The Silhouette Trend for Men’s Classics Coats

men's coat

The mid-length coat is an indispensable and key item for A/W. For A/W 20/21, in addition to the double-breasted design, three buttons, small square collar and hood, more delicate details such as contrasting splicing, necklines, checks and labelling renew the mid-length silhouette.

fashion men's coat

The double-breasted silhouette is classic, providing extra warmth and protection. A range of checked materials are used. The neckline and sleeve tabs are particularly important.

The Double-Breasted Mid-Length Coat -- Checked Materials

The double-breasted mid-length plain wools coat is classic. For A/W 20/21, labelling and panelling are key. Different materials, colors and labelling add a fashionable and leisure feel.

The Double-Breasted Mid-Length Coat -- Plain Wools

The three-button mid-length coat is wearable for business leisure and smart leisure. Contrasting panelling and the new necklines offer a bold and fashionable twist. Louis Vuitton’s peak lapel is amplified with a contrasting color to add newness.

The Three-Button Mid-Length Coat -- Bold Contrast Colors

The hooded buttoned mid-length coat is a key silhouetting show youthfulness. Currently, more details and materials are used. Burberry uses fleece to renew coats.

The Hooded Buttoned Mid-Length Coat
The Hooded Buttoned Mid-Length Coat

The coat with a small square collar is classic as well. Innovative details at the closure, neckline and cuff to add newness. Lettered labels, print and contrasting panelling add visual glamour.

The Small Square Collar -- Diverse Details

Comprehensive Analysis of Street Snaps in Fashion Weeks

street style

In this season’s menswear fashion weeks and pitti uomo menswear, oversized silhouettes, sneakers, panelling, functional gilets and waist bags showed a popular street style, making a strong contrast with gentleman sets and leather shoes. Tailoring items and fashion apparel went hand in hand. Printed and tie-dyed shirts stood out.

fashion men's street style

Nearly 30 Asian male celebrities showed up in Berluti’s show. Their outfits can be referred to for inspiration. Wu Yifan’s outfit is pink and dreamy, while suits worn by Peng Yuyan and Lee MinHo are appealing. The printed shirts and high-neck sweater are practical and handsome. The geo suit worn by Wang Ziyi feels powerful.

Celebrities' Outfits

Tees, sweatshirts in a cool street style are renewing. The oversized silhouette, shorts, cargo pants and exaggerated accessories are mixed to make a statement. The base layer is popular among men and women.

statement style

Plain or tonal colors are key. Simple geo patterns or stripes are styled with plain pants. The style on the whole is harmonious.

Daily Simplicity

Vertical stripes with a low level of color contrast are put on leisure suits. White, beige and cream stand out, and light blue is refreshing. Linen blends are suitable for summer. The Hawaiian shirt is styled with the suit, adding a smart feel.

gently fashion style

Cargo shirts, jackets, pants, boots and denim are nostalgic. The mix-and-match style is dominant. The shirt collar and street items show the mix of street and classic elements.

Vintage Military Items

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Spring Summer 2019 Brand Elie Saab Trend Analysis of Formal Dress Catwalks in Paris Couture Week


Elie Saab uses high split and adds decorations on waist. High split exposes legs, which is elegant and sexy.

High Split formal dresses

Three-dimensional decorations improve touches. Sequins, beads and gold and silver threads are shiny. Elie Saab combines 3D decorations and fabrics to add depth.

Three-Dimensional Decorations fashion formal dresses

Ruffles are very common on formal dresses. Elie Saab applies ruffles on shoulders, chest and hem.

ruffles fashion formal dresses

Elie Saab’s sequin dresses are very impressive. Under light, sequins look dazzling and attractive.

Sequin Fabrics fashion formal dresses

Sequin Fabrics formal dresses of brand Elie Saab

The combination of sequins and yarns in different ways is dreamy and romantic.

sequins fashion formal dresses

The adding of sequins to suits is creative and unconventional.

Sequins and suits fashion formal dresses

Refreshing blue green, elegant champagne and dreamy pastel orange are in harmony.

Harmonious Colors fashion formal dresses


Autumn Winter 19/20 Fashion Trend Analysis of Catwalks of Popular Patterns Women’s Leather & Fur

Fur and Leather

In A/W 19/20 fur styles, leopard prints and snake skin prints are still prevalent. The application of floral elements drops obviously. Checks, checker and diamond shapes start to go popular. Brand logos and stylish letters are also used a lot. Besides, stripes and geometric patterns are very noticeable. Pets and floral patterns enrich items.

fashion fur style

Nowadays, the young start to become main consumers of luxury goods. Lively logos are renewing. Logos are more and more important today.

renew logo fashion trend style fur

Graffiti and bold colors are combined to show a casual and rebellious attitude.

Street Fashion Letters fashion trend style fur

Color blocks on checker are appealing. Lively color blocks infuse items with a simple and fashion style.

Checker fashion trend style fur

Simple and complicated checks are both distinctive. Saga Fur uses the modern style. Blue lines and silver squares are futuristic. Alena Akhmadullina and Baum Und Pferdgarten utilized large checks to interpret elegance and romance.

Evolvement of Checks fashion trend style

Diamond shapes are renewing. Splicing, hollowing out, inserting and dyeing together enrich lines.

Diamond Shapes fashion trend style

“Geometry” is very common for sports and street fashion designing. Splicing, hollowing out, inserting and dyeing together enrich lines.

Geomercy fashion trend style fur

Vibrant stripes make fur garments young, playful and sporty. Asymmetrical and disorderly stripes are modern and lively.

Vibrant Stripes fashion trend style

Cute animals are charming. The usage of animal prints are natural and appealing.

animal fashion style fur

Flowers and twigs can form a romantic atmosphere. Shrimps uses simple silhouette-like flowers onto garments.

fashion trend style fur

Floral World Pattern Theme

Classic leopard prints are spliced and deconstructed. The shape and color are renewed. Wilderness and aesthetic are integrated.

jungle animal fsahion trend style

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Comprehensive Analysis of 19/20 Men’s Autumn Winter Shanghai Catwalks

Fashion Week of Shanghai

The theme of A/W 2019 Shanghai Fashion Week is “Review”, which calls for looking at your inner selves and encourages to go back to nature. Celebrity-established brands like SOLO CELEB. &HTDG and DEBRAND are highlighted.

Shanghai Fashion Week

RICO LEE uses lots of technical fabrics for the space theme. Functional designs and technical fabrics are key.

Fashion Week Theme

Free vintage styles pay an ode to classics and present street culture.

Free vintage styles

Bold neon green prevails from S/S 19 to A/W 19. We can see neon green will be more attractive in this season.

New Neon Green

Rich red is reminiscent of festivals. In this season, designers apply red into street styles like hoodies, sports pants and all-over print shorts.

Blazing Red

Bright orange in sportif pieces is always popular. It is bold and very noticeable. Tones of white and black are used as well.

Warning Orange

Technical blue feels energetic, and it is favored by the Millennials.

Technical Blue

Multiple saturated colors are used boldly. Navy blue and neon tones are combined together to create vintage and fashion street styles.

Color Blocking.jpg

Elastic drawstrings, snap buttons, multiple pockets and straps are seen during the fashion week.

Utility Function

Sustainability is the principle. Rico Lee cooperated with 3M to develop sustainable materials, which are more protective. Silver is also highlighted.

Futuristic Shine

Large silhouette is dominant for long-line puffer coats. Tones of white and grey are dominant. Military green is matched with white and orange to add vitality.

Long-Line Puffer Coats.jpg

Innovative fabrics are used on slip-on sports suits. Mishka combines denim and checked fabrics with brights in some details. JOYRICH designs cotton-padded sports suits, which are warm and stylish.

Sport Suits



2019 S/S Milan Fashion Week Shows Simple Deconstruction and Classic Details

This report analyzes brands of Milan Fashion Week featuring simple and deconstructed design. Giada, Jil Sander and Max Mara are key labels. Details, silhouettes, accessories and colorways are all mentioned below.

2019 Milan Fashion Week Styles

Pure White

All-over white is an important colorway in S/S 2019, seen at Jil Sander, Rejina Pyo and Victoria Beckham. Mixed materials are key, cottons, silks or knits combine together. Gauze and opaque layers feel fresh. Jil Sander uses white to create sporty, girly or feminine garments.

JilSander style white dress

Draped Look

Soft deconstructed details create draped effects to characterize simple silhouettes. Overcoats, jackets and dresses all employ this design to add newness.

Giada style coat

Deconstructed Detail with Accessory

Metallic buckles result in different looks. Deconstructed details are well-considered, contributing to neat, office-appropriate garments.

Giada jacket coat

Double Breasted

This season, blazers continue their success on catwalks, among which double-breasted looks increase by 69%. Max Mara is a good example. It applies double-breasted design to coats, blazers, jackets and dresses, delivering an elegant style.

Cropped Trousers

Generation Z favors bold looks, therefore, bike shorts and Bermuda shorts grow by 16%.  Max Mara is particularly prominent. Sharp overcoats or jackets pair with cool shorts, bringing a sport touch.

Soft & Slender

Jil Sander emphasizes female power in this season. Slinky knitted dresses, slouch H-line sweaters and shirts team with trousers to flatter slim body shapes, reflecting a soft yet sharp quality of women.

Jil Sander black dress