Unlike luxurious brands, Chinese fashion brands can more easily create interesting items. In the past three months, many supermarket brand collaborated with Chinese fashion brands and cosmetics brands.
PEACEBIRD x ELE.ME brings the avant-garde style, interpreting cross-field diversity and offbeat creations.
OXY Studio collaborated with evian. Macaron colorways are girly.
Essential balm makes a comeback. BEASTER collaborated with T-Mall to release the BEASTER x T-Mall capsule collection during the New York Fashion Week.
White rabbit is prevalent. Many brands rushed to collaborated with it. LED’IN joined hands with white rabbit to release the LED’IN X White Rabbit collection.
Laoganma sweatshirt? Yunnan Baiyao hoodie? Chinese fashion brands materialized them in the NYFW China Day. There were chic sweatshirts, sport jackets and leisure tracksuits. The fashion brands played with traditional patterns and collaborated with time-honored Chinese brands.
Tmall’s “New China Fashion Era” partnered with China Pop-up Market at Opening Ceremony.
No.2 Angel Chen
This season, Angel Chen takes inspiration from Mistress Ching, a pirate during the Qing Dynasty. The collection incorporates traditional Chinese references and sea cultures, tapping into a pirate spirit.
Vivo joined force with Angel Chen for a creative show. The technical elements of Vivo X23 were infused into the S/S 19 collection, bringing a visual feast.
Green Color Style
Inspired by the light sensitive aesthetic of Vivo X23, fluorescent green appears on fashion clothes to reflect a rebellious style.
is an auspicious color in China. Patterns against purple bases. The dark graphics mimic Chinese landscape paintings or tattoos of pirates.
The famous fashion retailer Opening Ceremony partnered with Tmall for a China Day pop-up store. From Summer Palace, Shanghai VIVE, Yunnan Baiyao to Onecup, the time-honored Chinese brands shone out in New York.
Chinese dragons and corsairs are decorated on garments in the form of treasure map. Dragons are dancing, colorful and brilliant.