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8ON8 maintains its understanding of humor and retro future. Exploring the sustainable garden, 8ON8 endows more items with eco-friendly visual effect. The combination of tailoring suit and recycled fiber fabric is the highlight this season. Besides, all the shirts this season are made by reformed ocean rubbish.
8ON8 x Asics combines high-end functional fabrics and traditional crafts. Structural design and modern sport elements are interlaced through extreme tailoring and the control of body proportion to search for more possibilities. Besides, other classic products and collab collections are shown to present the diversified design style of Asics.
Retro and futurist aesthetic takes the colors of 8ON8 away from classic black, white and gray. The application of luxurious textures creates multiple layers on the flat horizon.
Brand applies splicing, bleaching and water-washing processes on popular denim fabric. The splicing with white denim recreates the design aesthetic. Well-finished denim vest can be worn skin-tight or outside.
The Russian designer brand SHI-SHI was founded by Yulia Shinkareva at a small sewing workshop in 2015. Its neoclassic clothing style has helped the brand to become one of the leading Russian womenswear brand in five years. Overcoat, trouser suit and tulip-print handbag are the special products. SHI-SHI calls for the integration of different kinds of women.
Designer applies inlay process to form embossed lines on skirt, which can improve the fabric texture. The combination with A-line dress hem creates a customized neat styling.
The matte leather in this collection selects khaki tone, such as gentle camel, beige, khaki and deep brown. Color-blocking, structural tailoring and reconstitution are applied to create an independent and capable women fashion under the neoclassic clothing style.
To present neoclassicism in a more perfect way, SHI-SHI has also released suits, dresses and blouses in rust red, patina green and relief yellow. More minimalist and fitted clothing are provided to those modern women who are chasing for neoclassicism.
HAMCUS released its first S/S collection in Paris in 2017 and got good feedback. HAMCUS has spread its beauty-appreciation, and its iconic brand style is known as the wasteland functional style in China. S/S 2021 collection follows the constant universe concept and presents the futuristic Sci-fi functional style of clothing.
3D pocket, insert pocket and zipped pocket on back part all increase the functionality of clothes.
Zippers allow clothes to have detachable and air-permeable functions, and also increases the charming structural design. The futuristic and personalized clothing well fits the brand’s world view.
Water-washed denim fabric has gentle color tone, which is suitable for whole body styling with details and newness. Air-permeable back design, large decorative pocket, detachable shoulder and splicing all provide denim with features.
The Korean fashion brand KIRSH creates girly styles with a fashion and sweet vibe. The iconic cherry pattern is used widely on products. Its low-prize items are also loved by Korean stars. S/S 21/22 collection continues the sweetness, and the casual items unlock the vital clothing collocation. The collab collection KIRSH X MAHAGRID combines two famous Korean fashion brands and shows chic sweetness.
T-shirt is designed in minimalist drop-shoulder straight silhouette. The iconic cherry pattern on scientific scenery is combined with collab logo. The cherry sweatshirt is clean and cool. It simple embroidery provides the versatile fashion attitude.
The brand iconic cherry element is used throughout the collection through embroidery, offset print and digital print. The combination of smiley face and lovely cherry presents chic vitality in bright fluorescent colors.
Delicate logo on minimalist silhouette is the trendy collocation recently. Loose drop-shoulder round-neck sweatshirt is versatile. Logo print and cherry patterns are used to create sweatshirt items with brand recognition.
German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.
Lace underwear dress can better underline women’s lines and charm under the Purism frame. The more frequent design lines present a more free attitude, which is modern yet formal.
Large-scale black & white butterfly silhouette is added into soft and smooth silk fabric, romantic, fantastic and charming. Lucie and Luke Meier still pay attention to the structure and linear silhouette to build new neck details.
The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano’s characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.
Suit design is one of the core items in the new season for Loewe. Color-blocking and ornaments are applied on formal tunic suit and suit jacket to weaken the seriousness. The lower garment selects loose cropped silhouette to improve the leisurely feel and practicality.
Influenced by this special epidemic, the futuristic commuting style rises. How to satisfy the dressing requirements of commuters when they come back to the office soon after the stayhome has stimulated some independent designers. Delicate futuristic commuting clothes make the traditional office wear modern, playful and practical. And it is also the creative design according to the features of contemporary commuters.
Millennials and Gen Z will occupy over 60% in the workplace in 2021. The diverse mixed group of Digital Natives with social responsibility and ambition become our search objects. According to the data, there will be 9.09 million college graduates in 2021, which is the highest number in the history. They are a generation of personality, not bound by the conventional working mode. They are more concerned about flexible working hours and changing workplaces in order to obtain a sense of happiness in life.
With the changes of global workplace and the existence of mobile office technique, commuters get rid of the traditional working system and the fixed workplace. Corona virus completely changes the conventional officing mode, and promotes the application of remote working. Diverse workplaces lead to the redefinition of the balance between life and work. Therefore, eco-friendly and healthy officing products are more popular among commuters.
The S/S 2021 collection of Staffonly is also its tenth season. Designers, Une Yea and Zhou Shimo focus on the reform and possibility of office space. Taking Staff as the character of this season, the brand tries to explore the huge but obscure group of salaried people. Staff pays attention to and deconstructs the most daily scenery, office, to provide a dressing guide for the flexible officing. We can not only find the fixed elements of office, but also the prints and details of vacation. These elements weave the Workation image of Staffonly and balance the comfortable dressing experience and functionality.
In the coming post-epidemic era, fashion week applies brand new ways to make presentation. Since denim is important to the sustainable development of womenswear catwalks, reducing waste and maximizing clothing value should be emphasized. Reusing and recreating denim with creativity can further explore the value of practical workwear and retro styling.
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
Heterogeneous splicing on body strengthens the visual area. And the color collision between woven and denim or tweed and denim enriches the design details.
The common digital printing provides a good method to pattern presentation and endows clothes with more expressions. Bold and eye-catching patterns is the main style this season.
ANDERSSON BELL is a Korean famous designer leisurely brand founded in 2014. This brand owns the sensibility of North Europe and focuses on the brand value of slow fashion. ANDERSSON BELL is good at integrating past and present, tradition and fashion. It also blends all the street, art and culture elements to state its theme of dressing freedom. Most items are presented in unisex style. Different from other gender-free design brands, the unisex style of ANDERSSON BELL is more practical. It breaks through the border of gender and body shape. The North European slow aesthetic is also injected into the updating styling, which endows clothes with cultural connotation and value and creates high-quality fashionable clothes.
Suit item is presented through unisex style. And the craft texture injects a fashionable sense into the commercial unisex suit. Division and dropped shoulder details rebuild the traditional formal clothes. The structural appearance made by division and the asymmetric waistband break through the traditional convention and bring unique styles.
Knit is updated through loose silhouette and colors. Combining the traditional knit with the modern street elements, raw-edge and skip stitch processes can show the distressed effect, sending out the charm of items.
Sticking to the unisex design, short-sleeve printed shirt with fresh contrast-colored patterns sends out the North European style. Tie-dyed stripe&check with embroidered flowers combines tradition with fashion. Checked and carved shirt has a thick classical feeling and creates classical street temperament.
Inspiration drawn from the twisted fantasy and dark gothic romance. The transparent lace with soft mesh can create a rich 3D feeling through additional romantic ruffles and overlapped hem. The thinner waist can better accentuate the elegant romance of dress.
Gothic romantic dress builds a charming body curve. And the waist string raises the waist line, lengthens the visual proportion and underlines the wasited effect. The original printed and embroidered fabric are applied to create RICK RHE’s unique clothes. And the flexible and elegant flying sleeves with natural flower patterns inject more highlights into the item.
Lace fabric is the main trend of S/S 2021 dresses. The delicate watersoluable lace has soft gloss and elegant patterns. The stringy selvedge and ruffle details underline the exquisite tonality.
Stylish puff sleeves still appear in this season. The stiff tweed fabric and exquisite jacquard tassels present both power and grace through different textures and colors.