kidswear color trend

Taking “Theatre of Life” as the main theme, there are 26 fashion dramas in the S/S 2021 Shanghai Kidswear Fashion Week. International brands like NBA, GAP, COCO & RAY, Chinese kidswear brands like STARROOM and GXG Kids, and some local designer brands like Firstgive, Little Naive and Homegood are gathered in Shanghai to start a new kidswear era from the perspective of drama.

Clearwater injects refreshing and gentle visual effect into the spring and summer, which is used by GAP, jnby by JNBY and NU. Jnby by JNBY applies this color on its workwear jumpsuits to break through the dullness. NU and Little Naive use Clearwater gauze to present the elegance and flexibility. Besides, Clearwater also appears on the athleisure styles of NBA and GAP.

Purple is always a color of mystery, and purple rose brings a gentle and peaceful freshness. Every brand interpret this color in multiple styles. SKETCHER KIDS is athletic; GXG Kids, Goodbaby and Hihai are leisurely; and Little Naive is refreshing and elegant. The combination with printing and belt in placement fully shows the charm of purple rose.

People need intensive and positive colors in the post-epidemic era, and Vibrant Orange is exactly a joyous and happy color, which can promote the emotion of consumers. The large-scale application provides a strong visual experience, while the decoration in placement shows highlights.

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For S/S 2020, potter’s clay provides a natural and deep feel, enlivening the S/S palette.

Potter's Clay -- Celebrities' Outfits

With the increasing popularity of folk arts, heritage embroidery and crochet provide inspiration. Potter’s clay creates a romantic garden style.

Romantic Folk -- Potter's Clay

Garden-style woven fabrics are mainly used, and potter’s clay goes through the outfit, styled with dawn white and translucent white. Crochet and folk embroidery update garments.

Romantic Folk -- Color Combinations

Homespun folk embroidery and fringing applied to the top, pants and dress bring a delicate and rustic aesthetic.

Romantic Folk -- Clothing Collocation

Potter’s clay offers a understated, soft, rustic and simple aesthetic. The loose and nonchalant silhouettes work well for children’s daily life.

Comfortable Life -- Potter's Clay

Potter’s clay is paired with pale earthy tones, grey and white. The colorways are bright, natural and comfortable. The loose silhouette add a simple and cosy aesthetic.

Comfortable Life -- Color Combinations

Cosy dressing and layering are emphasized. Simple styles without extra details are appealing. For boys, the crisp outerwear piece in potter’s clay is styled with the simple shirt and lantern pants. For girls, vests and tees can be styled with the simple apricot skirt.

Comfortable Life -- Clothing Collocation

Potter’s clay works better for large blocks. New cuts are clean and neat. Shirts in potter’s clay is eye-catching.

Recommended Style -- Shirts

Tag: kidswear color trend

The Comprehensive Analysis of S/S Shanghai Kidswear Fashion Week

Potter’s Clay Color Trend for Kidswear