and grow a little. This time jumpsuits use the shirt and suit structure. Diversified structures of the top half of body renew jumpsuits.

View more details: https://www.popfashioninfo.com/details/report/t_report-id_7963-col_132/

The Comprehensive Analysis of Girls’ Outerwear from Benchmark Brands

This season benchmark brands like MQD, little MO&Co., Mini Peace, Balabala and GXG.kids focus more on outdoor sports experience in terms of girls’ outerwear. Wind-proof and sun-proof features gain more attention in this season, with blurring, ruffle and splicing to enhance the sport feeling.

The lightweight trench coat is inspired by military overcoats in western battlefields during World War I and modern long raincoats. In S/S 2020, in addition to letter print and embroidery, little MO&Co. combines wind-proof and lightweight functions with the fine metal luster to be both fashionable and functional.

Color-blocking brings more vitality and a strong visual impact for sport jackets. Compared with other brands, little MO&Co. blends with dazzling metallic materials to be novel. The collaboration collection of GXG.kids X KRUNK uses the inverted triangle diagonal splicing design to emphasize the architectural aesthetics of sport styles, bringing more changes for spliced styles.

In S/S 2020, in addition to the washed effect, colored denim styles gain more attention from Mini Peace and Balabala. Embroidery remains the key craft of denim styles. Color-blocking and applique enrich details.

View more details, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8078-col_33/