jnby BY JNBY The Kidswear Benchmark Brand

Brand Dynamics

  1. During the pandemic, jnby BY JNBY captures kids’postures at home to experience their happiness.
  2. jnby for mini, the infants’ wear collection founded in A/W 19/20, is designed for infants aged from 0 to
  3. Based on its original artistic aesthetics, it creates a flexible and fun style.

In S/S 2020, designers take cues from Miss Peregrine’s Home for Peculiar Children, and express equality and respect through perspectives of Time Circle, Extraordinary Talent and inclusiveness. This season designers focus on kids to explore, protect and encourage the diversity of kids. We believe, for every kid, it is more important to accept and embrace themselves than integrating into others.

In S/S 2020, jnby By JNBY continues its simple wood tones, simple and bright. Hangers are in fluorescent green, pastel colors, navy blue as well as blackish green and khaki popular in S/S 2019.

Quantity and proportion of new products are mainly drawn from data of the online official flagship store of jnby By JNBY. In S/S 2020, T-shirts, dresses, trousers and shirts occupy a large proportion. Items made of woven fabrics are dominant. In addition to new products of S/S 2020, items in previous years are on sale again. The most salable two styles are from S/S 2019 collection.

Price data of new products is mainly drawn from the online official flagship store of jnby By JNBY. The table analyzes the price range of six categories of outerwear, shirts, dresses, trousers, sweatshirts and T-shirts.

For a full fashion brand report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8340-col_35/

Everything can be Collaborated

fashion brand

Unlike luxurious brands, Chinese fashion brands can more easily create interesting items. In the past three months, many supermarket brand collaborated with Chinese fashion brands and cosmetics brands.

fashion trend

PEACEBIRD x ELE.ME brings the avant-garde style, interpreting cross-field diversity and offbeat creations.

PEACEBIRD x ELE.ME

OXY Studio collaborated with evian. Macaron colorways are girly.

OXY Studio x evian

Essential balm makes a comeback. BEASTER collaborated with T-Mall to release the BEASTER x T-Mall capsule collection during the New York Fashion Week.

BEASTER x T-Mall

White rabbit is prevalent. Many brands rushed to collaborated with it. LED’IN joined hands with white rabbit to release the LED’IN X White Rabbit collection.

LED'IN X White Rabbit

 

 

Chinese Fashion Brands Dazzled Us At S/S 19 New York Fashion Week

Chinese Fashion Style

Laoganma sweatshirt? Yunnan Baiyao hoodie? Chinese fashion brands materialized them in the NYFW China Day. There were chic sweatshirts, sport jackets and leisure tracksuits. The fashion brands played with traditional patterns and collaborated with time-honored Chinese brands.

Tmall Style

No.1 Tmall

Tmall’s “New China Fashion Era” partnered with China Pop-up Market at Opening Ceremony.

Angel Chen Fashion Clothing Designer

No.2 Angel Chen

This season, Angel Chen takes inspiration from Mistress Ching, a pirate during the Qing Dynasty. The collection incorporates traditional Chinese references and sea cultures, tapping into a pirate spirit.

Vivo Style

No.3 vivo

Vivo joined force with Angel Chen for a creative show. The technical elements of Vivo X23 were infused into the S/S 19 collection, bringing a visual feast.

Color

Fluorescent Green

Green Fashion Clothing Style

Inspired by the light sensitive aesthetic of Vivo X23, fluorescent green appears on fashion clothes to reflect a rebellious style.

Purple
Purple Color Clothing Style


Purple is an auspicious color in China. Patterns against purple bases. The dark graphics mimic Chinese landscape paintings or tattoos of pirates.

Pattern

Traditional Style

Laoganma Fashion Clothing Style

The famous fashion retailer Opening Ceremony partnered with Tmall for a China Day pop-up store. From Summer Palace, Shanghai VIVE, Yunnan Baiyao to Onecup, the time-honored Chinese brands shone out in New York.

Dragons

Chinese Drogan Style for Coat

Chinese dragons and corsairs are decorated on garments in the form of treasure map. Dragons are dancing, colorful and brilliant.