The Popular Shirts in Menswear Markets


In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.


In top 10, international big brands and street brands are key, and some Chinese brands are also included. TIME HOMME and OVERPROTECTION each have two items in top 10. Most items are leisure. Checked and striped shirts almost account for half of all items. For other items, details and patterns are key.

Top 10

Decorative and practical pockets in different sizes are applied to different places to interpret the important role of pockets. Exaggerated pockets at KAPITAL and KAPITAL add depth and create a striking impact. Different materials at MMIC and OVERPROTECTION stand out.

Pockets fashion trend style

Splicing is prominent. The same material can be used to make different patterns. Two different kinds of materials can be spliced. Harsh and Cruel and Givenchy also add micro deconstruction.

Splicing fashion trend style

Printing ornaments in different sizes add fashion subtly. Landscapes, figures and plants as well as animals are most common. TIME HOMME and Dsquared2 apply real-life photo print with clashed and diverse colors. Alexander Wang’s abstract print is colorful.

The Printed Shirt


Lettering is indispensable, versatile and inclusive. With the rising of Chinese fashion, apart from common English letters and slogans, Chinese characters stand out.

Lettering fashion style

The slim shirt is popular as well. The solid colors and details are emphasized. Pattern and placket piping add interest. Orderly arranged letters and geometric patterns on all-over patterns add fashion.

The Slim Business Shirt

Get more different fashion style shirt top trend analysis report:


The Fashion Trend Analysis of Popular Jackets in Women’s Markets


In August, avant-garde brand sees a rise, holding 23%. Smart casual style almost stays the same, holding 34%. Girly&sophisticated style sees a slight rise because of the application of tweeds.

Analytical Data

Fashion-forward brands dominate top 10. The suit neckline is the direction, and splicing is popular in top 10.

Top 10

The cropped shape is often seen on the tee, shirt and sweatshirt. This season, it is also applied to the jacket. The broad shape and leisure decorations create the comfortable look.

the jaket

Tweeds gain traction this season. The jacket with the Chanel style is elevated with splicing and piping.

Tweeds jacket Fashion Tweeds Coat for Women

The cinched cuff stands out this season. The inside quilted elastic bands or drawstrings area applied to have the warm, cosy and sporty effect.

The Cinched Cuff

Different deconstructed details create a contrast. Contrasting or clashing fabrics used for main materials or accessories make a statement.

Deconstructing and Splicing jacket



The Fashion Trend Analysis of New Aestheticism Womenswear at South Korean Market

fashion clothing in Korean market

Straight pleats make garments more delicate. The ripple-like pleats are attractive. All-over or placement pleats are applied to the hem or cuff, making a contrast with pleated fabrics.

fashion trend style

The displaced closures add interest and make a contrast. The asymmetric aesthetic brings a new look.

Displaced Closures

Tweed garments exude a romantic Chanel style which is simple, elegant, classic and luxurious.

The Chanel Style

The cropped shape is over the hip, making the body shape look slim and tall.

The Cropped Trench Coat

Extra panels on the shirt give a subtle tactile effect, updating basic and solid shirts. Placement panels at the shoulder and chest add depth and bring a youthful and artistic aesthetic.

Extra Panels

The two-layer collar is created by adding a scaled-down collar to the base collar.

The Refined Two-Layer Collar

The imperial high-bust dissecting line accentuates form and makes a statement. The bust part is key, and the dissecting line is moved upward to add glamour.

The Imperial High-Bust Dissecting Line



19/20 A/W Popular Coats Trend Analysis in Womenswear Markets

fashion coat

In May, dominant is the simple & sophisticated, followed by the neutral leisure. H-line holds 56%. Layer-style piecing is mainly applied. Volume and size are key to play with deconstruction.



In top 10, mid-length coats dominate. Wool and plush each hold half of items. H-line, loose and practical, is most popular.

fashion coat

In this season, plush is often used in a large scale and piecing. Plush coats are exaggeratedly voluminous. Mid-length pieces, suitable for daily activities, are more commercial.

Plush Coats

Super exaggerated floor-length coats create a powerful look. Checks are attractive to young consumers. Silhouettes are very versatile. Small dropped shoulders add a directional edge.

Floor-Length Coats.jpg

Self belts and waist-cinchers accentuate form and femininity. Loose hems deliver a urban feminine sentiment.

Waisted Shapes coat.jpg

Mid- and High-necks make a comeback. Leather buckle loops add a warm and directional edge. New necks are experimental and interesting.

High Neck coat.jpg

INÈS LUO, a designer brand, was founded in 2014. Founder INÈS LUO graduated from ESMOD in Paris. INÈS LUO celebrates simple yet impressive lifestyles which are presented in her designs.