Fast fashion enters into the slow crossover period

fast fashion clothing

Breaking, renunciation, and separation seem to have once again been integrated into part of today’s life. After experiencing various turbulent situations, facing the still unstable future, people are constantly making choices to clarify the most precious and important things to them.

“The complex to the simple” in fashion industry is a response to this consumer behavior trends. Among them, cheap fast fashion brands in particular should be aware of the changes, otherwise, they are very likely to become the first batch of stragglers and be eliminated out of the market. Uniqlo and H&M are the first brands to take action.

After nearly a decade, minimalist fashion designer Jil Sander once again cooperates with Uniqlo to launch the +J series in this fall. It is revealed by the Officials that this cooperation will continue the low-key and simple style, and focus on high-end uniform design. In 2009, the two reached their first cooperation, and then ended the cooperation in 2011. In the FW 2014 and SS 2015, Uniqlo re-enacted the classic items in the +J series, which receive a positive response from the market.

During its selection on new partners, H&M also made a similar choice. Its collaboration series with Italian fashion brand Giuliva Heritage will be officially launched on September 3rd. The latter was founded by Margherita Cardelli and Gerardo Cavaliere in 2017. It is known for its traditional hand-cut formal wear and classic design aesthetics. As part of the H&M Conscious series, its related cooperative products will be manufactured with recyclable materials and recycled fibers.

H&M and Giuliva Heritage's collaboration series design

H&M and Giuliva Heritage’s collaboration series design

Fast fashion brands used to have been favored by young consumer groups with relatively low purchasing ability as affordable replacements to catwalks styles. These consumers often want to keep in line with the ever-changing trends at lower prices, and put the requirements for product quality in the second place. Fast-fashion brands based on this audience usually tend to team up with trendy brands or hot IPs, pursuing the HIT effect, and the frequency of product series update is also high.

Now, everything is rewritten. When people is experiencing economy depression and looking around at a loss, the “lipstick effect” is also hardly working. More people starts to pursue durable every day wear. Although price is still important, they are no longer willing to exchange low prices for the easily outdated “trend”. “In my opinion, matching items have become an important part of current fashion,” said Yumi Shin, chief buyer of department store Bergdorf Goodman, “and jackets and blazers are coming back.”

This is why Uniqlo chose to restart the cooperation with Jil Sander at this moment. A series of measures such as social distancing, working from home and employment layback have made the usual business workplaces rare and special. After increasing investment in sportswear and homewear, people don’t have much room for work clothes in the closet. They need more high-quality, classic-designed and affordable suits and uniforms.

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Uniqlo and Jil Sander’s 2011 spring and summer series are designed in collaboration

Giuliva Heritage, which was established later and is relatively less well-known, has clearly respected the traditional Italian tailoring craftsmanship from the beginning. Therefore, the two founders were first surprised when they received the invitation to cooperate with H&M. “We are the opposite of the fast fashion industry,” Cardelli told the British version of Vogue. “But in the final analysis, we are still working towards the same goal.”

The price of Giuliva Heritage’s products is not cheap, a dress is priced at 1,500 euros, and the price of a windbreaker jacket is close to 3,000 euros. However, the brand provides consumers with a “lifetime warranty” service, no matter how long it is bought, people can repair clothing in the brand’s studio in Rome. When designing the collaborative series for H&M, the couple always used recycled materials and fibers to achieve their commitment to sustainable development.

As the severe epidemic in March this year, the global economic recession approaches, the fashion industry is experiencing a minimalist recovery, and consumers are increasingly concerned about sustainable development issues. “Open the Future”-the core concept proposed by Jil Sander and Uniqlo for the first time after the financial crisis in 2008 is also applicable today.

View more fashion trend style: https://www.popfashioninfo.com/styles/

IBL YEUNG 2020 Autumn/Winter Collection Advanced Luxury Fashion Show

The fashion show is focused on two themes, “Autumn and Winter Collections” and “Leisure Fashion Collections”, which create the collision between fashion trends and sportswear and cargo trends. The show demonstrates the determination of “IBL YEUNG” to pursue diversified and unique artistic styles. At the same time, Catherine Yeung is also a very thoughtful designer. That’s why her designs look amazing. Black and white are more fashionable, with a tribute to cargo trend, blending with modern fashion and traditional British style, attracting people from different fashion fields. In addition to cargo trend, elegant blue also frequently appeared in the series. The fabrics with good hand-feeling and unique embroidery instantly attracted the attention of the audience and fully reflected the intelligibility of fashion!

catshow

As the second haute couture fashion conference of “IBL YEUNG”, it not only attracted the attention of many fashion professionals in the industry, but also invited many entertainment celebrities including Renjun Wang, Lunshuo Zhang, and Yidi Hou to help out. In the more than one-hour fashion show, in order to let audiences  deepening the experiences of design concepts and fashion elements of IBL YEUNG, hundreds of pigeons were placed in the show. Moreover, the models who are elegant and handsome were walking from the audience which fully demonstrated the true interpretation of “IBL YEUNG” that is “share with each other and express freely”.

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The founder of “IBL YEUNG” brand, Chinese American Catherine Yeung, graduated from the University of California, Los Angeles. Catherine Yeung has never forgotten the memory of living in London as a child. The bustling London contains full of atmosphere of royal luxury and elegance. Also, London is a city that has strong artistic atmosphere which endows her works a colorful and beautiful tone, while Western historical connotation and unique art Style has also become a luxurious embellishment in her design. More importantly, Catherine Yeung pays more attention to the connotation of human nature, hoping to tell everyone through her design, “how to be the truest self”, while there is nothing wrong to show the fragility of oneself . With “IBL YEUNG” clothing fabrics, whether skirts that have large area of bright and pure color or suits that blend capable and colorful contradictions, the works show a blend of modern fashion sense and traditional British style. Also the designers combine retro and modern, gorgeous and practical, and fully indicate the intelligibility of fashion!

celebrities
celebrities

The truth is that “IBL YEUNG” has always been a free brand that refuses to be defined and labeled. Also, they do not set tags or definitions for their customers. Only those customers who can truly recognize the IBL YEUNG brand philosophy and have independent views and unique talents have opportunities to enjoy the perfect service from IBL YEUNG. They can provide advanced fashionistas with aristocratic haute couture experience, and they can also provide fashionable trendy clothing for young people.

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menswear

“IBL YEUNG” believes that fashion is a responsibility that express one’s attitude and convey the art of love and beauty. Due to this fashion responsibility, ”IBL YEUNG” decided to hold the “2020 Autumn/Winter Collections Advanced Fashion Show” in Shanghai-the fashion capital of China-in order to deliver the knowledge of fashion, love and beauty.

“IBL YEUNG” believes that the Chinese market is young and dynamic. The young people here have independent thoughts and spirits, advocating freedom, paying attention to fashion, and pursuing advanced fashion art. Therefore, IBL YEUNG believes that it will be warmly welcomed in China.

womenswear
catwalk

Since entering the Chinese market last year, with its noble atmosphere and free fashion style, IBL YEUNG rapidly entered the hearts of many people with a unique style. Many celebrities have become loyal fans of “IBL YEUNG” and are welcomed by fashionistas. In just one year, “IBL YEUNG” has opened its second and third brand concept stores.

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“IBL YEUNG” hopes that every brand concept store has its unique and special artistic style. They will launch more brand concept stores in the future, hoping to build IBL YEUNG into a fashion landmark, a base for trendy people to gather and sharing art fashion and life style.

Urban Bystander of Theme Design & Development for Womenswear

Womenswear trend

We live in the familiar city, drink coffee, look out of the window and observe the people passing by. It seems that we are lonely, but we find solace here. We are obsessed with this subtle urban loneliness. We appear languid, but are determined to find ourselves. We are into the society, but still are calm urban bystanders.

womenswear theme

Trend Signals

1. GreenMonster Lab is a new multi-functional space in Beijing designed to provide relaxation moments for stressed urbanites. The designer explains that when people are tired, they can come to the space, appreciate art works, enjoy the latest exhibition, taste food and then sit down to experience a quieter and slower life. 2. Luxury brand stores are currently designed for simplicity and modesty. Two shops opened recently, The Row in London and Toteme’s first boutique in Stockholm, exemplify this trend. They allow people to experience the calmness, simplicity and imperfect perfection. 3. There is hardly any trace of trendiness in the French fashion magazine ENCES, and it always upholds simplicity and classics.

womenwear trend

They enjoy art, comfort of life and experience of products. They like reading and the feeling of papers with fingers. They do not follow the crowd and pursue elevated basic design. They often visit art areas, and spiritual value is their biggest motivation for consumption.

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View more details, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8054-col_21/

Enjoying The Life of Theme Design & Development for Women’s Underwear

Women's Underwear

Under the background of excessive consumption and environmental crisis, sustainability has become an inevitable trend. With women’s pursuit of freedom, underwear will pay more attention to the light unconstrained feeling, as well as the chic feel. Natural soft fabrics like bamboo fiber and nontoxic dyestuff satisfy consumers’ demand for comfort and health. The defect color and texture create soft and highly elastic underwear. Dyestuff is penetrated into the fabric to create different natural patterns, renewing natural floral prints and embroidery. The silhouette and color bring a nostalgic appearance for underwear. Lace is added to make details and styles popular with more consumers.

Women's Underwear

 

Natural tones and cosy warm tones are complementary to each other, fit for health and environmental protection theme. The natural style and retro color proportion express consumers’ desire for consolation. Natural tones and nostalgic colors return back.

Women's Underwear

Inspired by non-permanent materials and biodegradable biological fabrics, plant printing craft is used to create a natural texture of dried flowers. In ready-to-wear market, the dried flower is quite popular with women who pursue a natural lifestyle, so it extends to underwear. It creates a nostalgic vibe for underwear, fit for soft elastic underwear like bras or tights.

Women's Underwear

View more details, pls visit https://www.popfashioninfo.com/details/report/t_report-id_7976-col_21/

The Craft Detail Sleeves Trend for Women’s Knitwear

women's knitwear

The minimalist aesthetics always occupies a certain space in the fashion world. This season women’s knitwear emphasize the appearance change and transfer stitches to create 3D sleeves. The appropriate space is free and easy for the body. Smooth lines are in line with human curves. Subtle changes of details display the fun of simplicity.

women's knitwear

The one-piece sewing is the main expression of designs on sleeves. Buttons, long straps and contrasting overlocking create soft and natural sleeves. The simple and flowing visual effect is the direction of the new season.

Designs on Sleeves for women's knitwear

The draping sleeves have layered crinkles. Compared with disorderly gatherings in previous seasons, the draping sleeves are more regular, with tensile stitch textures to leave some space for the arm.

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For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_7972-col_128/

Looking For Youth “Da Vinci”- The Design & Development of Kidswear

The Design & Development of Kidswear

Inspiration

The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn’t talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children’s painting is like angel’s handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.

The Design & Development of Kidswear

Pattern

The understanding of color for children is simple, and they pay little attention to the rich and layered grey tones in life. In their eyes, red is just red; green is just green; blue is just blue. They never classify red into cold red and warm red, and they exaggerate the color. For example, they use pure lake blue to describe the blue ocean, and use jester red or bittersweet to express the sun. They will not color the cockscomb with green. Thus they tend to use color-blocking and original colors with high purity to brighten the picture, creating a rough, sprightly, plain and passionate style. The innocent, childish and rhythmic color is unified with its look.

kidswear pattern

Craft

Due to physiological characteristics and knowledge limitations, kids tend to draw objects out of proportion. Animals drawn by kids have big heads and big eyes. Because kids tend to pay attention to the head and eyes. When a mother leans over to hold the baby, the baby is always staring into her eyes. Kids cannot have a good command of their strength to draw the object, but they are trying to, thus some lines with unique fun are created. Printing, embroidery or the 3D dolls can be adopted to interpret these funny and lively patterns.

kidswear pattern

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_7334-col_21/

Design&Development of Nostalgic and Fashionable Socks

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Nowadays we need socks which are practical, decorative and chic. Innovative details, attractive patterns and sustainable materials update socks. As essential items, socks echo the athleisure trend of A/W 20/21 garments. The nostalgic and romantic trend in the 1970s and 1980s, street skateboarding add newness to fashion socks. Trendy patterns and bright colors appeal to the young generation. The lightweight and translucent quality and shiny details are perennial. Yarns and finishing are updated.

women's fashion

New fashion colors renew socks. bright yellow, lime green and blue sapphire smarten up fashion styling. The slight nostalgic palette works well for day-to-night styling and wider age groups. Vivacious and Chili add a retro aesthetic. Refined knits or lightweight and translucent silk stockings can all make a statement.

Theme Colors

Geo patterns are often seen on socks. The updated geometrics add a modern touch. Scottish checks, Happy Socks’s colorful puppytooth, Shrimps’s mini abstract polka dots and Burlington Socks’s contrasting colors are all novel, interpreting vintage cultures. Simple styles are livened up through new patterns.

Geo Patterns

Florals are important for socks and leggings. Digital prints enrich color combinations of complex florals. Size and density can be changed according to market trends. Miu Miu’s floral embroiery is texturally novel.

Florals

Lock socks can be worn for daily dressing. In skateboard and basketball sports, they are also popular. Fashion long socks are as functional as sporty ones, and the appearance is key. HUF got inspiration from the skateboarding culture and put wee patterns on long socks. Statement contrasting colors and tie dye show a street Americana feel.

Weeds

Simple colors and slogans are combined to deliver a humorous message.

Slogans

Shiny embellishments add appeal to fashion socks. Burlington Socks’s special large sequins are outstanding. Love in wonderland’s simple designs are for suitable for daily life. Sequins, pearls, rhinestones and metallic threads update solid knit socks.

Shiny Embellishments

Metallic threads are softer and subtler. Manish Arora’s vintage color blocks smarten up items. Metallic threads are added to the shiny pieced socks at FENDI and Happy Socks, and Antonio Marras’s tight pantyhose.

Metallic Threads

 

Gosha Rubchinshiy with Constructivism

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Constructivism in fashion design is related to Bauhaus school, Piet Mondrian and Composition in Red, Blue, and Yellow.

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Gosha Rubchinshiy collaborated with DIESEL RED TAG to release the capsule collection featuring the rebellious quality, youth sub-culture, constructivism, drama and music.

Gosha Rubchinshiy's Constructivism.jpg

The capsule collection of DIESEL RED TAG×GR-UNIFORMA includes more than 50 items. The inspiration came from the rising and developing of the Russian avant-garde art at the beginning of the 20th century. Constructivism, drama and music are involved with denim.

The Capsule Collection of DIESEL RED TAG×GR-UNIFORMA.jpg

Recently, Gosha Rubchinskiy launched new project “GR-Uniforma” with DIESEL. “Uniforms” are deconstructed to create offbeat denim items in the new collection.

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In addition to denim, you can see the elevated workwear style in GR-Uniforma.

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