Content division: Weighted sum of the number of articles/videos with keywords and related content to measure the basic volume of the keyword in Tiktok
Dissemination Division: It is obtained from the amount of article reading/video playing of the keyword and related content, and measures the amount of sound spread of the keyword in Tiktok
Search score: Weighted by the number of searches for keywords and related content, to measure the search of the keyword in Tiktok
From social media topic search data, it can be seen that modern young consumers have a sense of escape from the city and a self deprecating mentality, which has led to a focus on Zen style dressing. The core concept of their style is mainly cotton and linen fabric, presenting a casual and comfortable dressing style, expressing people’s open-minded attitude towards seeking peace in urban anxiety and work pressure.
Cotton and linen are natural fibers with good comfort and breathability, making them the preferred clothing material for major brands and consumers in spring and summer.
Cotton and linen fabrics have an irreplaceable position in spring and summer clothing due to their excellent performance as natural fibers. The development of it still revolves around the core of leisure design, investigating changes in details and upgrading quality, and integrating fashion and comfort.
Based on the analysis of relevant brands and market research, as well as from the perspectives of material, texture, and appearance, this report identifies the main development directions of cotton and linen fabrics in women’s clothing for the spring and summer of 2025. These directions include lightweight paper feel, bright silk weaving, transparent and hazy, simple original linen, textured plaid, and cotton hollow embroidery. Relevant style recommendations are also made.
Lightweight paper texture
Development background:On the basis of plain weave organization, combined with the improvement of spinning technology and process, a dry and lightweight crisp paper feeling is presented, and the natural slight wrinkle on the surface easily creates a relaxed and relaxed atmosphere.
Style and texture:Lightweight and firm, with a natural slight wrinkle
Recommended materials
- Cotton wool core yarn
- High count pure cotton and high count linen
Development & Recommendation
Development direction:The fabric is lightweight and dry, with a smooth and smooth surface, and a firm texture. It is recommended to focus on silhouettes that express a sense of air.
Style recommendation:Shirts, dresses, windbreakers, pants
For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_20316-col_127/
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