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German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.
Lace underwear dress can better underline women’s lines and charm under the Purism frame. The more frequent design lines present a more free attitude, which is modern yet formal.
Large-scale black & white butterfly silhouette is added into soft and smooth silk fabric, romantic, fantastic and charming. Lucie and Luke Meier still pay attention to the structure and linear silhouette to build new neck details.
Inspiration drawn from the twisted fantasy and dark gothic romance. The transparent lace with soft mesh can create a rich 3D feeling through additional romantic ruffles and overlapped hem. The thinner waist can better accentuate the elegant romance of dress.
Gothic romantic dress builds a charming body curve. And the waist string raises the waist line, lengthens the visual proportion and underlines the wasited effect. The original printed and embroidered fabric are applied to create RICK RHE’s unique clothes. And the flexible and elegant flying sleeves with natural flower patterns inject more highlights into the item.
Lace fabric is the main trend of S/S 2021 dresses. The delicate watersoluable lace has soft gloss and elegant patterns. The stringy selvedge and ruffle details underline the exquisite tonality.
Stylish puff sleeves still appear in this season. The stiff tweed fabric and exquisite jacquard tassels present both power and grace through different textures and colors.
Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer’s childhood and the family life during pandemic. Silvia says, “Time spent with family – descendants who raised together in Rome – prompts quiet introspection in a window or garden to watch the world go by.” Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women’s haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It’s said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.
Whites are warm and peaceful, revealing this series longs for natural tones during self-healing in home life. The puffa jacket emphasizes the warm tactility of white.
Blues are pure visually. They are positive and healing, more appealing in this environment. This season blues are gentle and elegant.
This season formal wear is blended with leisure and ease. Bright red is passionate, bright and dynamic. It is estimated to be a key color for modern elegant clothes.
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
1. Zara selects Mica Arganaraz for its A/W advertising campaign. 2. The collaboration collection of H&M and Giuliva Heritage is on sale on 3 September. Its minimalist style resembles Jil Sander. 3. H&M joins hands with Justin Bieber for a street collection. 4. H&M teams up with Lebanese designer Sandra Mansour for a co-branded series. Liu Wen leads the summer styling.
Dresses, trousers and tops hold the highest percentage. Outerwear shows an obvious growth, followed by skirts and vests. Cartoon images, daily casual items and blazers dominate. As for silhouettes, casual loose shapes are main. Wide-shoulder design is employed. Vests and other tops also increase.
Giuliva Heritage is founded in 2017 by a couple, Gerardo Cavaliere and Margherita Cardelli. Margherita always borrows clothes from her husband’s wardrobe, and later they reinterprets womenswear with menswear outlines. The brand is famous for its neutral and modern lines, as well as nonchalant yet tasteful items.
The rapid momentum of the licensing market has swept across all walks of life, and cross-border co-branding in the fashion industry has become a trend. IP now become a powerful force for brands to connect with young consumer groups.
Strong IP x fashion
Support brands to quickly attract attentions and enhance its product power
Kappa x “Crayon Shin-chan” joint series of shoes: On the 30th anniversary of Crayon Shin-chan’s “debut”, the joint shoes with Kappa are launched.
– When the national tide is on its way. Chinese style takes over
Li Ning and the official cross-border authorized agency of Dunhuang Museum-fresh and living things, explore the Silk Road together in the desert show.
– From fashion to high end luxury
Gucci Disney series
Light luxury brand GUCCI teamed up with Disney’s classic cartoon character Mickey Mouse and bring us a New Year collaboration series. We can see the Mickey Mouse image is on every single product. From clothing and bags to watches and accessories, this series is extremely rich.
UNIQLO X DISNEYX AMBUSH Tripartite crossover
The Disney Minnie-themed UT series launched by Uniqlo and AMBUSH is officially on sale. Within one day, six joint UT models have sold more than 10,000 pieces in Tmall stores.
Do you still remember the classic hit Uniqlo x KAWS series in last year? It was sold out in 3 seconds, driving the search volume of Uniqlo brand on Tmall to increase by 37 times, Weibo topic hastag views reached 470 million. Uniqlo parent company bucked the stock market and rose up to 4.58% as of the closing time on June 5.
According to the “2020 Global Licensing Market Report” published by the International Licensing International Association in New York, USA, the global retail sales of licensed goods increased to 292.8 billion US dollars in 2019. Fashion authorization ranks third with 33.8 billion U.S. dollars (11.5%).
The pace of summer is getting faster and faster. In the twinkling of an eye, it is the end of August. Your wardrobe should be updated! How many brands of clothes do you always buy? Before summer sales is over, it’s time to try something new!
The following six niche fashion brands can not only let you catch the tail of summer, but also start with your favorite items at the most lovely price, so that this summer has a perfect end and embraces the coming autumn.
01 All Saints
British nostalgia and low-key punk Romanticism
When we talk about All Saints, people who are fascinated about leather jacket might know that this brand is called “sewing machine”.Because of the mottled and decadent industrial design style in the store, the sewing machine has become the most prominent identification for the brand.
The first time I knew all saints was in Hong Kong. There were a lot of sewing machine decorations in the shop and on the large screen outside. Later, I went to the UK to study and had a deeper understanding of all saints. Although this new fashion brand from London is called the cheap Vivienne Westwood by many avant-garde fashion lovers, I think there is a clear difference between the two brands.
All saints was founded in October 1994 by Stuart Trevor, a British menswear designer, and his wife, Kait Bolongaro who is an entrepreneur. The brand name was originally intended to be named “the saint” under the nickname “ST”.
In the summer before the establishment of the brand, they attended a Carnival Party on All Saints Road in Nottinghill, London. Inspired by the environment, they decided to name the brand “All Saints”.
Music and art have always been the core of All saints. From the promotion of image films to the opening of stores, brands will cooperate with different musicians and artists. All saints holds LA Sessions from time to time in the studio in Los Angeles. The Sessions music project has cooperated with different musicians, and has also found graffiti artists to complete their works on classic leather clothes. The brand has developed in the spirit of East London, where music, creativity and art are flourishing.
In fact, the cultural axis design method can be attributed to the successor creative director Wil Beedle. Compared with the creative director of general fashion brands, he has a profound background in fashion courses. In fact, Wil Beedle graduated from Cambridge literature department and went to Paris to study visual art and painting after graduation. That’s why you won’t see too complicated design in the design, but you can definitely see the story of brand’s research on music, art and other cultures in details.
Back to the brand design itself, exquisite printing and grinding and other hand-made processing make All saints’ clothing with a decadence rock style, but also full of nostalgic and low-key romanticism. It seems to recall the gentry feelings of Great Britain and pay homage to the modern punk rock art.
Besides, leather clothes, the most important part of All saints, are not only the changes in the leather, but also make the upper body more attractive. From the classic neutral Balfern without waist down to the short version of Papin and other styles, they reflect the diversified version and different waist design, so that they can conform to different body shapes.
Also brilliant are accessories and bags, excellent old-fashioned effect and bohemian style, the brand’s unique energy burst out.
Its style is relatively stable, so the basic style is a must-have item. It is suggested that leather coat is really worth starting with, followed by skirt and accessories bag. Secretly, the discount of summer sales is as low as 40% now. Don’t hesitate to start your favorite item!
Exquisite elegance from England
Compared with All Saints, Whistles,which is a British brand,will be more bright and should have been promoted to the heart of many people. At the closing ceremony of the 2012 Olympic Games, Kate wore whistles skirt, which made her famous.
Founded in London in 1976 by Lucille and Richard Lewin, whistles is now part of oasis, a British clothing brand. After Jane Shepherdson, a former Topshop director, was appointed CEO in 2008, she changed the style of history to make the outline more concise and the color more exquisite.
The design is distinctive and characteristic, not to say much chic, but elegant and tasteful. It pays special attention to the details of hand embroidery and nail beads, which is exquisite and exquisite, and is committed to creating effortless fashion. When it comes to the most utilized clothes in the wardrobe, they must belong to this brand.
Simple and exquisite casual wear, suits with various silhouettes, and skilfully tailored skirts, each type exudes a charming temperament, which can be satisfied in this brand, whether in the street, in the restaurant, in the activities or in Po meizhao.
Whistles is also experimenting with the design of wedding dresses and bridesmaid gowns. The price is very simple and elegant, which is suitable for tall and slim girls.
In terms of accessories, I don’t really recommend it. The overall design is relatively ordinary, and there is no particularly eye-catching performance, but the clothing is still very good. We should seize the opportunity of discount now
03 Marc Le Bihan
Cool and low-key French dark pioneer
Maybe someone will see a question mark in their brain when they see the brand name, but believe me, the design of this brand will never let people down. Marc Le Bihan is a low-key French avant-garde brand. Its clothing texture and lookbook style are mainly in dark color. Look has a strong industrial style as the background.
It can bring you different delicacy and elegance, as well as a bit of charm. It is bright and decadent. The elegant and exquisite outline is woven by light Chiffon yarn, cotton cloth and silk, which is cold and aesthetic.
Marc Le Bihan is good at shaping the texture and shape of clothing with different materials. The gauze skirt can be complex and multi-layer, and can also be single-layer exquisite carving and hollowing out. She is good at selecting colors close to black or white, and innovating various series by using traditional dyeing technology.
Pure handmade, the raw materials used are very exquisite, the principle of handicraft is always to adhere to. It is very in line with the Oriental aesthetic. Many styles of self-cultivation can show women’s soft or neutral side, but avant-garde is not too flashy. It can be used in many occasions, but it can also attract eyes crazily.
Designer Marc Le Bihan’s study of clothing began in his youth. In his early days, he did textile work in the famous Gobelins workshop in Paris. His working experience and learning during that period made Marc Le Bihan form a very good taste of handcraft.
At the same time, influenced by famous designers such as Yohji Yamamoto, REI Kawakubo, Martin Margiela, Joseph Beuys and other well-known designers, he has gradually become a designer with strict personality and is committed to creating fashion classics that will not fade with time.
04 3.1 Phillip Lim
Chill cool and fashionable Chinese designer brand
Phillip Lim Lin Neng Ping is a model of Chinese American designers. After Jimmy Choo and Vera Wang, he is another Chinese American designer who is popular in Europe and America. The American Fashion Designers Association presented him with the emerging talent in Womenswear women’s fashion design award in 2007. 3.1 Phillip Lim is a brand he set up in 2005, which is very distinctive and simple.
Vogue describes it as “pretty but cool” and “don’t try too hard”.
I began to know that this brand was attracted by the design of the show when I sorted out the slender features of various brands in a fashion week. Later, it was learned that 3.1 Phillip Lim is famous for its neat tailoring, slim fitting effect and gorgeous details. Classic clothes such as slim pants and high waist cocoon shaped small dress are also popular among stars.
In addition to these impeccable fashion design, the bag is also attractive to me. No matter from the color, fabric or style, it gives people a bright feeling. Each style seems to be suitable for various occasions, as if there is a magic that must have such an item.
Top Japanese niche brands with unique tastes
Sacai originated from Japan, and its positioning is a small fashion brand. Therefore, it should be a relatively unfamiliar brand for many people, and the price of brand niche is also very small. In 1999, Sacai was founded by Japanese designer Chitose Abe Abe, who was a late bloomer.
Chitose Abe is a close disciple of Rei Kawakubo of Kawakubo. He was engaged in layout cutting at CDG. Later, he joined Junya watanbe’s design team. Under the influence of his ears and eyes, Chitose Abe’s design style was also deeply influenced.
With its unique sports style, Sacai has won the affirmation and love of many fashion giants. He was once the most interesting designer.
The delicate pleated cotton cloth, with its unique design of overlapping shadow and displacement, has won the hearts of many trendy icon. Even Edison Chen has publicly said that he loves this women’s wear brand very much.
▲Sacai x THE NORTH FACE
▲Sacai x fragment design x CONVERSE
▲ Sacai x Nike LDWaffle
The reputation of Sacai is due to several joint design, and Sacai, who has always been a low-key player, began to show up. With high design recognition and unique style, it has been sought after by many fashion stars,In the last two years of Paris fashion week, you can always see many stars in Sacai’s show.
This brand is suitable for fairies who like low-key and details. The style of sacai women’s clothing is exquisite and charming, and the texture of clothes is light and elegant. Whether it is the unique totem on the knitting, or the delicate, light and elegant fabrics, as well as the clothing with unique modeling feeling, can highlight the unique characteristics of the brand.
06 LOW CLASSIC
Korean fashion brand full of femininity
Low class is a local fashion brand in South Korea. It was founded in 2009 by Lee Myeong sin, Hwang Hyun Ji and Park Jin Sun, three female designers who graduated from Seoul Jianguo University. Its style and aesthetic fit Asian people. In recent years, it has attracted more and more public attention and is loved by Korean stars and fashion people. It also often appears in Korean dramas.
Its design style is fashionable and simple, which brings fun through tailoring details and embellishment colors. Designers like to emphasize the visual effect by using printing patterns and other elements on the basis of black and white two-color, giving people a simple and not boring feeling, creating a low-key and unique personality fashion.
The reason why low class has always been popular with young people is that its clean cutting combines with street sports culture. The style of clothes is very casual, and there is a sense of design, so people don’t think the clothes are cheap.
Lazy knitted fabric into a gentle color, the style of a little more ladies can choose to try, but all knitwear can make people more feminine.
The new leather collection bag is chic style. I think the shape and color of these bags are very good. The unique color makes the identification higher. There is no unnecessary decoration, and it is more clean and versatile.
In the past, low class has always faced the public with high street leisure style. Nowadays, its style is more mature and the workplace is closer. The audience has increased from young trendy people to mature women.
However, there are many negative voices about this style change. Low class is also known as “Korea Celine”. I think there are different opinions on this. There is no need for the general public to blindly pursue luxury goods and lose their rationality. After all, fashion is constantly updated, and the most important thing is to be suitable for themselves.
To tell you the truth, I still like the high fashion style after the transformation of low class. The femininity is increasing and the behavior is a pictorial.
It’s time for fairies who like or are growing grass to chop their hands with summer sales!! Let’s say goodbye to this summer and welcome autumn with new clothes.
This Chinese Valentine’s day, gucci has launched a series of designs with sour, sweet and fresh hand-painted apples as the main elements and “you’re the apple of my eye” as the theme.
From cute animations to retro mythological posters, apple elements can be seen everywhere, reminiscent of the slogan of “I Apple U”, creating a sweet and romantic atmosphere all the time.
The brand invited three pairs of young star to act as couple, including Zhou Jieqiong + Ding Yuxi, Jiang Zhenyu + Hu Yitian, Zhao Silu + Lin Yanjun, to interpret three different love stories. Are they sweet or green? Wait for you to unlock it.
With red and pink as the main tone, the poster shows Gucci girl’s ancient spirit. In addition to clothing and footwear accessories, Gucci also introduced water cups, jewelry plates and scented candles to inject high sweetness into the festival atmosphere.
# Give U MY HEART#
Fendi collaborated with London artist and illustrator who is called Sam Cox to launch the Chinese Valentine’s day limited ——Mr. doodle series.
With the help of the Image Ambassador Wang Jiaer, the whole limited series of Chinese Valentine’s Day is full of youthful vitality.
In addition to the spokesperson, a group of brand friends are invited to participate. The off-line reception also invited many star bloggers favored by young people to attend, and it is likely to get along with the new generation.
Sam Cox’s graffiti can be found all over the series, from vests to suits to shoes, from inside to outside of bags.
People in Chengdu can also unlock Fendi coffee in offline stores to create exclusive “limited memories” with their partners from taste buds to vision.
Mr. Dior is in love with the high-level custom-made dress named after love, constantly composing the praise of love. Maria Grazia, the creative director of Dior women’s wear, inherits this spirit and introduces Dior’s limited series to pay tribute to Mr. Dior.
Handwritten “I love you” in 38 languages and the passionate red dot elements are the imprint of this series and the affectionate message of this year’s Chinese Valentine’s day.
In addition to the classic style is given a new pattern, two new Mini Book Tote, more suitable for petite girls, but also more exquisite and versatile.
Dior also takes care of your sense of ceremony. This limited edition also includes a series of stationery to convey love, aromatherapy to create atmosphere, and tableware for candlelight dinner.
LV launched craft capsule series to welcome the Chinese Valentine’s day, in which the Chinese limited style changed the red and black color to sweeter Red + pink, presenting a wonderful festival atmosphere.
With a large number of graffiti old flower patterns covered with practical bags and accessories, people are impressed, even if the festival is over, it can be regarded as a series of fashionable items.
Founded in 1954, La Perla is one of the world’s top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters’ world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.
Data shows in recent one month most products use embroidery and lace as decorations and embroidery occupies a large share. Lace and embroidery cover four in the top 5 salable items, and show a growing momentum. The silk sleepwear ranks the first.
Crossed cutouts and vane embroidery are complicated, delicate and elegant. This design comes from Arabian weaving craft in the 13th century. Ada Masotti, the founder, was fascinated by the complicated knots at the first sight and then used these knots as decorative elements on intimates. That is how the barely-there sexiness of La Perla comes.
Layered embroidered gauze is breathable, revealing seduction in sweetness.
Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.
Sweatshirts take up an important part in Pimpollo. Apart from normal stripes and polka dots, fun animals and illustrations become a new point. The pattern emphasizes the hand-drawn feel by kids. And sweatshirts are combined with outerwear collar, very creative.
In this season, ruffles in different parts of the dress become the major point. Ruffles in the hemline are simple and sweet, while ruffles in the collar have a design sense.
Fleece is definitely the hot fabric in this autumn and winter. It is favored by kids due to its comfortable hand feel and warmth. Pimpollo integrates splicing of the outer with inner surfaces, embroidery in the collar and applique in pockets, enriching the visual impact and enhancing the wearing experience.
Puffa jackets are necessary in autumn and winter. Pimpollo favors all-over printing, splicing and collar. The fluffy collar is favored by kids because of its warmth and softness. Besides, it can also enrich the visual sense.
The cute sleeping bag is the highlight in this season. Compared with sleeping bag styles in Chinese market, Pimpollo creates lighter and thinner styles. Sleeveless design is convenient and comfortable for kids. The cute animal illustrations, applique and hand-made decorations make the sleeping bag more fashionable and adorable.
XXBIN is a brand for fashionable kids created by the menswear team from “GENANX lightening fashionable brand” which is under the charge of Super. Following the design philosophy of health, comfort and personality, it is dedicated to supply individual and unique fashionable kidswear with a design sense. Inspired by the street, hip-hop, art and life, designers combine the local culture with current fashion to redefine and deconstruct the fashion. A unique style is brought by the playful cutting, exaggerated color proportions and the funny silhouette. The magic sound boy is the cartoon image of this brand. It has the super power to change the identity through time travel. And it brings infinite possibilities to the brand.
The high-neck brushed sweatshirt is wind-proof and warm, and adds the wearability. The mock-layer design with spliced materials is fashionable and cool. The distressed splicing has a design sense and brings a new wearing experience to the sweatshirt. The printed applique and 3D pocket are layered.
The bold color-blocking and the asymmetric splicing in the knitwear of XXBIN are highlights in this season. The eye-catching characters, the jacquard pattern of the magic sound boy, the cutout hole, and the ombre color-blocking and irregular hemlines are different from others. The dropped shoulder and the high-neck are comfortable and warm, and add the design sense.
Clothing with a set sense is a hot fashion trend. The asymmetric spliced color blocks, pockets with a design sense and the irregular zipper pocket add creation. When styled with tonal trousers, the set is fresh, lively and vigorous.
The spliced materials and multiple pockets make a mock-layered visual impact to the jacket. The printed jacket with the ombre of yellow and green is fresh and natural. And the funny colorful doodling prints and the rich color blocks are eye-catching in autumn and winter.
The outdoor workwear style has been a hot trend for a long time. Multiple color blocks, the irregular workwear pocket, the drawstring in the waist, wind-proof hood, the cool reflective stripes are energetic and vigorous. The eye-catching printed characters like ink painting are cool enough.
The woolen overcoat and the trench coat are mainly in British preppy style. But XXBIN is unusual. In the autumn and winter series of this season, designers add the layered sense through the asymmetric splicing, multiple pockets, embroidery, applique and the topstitched to bring a new experience to the overcoat. The colorful spliced color blocks and splashing-like prints are bold.
The colorful ombre enriches the autumn and winter. Blue is the key of the ombre. Blue gradually turns pink and yellow and lake blue turns sky blue. The tie-dye color blocks are lively and nifty. The casual doodles are unique in autumn and winter. The exaggerated impact like air brush is very eye-catching.