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The Comprehensive Analysis of Benchmark Brands for Women’s Elegant Sentiment Knitwear

Elegance is a life attitude. In women’s knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China’s imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.

For A/W 19, Elegant Prosper took cues from the Forbidden City to combine oriental and western elements. Dragons and clouds are put on silky materials panelled with solid knits to add a contrasting and luxurious edge. PSALTER uses horizontal and vertical cable textures to enhance the feminine vibe.

For A/W 2019, PSALTER took cues from reading and travelling to explore the inside and outside worlds for modern women. Baroque print, puppytooth and metallic accessories enhance the poetic preppy style. Elegant Prosper interprets the special and charismatic quality via chevrons in similar colors, and the stretching effect accentuates form.

Elegant Prosper, JUZUI and PSALTER use elegant solid color and cuts to accentuate feminine form. Refined fine gauge creates layered textures. The gentle and soft layout shows a “trickling” effect.

Delicate and utility aesthetics are key for modern women. Tight or loose shapes show a casual aesthetic. Contrasting stitches at the neck and cuff, the outline and lines made of dots add interest to the minimalist style.

White, grey and camel create an elegant feel for lady brands. Elegant Prosper and PSALTER opt for nude pastels for A/W to add soft and elegant glamour. The smooth and even knits are combined with lightweight sheers and soft lace to show elegance and romance.

For A/W 2019, pointelle is smaller and denser. In addition to PSALTER’s carving-like textures, Elegant Prosper and JUZUI use stitches to show the fresh and airy quality. With simple solid color, softness and power is mixed to show modern elegance.

The classic Chanel style is elegant and soft. PSALTER uses lightweight yarns and delicate stitches to show fashion and simplicity.

The theme of PSALTER’s A/W 19 collection is reading and travelling. Ideas, experiences and beauties are incorporated into garments.

Neat cuts, contrasting trims, pearls and image buttons add interest. The solid, asymmetric or one-piece necks show confidence in modern women.

Wait for Blooms of Brand Malva Florea

Malva Florea is a Ukrainian brand founded by Malva Florea in 2007. This season’s collection was inspired by fragile and beautiful plants and flowers. Light tones and snow tree-like plants are applied to apparel in spring and summer. Delicate stitches, floral pleats and leaf pleats show a natural and cosy feel. Natural cotton is mainly used. Sustainable soft tones key.

Light tones, inspired by natural plants, are key in this season. Curable, sustainable and refreshing moods play an important role. Cool dresses, resort dresses with light stripes and pullover take the lead.

Pleats are combined with flowers, and they are applied to hems and the middle of sleeves. Ruffles can add depth.

Asymmetrical two-side pleats applied to the chest and waist show a natural feel. Trench coats and suits are recommended.

Florals are dominant in this season’s printed dresses. Light greens are key tones. Neat stitches underline a natural and comfortable aesthetic.

Fine stripes and light colors are dominant. Slightly deconstructed shirts, strap dresses and trench coats take the lead. Layered hems and sleeves are underlined. Cotton feels natural and cosy.

Straps are more applied to tops and dresses. Pleat embellishments and voluminous details on sleeves add a girly feel.

Fashion Trend Analysis of Women’s Top Designer Brands

According to this season’s statistics, the leisure luxe still hold the majority, followed by stylish and deconstructed styles holding 20%. With the diversification of fashion and updating of brands, age and style are not problems any more. The leisure luxe is dominant in womenwear markets. More leisure brands has emerged and become more popular.

Top List

TOP1: INXX
INXX is a avant-garde fashion brand in Hong Kong. It aims to explore our positions and brings about unlimited possibilities. The theme of its S/S 2019 collection is Master Paramita. The inspiration of the topology comes from Horizon Nouvel. The patterns, symbols and slogans on the cover of Horizon Nouvel’s first issue were gathered from every corner of houses and apartments. The symbols are a guide and a kind of protection of rules, while slogans emphasize ideals.

TOP2: OFF-WHITE
OFF-WHITE is an American street fashion brand containing elevated fashion. It was founded by Virgil Abloh in 2012. The name of its S/S 2019 collection is track and field. The tight vest, shorts, base pants, jumpsuit and Nike’s famous Volt neon green work best with the theme. Virgil Abloh doesn’t neglect the qualities of womenswear. He keeps uniquely cut dresses, suits and shirts.

TOP3: Ameri Vintage
Ameri Vintage was established by a Japanese designer. Delicacy, utility and durability are key for Ameri Vintage. The European and American feel in Japanese styles plays a dominant role. Refined pleats elevate styles.

TOP4: SELF PORTRAIT
Self-Portrait was established by Han Chong in 2013. Although at that time he was young, his special designs, romance and affordable prices attract lots of celebrities and fashionistas. The S/S 2019 collection is full of flowers. Tiered sequin petals, azalea leaves and flowers, moonlight and trees are all presented.

TOP5: NOIR
Noir is a South Korean brand. It is famous for its warm loungewear style and fashion leisure qualities. Dominant linen&cotton and knits offer a tranquil girly feel through layering and piecing.

TOP6: KYE
KYE is a new fashion brand established by South Korean designer Kathleen Kye. It is famous for its colorful graffiti and includes menwear and womenswear. The design principle “I’m going to my happy place” aims to tell us to find those places we truly like. In this season, more lightweight materials and brighter and quieter colors are used.

TOP7: Pameo Pose
The vintage style is the core of PAMEO POSE, a Japanese girly brand. Some grown-up influences and styles adopted. Its designer PELI（ペリ) is good at designing romantic and logical garments. Every season has its own special design principles. The adding of Chinese chi-pao details is practical.

TOP8: MARIE ELIE
As a romantic brand, Marie Elie was established in Paris, France. Real silk, jacquard, wool and fur are used, along with sophisticated artisan techniques, to bring an elegant and delicate feel. The retro court neck, rococo lace and refreshing florals are used in this season.