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POP released the S/S 2021 color trend report in February, 2020. And according to the market researches this time, the color prediction is perfectly accurate. Spring colors are inspired by the awakening of Romantic Times. Shell Pink is prominent, pairing with the tonal Sweet Pea Pink and complement of Pure White for a spring story, Brownie keeps balance, accentuated with Fairy Blue for a girly palette.
POP released the S/S 2021 color trend report in February, 2020. And according to the market researches this time, the color prediction is perfectly accurate. Mid-summer colors are influenced by modern architecture. Elegant Beige dominates, warm yet alienated. Pulp White feels simple, mixing with warm black for a sharp quality.
POP released the S/S 2021 color trend report in February, 2020. And according to the market researches this time, the color prediction is perfectly accurate. With the popularity of digital games and E-sports, impressive Time Blue on screens has great appeal. Digital Multicolor and Flame Red enliven the palette, reinforcing sport aesthetic of virtual futurism.
POP released the S/S 2021 color trend report in February, 2020. And according to the market researches this time, the color prediction is perfectly accurate. The unrealized space punk pf retro futurism develops technical sports for spring, featuring Digital Multicolor, balanced by Atom Green and Digital Purple. The result in the multi-dimensional space of “sport, music, time and universe”, while Mass-energy Black highlights the nostalgic technical edge of futurist surreal aesthetics.
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.
In the market, the young lady style increases to the largest proportion of 36%, followed by the simple & sophisticated style of 32%. Street fashion brands (22%) and mimicking big brands (10%) still occupy a place. Items with retro court elements take up 50% of the young lady style, reflecting the retro court elements will return and prevail.
The emerging style in Guangzhou markets is decorated by western retro court elements, like lace, pearl, ruffles and the cape collar, quite exaggerated. (This style also appears in many big brands in S/S 2020, and is easy to prevail.)
Pearl is often used to create retro and luxurious female items. Pearls are arranged in a row, or a pattern, or as a decoration on the edge.
The data in this report are from the TOP 100 list ranked according to downloading times from September to October. The sophisticated lady style and young lady style are still major styles. The proportion of jackets of avantgarde brands increase. The leisure style declines. A-line becomes the most used silhouette. Splicing is the key design in jackets.
In the TOP 10 list (From the left to right is 1-5, and 6-10.), jackets are mainly in the sophisticated lady style and young lady style. Avantgarde brands take a comparatively large proportion. Splicing and placement deconstruction show the jacket pays more attention to details.
Tweed jackets with delicate pearl buttons which have raw edges or hemmed edges to be decorative bring a noble and elegant feeling.
Jackets with splicing are mainly street fashion brands. H-line or A-line silhouette is deconstructed or color-blocked spliced. Colors with a strong contrast highlight the visual expressiveness.
Classic suit jackets are cropped. Delicate pockets and outer wind-proof structure add a capable and experienced sense to the wearer. Compared with conventional styles, the cropped suit jacket could optimize the proportion visually.
Stand-up collar appears again in the TOP 100 list. The creative structure decoration in the neck and the exquisite deconstruction catch people’s eyes on the neck, and emphasize the delicate sense.
In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.
In top 10, international big brands and street brands are key, and some Chinese brands are also included. TIME HOMME and OVERPROTECTION each have two items in top 10. Most items are leisure. Checked and striped shirts almost account for half of all items. For other items, details and patterns are key.
Decorative and practical pockets in different sizes are applied to different places to interpret the important role of pockets. Exaggerated pockets at KAPITAL and KAPITAL add depth and create a striking impact. Different materials at MMIC and OVERPROTECTION stand out.
Splicing is prominent. The same material can be used to make different patterns. Two different kinds of materials can be spliced. Harsh and Cruel and Givenchy also add micro deconstruction.
Printing ornaments in different sizes add fashion subtly. Landscapes, figures and plants as well as animals are most common. TIME HOMME and Dsquared2 apply real-life photo print with clashed and diverse colors. Alexander Wang’s abstract print is colorful.
Lettering is indispensable, versatile and inclusive. With the rising of Chinese fashion, apart from common English letters and slogans, Chinese characters stand out.
The slim shirt is popular as well. The solid colors and details are emphasized. Pattern and placket piping add interest. Orderly arranged letters and geometric patterns on all-over patterns add fashion.
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