The mid-length coat is an indispensable and key item for A/W. For A/W 20/21, in addition to the double-breasted design, three buttons, small square collar and hood, more delicate details such as contrasting splicing, necklines, checks and labelling renew the mid-length silhouette.
The double-breasted silhouette is classic, providing extra warmth and protection. A range of checked materials are used. The neckline and sleeve tabs are particularly important.
The double-breasted mid-length plain wools coat is classic. For A/W 20/21, labelling and panelling are key. Different materials, colors and labelling add a fashionable and leisure feel.
The three-button mid-length coat is wearable for business leisure and smart leisure. Contrasting panelling and the new necklines offer a bold and fashionable twist. Louis Vuitton’s peak lapel is amplified with a contrasting color to add newness.
The hooded buttoned mid-length coat is a key silhouetting show youthfulness. Currently, more details and materials are used. Burberry uses fleece to renew coats.
The Hooded Buttoned Mid-Length Coat
The coat with a small square collar is classic as well. Innovative details at the closure, neckline and cuff to add newness. Lettered labels, print and contrasting panelling add visual glamour.
In this season’s menswear fashion weeks and pitti uomo menswear, oversized silhouettes, sneakers, panelling, functional gilets and waist bags showed a popular street style, making a strong contrast with gentleman sets and leather shoes. Tailoring items and fashion apparel went hand in hand. Printed and tie-dyed shirts stood out.
Nearly 30 Asian male celebrities showed up in Berluti’s show. Their outfits can be referred to for inspiration. Wu Yifan’s outfit is pink and dreamy, while suits worn by Peng Yuyan and Lee MinHo are appealing. The printed shirts and high-neck sweater are practical and handsome. The geo suit worn by Wang Ziyi feels powerful.
Tees, sweatshirts in a cool street style are renewing. The oversized silhouette, shorts, cargo pants and exaggerated accessories are mixed to make a statement. The base layer is popular among men and women.
Plain or tonal colors are key. Simple geo patterns or stripes are styled with plain pants. The style on the whole is harmonious.
Vertical stripes with a low level of color contrast are put on leisure suits. White, beige and cream stand out, and light blue is refreshing. Linen blends are suitable for summer. The Hawaiian shirt is styled with the suit, adding a smart feel.
Cargo shirts, jackets, pants, boots and denim are nostalgic. The mix-and-match style is dominant. The shirt collar and street items show the mix of street and classic elements.
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Elie Saab uses high split and adds decorations on waist. High split exposes legs, which is elegant and sexy.
Three-dimensional decorations improve touches. Sequins, beads and gold and silver threads are shiny. Elie Saab combines 3D decorations and fabrics to add depth.
Ruffles are very common on formal dresses. Elie Saab applies ruffles on shoulders, chest and hem.
Elie Saab’s sequin dresses are very impressive. Under light, sequins look dazzling and attractive.
Sequin Fabrics formal dresses of brand Elie Saab
The combination of sequins and yarns in different ways is dreamy and romantic.
The adding of sequins to suits is creative and unconventional.
Refreshing blue green, elegant champagne and dreamy pastel orange are in harmony.
In A/W 19/20 fur styles, leopard prints and snake skin prints are still prevalent. The application of floral elements drops obviously. Checks, checker and diamond shapes start to go popular. Brand logos and stylish letters are also used a lot. Besides, stripes and geometric patterns are very noticeable. Pets and floral patterns enrich items.
Nowadays, the young start to become main consumers of luxury goods. Lively logos are renewing. Logos are more and more important today.
Graffiti and bold colors are combined to show a casual and rebellious attitude.
Color blocks on checker are appealing. Lively color blocks infuse items with a simple and fashion style.
Simple and complicated checks are both distinctive. Saga Fur uses the modern style. Blue lines and silver squares are futuristic. Alena Akhmadullina and Baum Und Pferdgarten utilized large checks to interpret elegance and romance.
Diamond shapes are renewing. Splicing, hollowing out, inserting and dyeing together enrich lines.
“Geometry” is very common for sports and street fashion designing. Splicing, hollowing out, inserting and dyeing together enrich lines.
Vibrant stripes make fur garments young, playful and sporty. Asymmetrical and disorderly stripes are modern and lively.
Cute animals are charming. The usage of animal prints are natural and appealing.
Flowers and twigs can form a romantic atmosphere. Shrimps uses simple silhouette-like flowers onto garments.
Floral World Pattern Theme
Classic leopard prints are spliced and deconstructed. The shape and color are renewed. Wilderness and aesthetic are integrated.
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The theme of A/W 2019 Shanghai Fashion Week is “Review”, which calls for looking at your inner selves and encourages to go back to nature. Celebrity-established brands like SOLO CELEB. &HTDG and DEBRAND are highlighted.
RICO LEE uses lots of technical fabrics for the space theme. Functional designs and technical fabrics are key.
Free vintage styles pay an ode to classics and present street culture.
Bold neon green prevails from S/S 19 to A/W 19. We can see neon green will be more attractive in this season.
Rich red is reminiscent of festivals. In this season, designers apply red into street styles like hoodies, sports pants and all-over print shorts.
Bright orange in sportif pieces is always popular. It is bold and very noticeable. Tones of white and black are used as well.
Technical blue feels energetic, and it is favored by the Millennials.
Multiple saturated colors are used boldly. Navy blue and neon tones are combined together to create vintage and fashion street styles.
Elastic drawstrings, snap buttons, multiple pockets and straps are seen during the fashion week.
Sustainability is the principle. Rico Lee cooperated with 3M to develop sustainable materials, which are more protective. Silver is also highlighted.
Large silhouette is dominant for long-line puffer coats. Tones of white and grey are dominant. Military green is matched with white and orange to add vitality.
Innovative fabrics are used on slip-on sports suits. Mishka combines denim and checked fabrics with brights in some details. JOYRICH designs cotton-padded sports suits, which are warm and stylish.
This report analyzes brands of Milan Fashion Week featuring simple and deconstructed design. Giada, Jil Sander and Max Mara are key labels. Details, silhouettes, accessories and colorways are all mentioned below.
All-over white is an important colorway in S/S 2019, seen at Jil Sander, Rejina Pyo and Victoria Beckham. Mixed materials are key, cottons, silks or knits combine together. Gauze and opaque layers feel fresh. Jil Sander uses white to create sporty, girly or feminine garments.
Soft deconstructed details create draped effects to characterize simple silhouettes. Overcoats, jackets and dresses all employ this design to add newness.
Deconstructed Detail with Accessory
Metallic buckles result in different looks. Deconstructed details are well-considered, contributing to neat, office-appropriate garments.
This season, blazers continue their success on catwalks, among which double-breasted looks increase by 69%. Max Mara is a good example. It applies double-breasted design to coats, blazers, jackets and dresses, delivering an elegant style.
Generation Z favors bold looks, therefore, bike shorts and Bermuda shorts grow by 16%. Max Mara is particularly prominent. Sharp overcoats or jackets pair with cool shorts, bringing a sport touch.
Soft & Slender
Jil Sander emphasizes female power in this season. Slinky knitted dresses, slouch H-line sweaters and shirts team with trousers to flatter slim body shapes, reflecting a soft yet sharp quality of women.