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Contemporary Chinese women have been changed inside and out. NEIWAI grows with the female group as an advocator, a witness, and a companion. The S/S 2022 collection started the prelude of the celebration of the 10th anniversary.
Featured favorites of legendary artist Faye Wong, international spokesperson for NEIWAI, including her preferred pajama set and the chic turtleneck sweater she wore in the announcement.
The Barely Zero collection has been evolved to be better than ever. The newest 2022 release of Barely Zero features new style options, improved odor reduction, and greater fabric durability with prolonged wear and use.
Lightweight Tencel is integrated into the design to show breathability and practicality. The combination of Tencel and cotton keeps the moisture and temperament. The soft gloss on the surface sets off the texture of skin. Detail designs and patterns create an artistic mood.
Cycle by M.Y.O.B. is a label focusing on American fashion, Harajuku streetwear, and environmental protection. S/S 2022 collection injected the popular cosmic elements into the design. Mysterious starry sky, signature logo letters, fun aliens, and impactive universe space are printed on T-shirts, under-pants, shirts, sweatshirts, and jeans. The use of signature de-construction subverts the aesthetics.
The creative image of alien is enlarged on the back part of shirts. Phrases as “COSMOS” and “UNIVERSE” underline the core design idea. Based on the Japanese minimalist aesthetics, color schemes of Cycle by M.Y.O.B. present a gentle and unique visual effect.
Deconstructed patchwork is an important detail for the brand. Curvy tailoring and color blocking enrich the visual layers on the upper body. Irregular lightning-shaped patchwork is combined with cosmic prints to create avant-garde products.
With a thick nostalgic temperament, slim-fit flared trousers use deconstructed patchwork to elevate the detail quality. Skin-friendly knitted jacquard sets off the charming body shape. Low-impact floor-length wide-legged jeans in bright tone are avant-garde and fashionable.
FENG CHEN WANG is a London designer brand founded by the Chinese designer Fengchen Wang in 2015. The graduate of London’s Royal College of Art was listed as the semi-finalists of the LVMH Prize 2016. Her freedom-oriented attitude and researches on menswear structures create a pioneering aesthetic. Inspired by the personal life tracks, FENG CHEN WANG presents both practicality and the sense of designing.
Brand logos are presented on garments through embroidery, 3D embellishments, and appliques, which enriches the visual effect and strengthens the brand identity.
Deconstruction is the signature of FENG CHEN WANG. Smart fake necklines and waistbands express personality and reflect the design aesthetic of the designer.
Metallic accessories are added into minimalist silhouettes to break the monotony and elevate the qualities.
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aes-thetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements.
Vegetables were integrated with the brand logo for playfulness. The latest A/W 21/22 collection included printed T-shirts, casual outerwear, knitwear, and trousers.
J.W.Anderson has launched several collaborations with Uniqlo since 2017. Bringing the fairy tale character Peter Rabbit to the forefront, the new collection brought us cozy living scenes in British manor houses.
Classic checkerboard is updated by the brand name to show vitality.
According to the integrated data of all the TV shopping platforms, Simple Sophistication(56%) is the most popular style, followed by the increasing Smart Casual(24%), while Youthful Lady reveals a clear downtrend. Middle-aged consumers have been the main force of TV shopping once again. Beyond the popular black, white, gray, and coffee, we can also see blue and green to exude a gentle and low-profile temperament. For categories, consumers are likely to select down jacket, dress, knitwear, and sweatshirt in A/W 2021 for high versatility and comfortable wearing experiences.
As the most versatile and practical item, dress remains strong in TV shopping. Inclusive casual dresses can be worn inside down jacket or overcoat to create comfy and leisurely A/W looks. Comfortable sweatshirting is recommended the most. Splicing is the most common design technique this month for dresses.
Sweatshirt has returned to our vision in this winter. Printed basic sweatshirt is the staple for Korean TV shopping this month. Patterns as letters and hearts are printed in black, white, gray, and coffee. Loose-fit silhouettes bring youthful vitality of the athleisure styles.
Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.
Color is at the center of Angel Chen’s brand DNA. Cooperated with the contemporary Indian artist Amey Sali, Angel Chen presented impactive and bright tints on robe-style outerwear, tutu, and dancing wear through water rubbing, ink-jet painting, color painting, and transferring.
To pay homage to classic martial-art films, Chinese calligraphy and embroidery elements were added into this collection. Translucent materials, wide sleeves, and robe-like outerwear were embroidered by Chinese characters for strong identity. The embroideries on textured cotton-linen outerwear fully expressed the image of oriental kong fu masters.
The smudged effect comes from the ink splashing of traditional Chinese painting. The all-over printing on loose-fit shirtdress, classical pants, and robe-like outerwear is combined with tie-dyeing to present natural and random patterns. The visual tension of smudged ink strengthens the qua-lity and texture if fabrics.
1.Li-Ning S/S 2022 fashion show & music festival 4. LI-NING 1990 immersive art exhibition
2.Land in American ComplexCon 5.LI-NING Running Camp
3.Open world-first LI-NING 1990 store in Beijing on Novem
4. LI-NING 1990 immersive art exhibition
5.LI-NING Running Camp
Inspired by the challenging extreme sports, LI-NING S/S 2022 collection explored groundbreaking lifestyles and launched a conversation with the traditional Chinese culture. The collection looked for artisanship from the aesthetics and geometric principles of origami art. The free expressions of styles, patterns, silhouettes, and shapes were joined by technical fabrics to combine practicality with the fashion.
LI-NING officially revealed the debut of its high-end line 1990 collection, which bears a motif comprised of three of its original logos used when the brand was founded by gymnast Li Ning in 1990. The line combines Chinese artistic and cultural details with sharply tailored elements, with a visual identity rooted in the ancient Chinese philosophical concept of heaven being round and Earth being square.
Inspired by the design of Olympic gold metals, LI-NING 1990 reinterprets the passionate and uplifting athletic spirits and pays homage to all the challengers.
Shirts, jackets, and trousers are mainly designed to be simple on S/S 2022 trunk shows. Practical workwear remains mainstream, while ro-mantic floral elements dominate the pattern category. We can see that quilting and splicing are the major crafts, combining traditions with fashion to renew the aesthetic tonality. Trousers are presented by exquisite tailoring to feel the minimalist charm.
Fashion brands still apply workwear designs to S/S 2022 jackets and trousers. Jackets shift collar shapes and pocket designs for casual or business. The workwear jacket of DIOR MEN borrows the structure of suit to express fashion attitude.
Floral elements are the best for spring and summer. Suit jacket with large black-and-white roses is rather understated and romantic, while shirt is also a suitable category for flowers. All-over printing and embroidery carry the longing for the wonderful spring.
Beyond the use on down jacket, the quilting on jackets and trousers reveals innovative design ideas. Geometric or curvy quilting is joined by trendy colors and loose-fit silhouettes to create youthful streetwear.
Inspired by the language of evening dressing, a vocabulary of scintillation. Joyous and optimistic, the Miu Miu Nuit collection features embro-idered and embellished clothes, accessories and shoes reminders of parties. The photos of actresses Ever Anderson, Ciara Bravo, and KiKi Layne represent the images of independent women and the records of Miu Miu community.
Heavy-industry crystals always represent luxury and prosperous economy, and also foresee the prevalence of extravagant fashion. Influenced by unsettled epidemic situation, people are limited from parties, banquets, and meetings. The brand, therefore, uses rhinestones and diamond tassels on daywear to awaken people’s desire for party.
Lustrous fabrics have revived, signaling people’s rebellion and protest against the natural disasters. High-class ball dresses remind people of golden era of top-class luxuries and dazzling shines. Shiny sequins are presented on daily silhouettes to create elevated entry-lux qualities.
Knitwear is an important category for this collection. Pastel pinks and purples are taken as the main tone, while clear sky blue is also an essential complementary color. In details, puff sleeves, ruffles, embroideries, and stripes have been the highlights of knitwear.
YUHAN WANG is a London-based womenswear brand established by Yuhan Wang in 2018, focusing on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. Designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as a signature style. “Beauty with weirdness, softness, delicacy and sensibility” says Wang. S/S 2022 collection, titled Juliette Has a Gun, raised the problems about gender inequality and women’s vulnerability. The vaguely Western strand of her theme explained this season’s horse prints among Wang’s roses and butterflies. The romantic styles of the brand was integrated with darker colors, and conveyed the feminine power through pistol holsters.
Keeping the fusion of traditional Chinese styles and modern elements, YUHAN WANG selected lightweight, smooth chiffon, silk, and lace to be the materials The translucence of fabrics and bared skin created lithe poetry and hazy aesthetics.
S/S 2022 collection maintained the romance of YUHAN WANG. Plenty of roses were integrated with darker colors and chiffon fabrics to feel the flowing gracefulness. All-over printed X-line floral suit exuded liveliness in the serious atmosphere. Such fusion and interconnection offered a really unique touch.
The soft fabrics of signature crinkled dresses applied shirred structures to present strong drapability. The combination with all-over printing broke the original order of flowers and strengthened the waisted effect to reveal the beauty of oriental women.