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Butterfly is a color that embodies a longing and yearning for nature in Spring/Summer 2024. This fresh and vibrant hue is full of vitality and is suitable for a variety of products such as dresses, knitwear, and shirts in the young women’s fashion brands. It has excellent expansibility and will be popular in the Spring/Summer 2024. A low-saturation green with a hint of gray shadow also provides a calming and peaceful force, making it an ideal color for young women’s fashion. When paired with bright colors and used sparingly with stripes, it creates a comfortable and cozy feeling, revealing the calm and peaceful side of young girls.
This season, Butterfly is mainly used in tops such as T-shirts, shirts, and polo shirts. The bright and vibrant Butterfly gives a visual effect of energy and vitality. It is paired with common achromatic colors and earth tones as the main colorways. Small areas of pastels or warm yellow are incorporated to add a youthful and energetic vibe to the outfit.
The use of Butterfly in patterns is mostly focused on floral and striped designs, which feature repetitive and regular shapes. Knit fabrics with heart-shaped cutouts and hand-crocheted textures effectively display the sweet visual effect of the color for young girls. At the same time, the use of fabrics with burn-out textures, seersucker, and smocking all express unique tactility.
The focus of pairing Butterfly is with warm-toned pastels. When used as the main color and paired with Afterglow, it presents a pure and gentle tone with a sense of vitality. Adding Orchid Pink lightens the visual effect without being too garish, while incorporating Downtown Brown adds more practicality to the color palette.
Practical and comfortable sweatshirt is extremely important in the Fall/Winter market. More and more consumers are seeking trans-seasonal products, and sweatshirt is the best choice. In the kidswear market, sweatshirt also plays an important role. The smart colorways create stylish pieces and casual outfits. This report will introduce you four color groups and 12 key colors to support your design development of kids’ sweatshirt in Fall/Winter 23/24.
Soft pastels refresh the visual effect of F/W sweatshirts. Comfortable terry fabrics offer warm textures. Desaturated hues are fused with loose fits to develop trans-seasonal pieces.
The clean hue of French Vanilla is bright yet not loud. This almost edible color satisfies consumers’ appetite for comfort and intimacy, and gives positive sensory experiences.
The playful pink of Peony is suitable for developing sweet girls’ sweatshirts. The combinations with childlike prints, embroideries, appliques and 3D embellishments fuse soft textures with vitality.
Grayish pastels are evolved to have mineral textures in Spring/Summer 2023 to satisfy people’s appetite for classic gentle hues. Comfy high-quality underwear/loungewear displays women’s confidence and focuses on the self-pleasing experience.
Upscale pastel is prevalent in the recent years. The grayish tones are tranquil and richly textured. Vibrant orange injects vitality into the colorway and brings sensory stimulation. Pastels are combined with smooth silk and elegant lace to exude a luxurious and gorgeous temperament.
The gray-infused hue of Evening Sand is soft and clean. The combination with delicate lace fabric is recommended the most. The delicate lace with embossed textures develops sophisticated and comfortable underwear and presents the feminine gracefulness.
The lively and soft hue of Ambrosia highlights the luxuriant vegetation in high summer. The combination with silk fuses practical details and neat silhouettes. Delicate lace and embroidery display the coexistence of minimalism and elegance.
Tender Shoots(PANTONE 14-0446TPG), a core color for S/S 2023, brings us the liveliness and vitality of early spring. This bright and refreshing green is rendered to express a relaxing and extraordinary taste of nature.
Lightweight silhouette is paired with pastoral palettes to accurately present the high-class feel of natural decoration and let us touch the poetic and wonderful field. Except for comfortable light fabrics, tonal floral patterns and romantic ruffles, the handcrafted White Smoke(PANTONE 11-1005TPG) 3D process is also remarkable, which allows the styling to be more romantic and delicate.
Pastel Tender Shoots is paired with gentle Peach Puree(PANTONE 12-1011TPG) to provide a lively visual effect of spring, which can awak-en the natural touch of sunshine and warmth. Different from the thick color tones in midsummer, the leaves are rather refreshing and healing in the springtime after rain.
Cottagecore is still popular in the post-pandemic era. People’s longing for the natural world raises the awareness of sustainable environmental protection. The pastoral freshness, surreal atmosphere and old-time retro increase the romantic vibe of Cottagecore.
Under the theme background of constructing positive psychological model, Sunlit City describes the optimism of urban people. When all the past experiences are turned to be gentle, the real power reveals in our hearts. People try to cover everything in daily life through their free and positive perceptual awareness. Practical neutral colors with charming calmness reflect the steadiness of urban elites. The slightly lustrous Metal(PANTONE 14-4503 TPG) has been evolved into a pragmatic color of Sunlit City.
Versatile neutral colors send out the timeless charm of color. The slightly lustrous Metal in the sunlight renews the appearances of summer clothing. Metal integrates artistic urban concept, clear lines and high-class texture together to upgrade the minimalism. Pure and calm colors extend the purest expression.
Silent light and shade exude the pure aesthetic. Highly practical Metal injects a trendy green tone into the palette. The combination with Cream Tan(PANTONE 13-1108 TPG) and Falcon(PANTONE 18-1304 TPG) allows us to be free from everyday problems and enlivens the calm neutral tone. A daily coziness is revealed. The comfortable casual looks subvert the rational mind of males and endows urban menswear with more delicate emotions.
Vitality is fused with the modern lightness. Ultralight material balances the refreshing Cream Tan and Falcon and extends the purest expression. The exquisite tailoring deeply interprets the flexible charm. Flowing loose silhouettes are integrated with natural colors to present a subtle sense of prettiness. Dropped-shoulder and multi-layered design are paired with oversized pocket and zipper to show the poetic practicality.
Brook Green is a key color for 2020. Fresh and elegant Brook Green highlights the original color of nature, with Lime Punch to lead the far-sighted palette. It perfectly combines future development with nature.
With the deepened unisex awareness, the fashion industry pursues neutral colors more, especially in the dynamic clothing. Brook Green, as a neutral color, can be combined with white or soft yellow to bring a tranquil feeling. The match of purple with Brook Green is more fashionable and avant-garde.
Tranquil Holly Green continues the natural feel of Brook Green and emphasizes the return of natural colors. It is in line with the people’s desire for nature and the recovery of city in S/S 2021. Thus it becomes the important representative color of S/S 2021.
Oil paintings of Marc Chagall have bright and gorgeous colors, and bring a surreal dreamlike charm. Chagall draws inspirations from the plain images in nature, and subjects are mainly about lovers, romances, and Jewish legends. Chagall integrates love into the paintings. Different colors represent different good meanings, which is blended with the rhythmic textures of oil painting. This also inspires the development of knitwear colors. In view of trend and data analysis, we select four representative colors, “the flowing blue pigment” displays the neat cutting; “Baltic” has the crystal blue-green, quite inclusive; positive and optimistic “limelight” shows a ladylike temperament; “exuberance” renews the tones of commute clothing. (The inverted body in Marc Chagall’s painting is deeply moving. The figure will turn yellow or green after praying for a long time, so Chagall’s yellow and green represent sincerity.)
Blue appears frequently in oil paintings of Chagall, and is known as Chagall Blue. Here we can see the vivid flowing blue. Chagall endows blue with a flowing sense, so the flowing blue brings vitality and calmness.
Princess blue is fit for smooth cutting, neat silhouette and details (radial gilding/ natural crinkled brought by drawstring) to show the refined sense of blue. The asymmetric A-line skirt can be paired with the neat knitwear, quite soft.