The Analysis of TV Shopping in South Korea

South Korea fashion style

According to the integrated data of all the TV shopping platforms, Simple Sophistication(56%) is the most popular style, followed by the increasing Smart Casual(24%), while Youthful Lady reveals a clear downtrend. Middle-aged consumers have been the main force of TV shopping once again. Beyond the popular black, white, gray, and coffee, we can also see blue and green to exude a gentle and low-profile temperament. For categories, consumers are likely to select down jacket, dress, knitwear, and sweatshirt in A/W 2021 for high versatility and comfortable wearing experiences.

fashion trend style

As the most versatile and practical item, dress remains strong in TV shopping. Inclusive casual dresses can be worn inside down jacket or overcoat to create comfy and leisurely A/W looks. Comfortable sweatshirting is recommended the most. Splicing is the most common design technique this month for dresses.

fashion trend styel

Sweatshirt has returned to our vision in this winter. Printed basic sweatshirt is the staple for Korean TV shopping this month. Patterns as letters and hearts are printed in black, white, gray, and coffee. Loose-fit silhouettes bring youthful vitality of the athleisure styles.

fashion trend style

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The Analysis of Angel Chen The Womenswear Designer Brand

Womenswear Designer Brand

Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.

Brand Introduction

Color is at the center of Angel Chen’s brand DNA. Cooperated with the contemporary Indian artist Amey Sali, Angel Chen presented impactive and bright tints on robe-style outerwear, tutu, and dancing wear through water rubbing, ink-jet painting, color painting, and transferring.

Angel chen x Amey Sali -- Color Aesthetics

To pay homage to classic martial-art films, Chinese calligraphy and embroidery elements were added into this collection. Translucent materials, wide sleeves, and robe-like outerwear were embroidered by Chinese characters for strong identity. The embroideries on textured cotton-linen outerwear fully expressed the image of oriental kong fu masters.

Chinese Calligraphy & Embroidery

The smudged effect comes from the ink splashing of traditional Chinese painting. The all-over printing on loose-fit shirtdress, classical pants, and robe-like outerwear is combined with tie-dyeing to present natural and random patterns. The visual tension of smudged ink strengthens the qua-lity and texture if fabrics.

Smudged Ink

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The Fabric Trend for Down Jacket

Down Jacket

Down jacket is the most important media to keep out the cold in autumn and winter. Except for the must-have thermal performance and tri-proof functions, the appearance of textiles improves the visual values and the artistic and fun surfaces may provide positive psychological suggestions. This report will introduce you digital graduated fabric, kaleidoscopic fabric, retro recyclable fabric, playful checked fabric, lustrous metal fabric, and impressive leather to inspire the development of A/W 22/23 down jacket fabric.

Down Jacket

Fabric Concept: Different from the tie-dyed effect in the past seasons, the graduated colors in A/W 22/23 present digital, scientific colors and changeable shades with a blurred soft-focus filter. Different colors and shades are fused to form rich changes of light. Ultralight nylon, polyester-polyamide blend, polyamide-cotton blend, and regenerated polyester are combined with digital printing and eco-friendly printing to reveal an artistic tonality.

Recommended Brands: Moschino, Angel Chen, Chen Peng

Down Jacket

Fabric Concept: Different from the floral print fabrics in the past seasons, the design in A/W 22/23 extracts flowers and abstract patterns from kaleidoscope to form a fantastic dreamland. Ultralight nylon, polyester-polyamide blend, polyamide-cotton blend, recyclable cotton, and rege-nerated polyester are combined with digital printing and eco-friendly printing to send out a fantastic and fun atmosphere.

Recommended Brands: Louis Vuitton, Isabel Marant Etoile, KENZO, Dolce & Gabbana, YellowPelota

Down Jacket

Fabric Concept: Retro recyclable fabric is mainly presented by repeated geometric patterns, paisley, Baroque motif, and totem. Ultralight nylon, polyester-polyamide blend, polyamide-cotton blend, recyclable cotton, and regenerated polyester are combined with digital printing and quilting to exude great charm.

Recommended Brands: Etro, Burberry, FENDI, Moncler, Coco Au Lait

Down Jacket

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The 3D Decorations Detail Craft Trend for Kidswear

Trend for Kidswear

The wide use of 3D decorations shows ingenious ideas when creating sweet, cute, chic, and innovative kidswear. This report collects and introduces six must-have 3D crafts for development: bowknot and ruffle exude sweet romance on forms and materials; fringed edges are shown more on streetwear with personality; styling decorations and dolls allow kidswear to be naughty and funny; hand-made florals are mainly used to present details and patterns.

Trend for Kidswear

Bowknots are highly fused with the structures and styling of garments and interpret delicacy. Different sizes of bows are used as joints and placement decorations to reveal the unique cuteness and romance. Besides, bows are also available for the deconstructed tailoring.

Trend for Kidswear

The wide use of ruffles on kidswear shows active and agile wavy curves. The ruffles on different positions can create sweet and lovely, sweet and cool, or even fairy romantic styles. The three-dimensional ruffles on kidswear exude an enriched vital atmosphere.

Trend for Kidswear

Fringed design has been noteworthy for kidswear design in recent years. The fringed effects brought by accessory splicing, fabric finishes, and knitted jacquard create fashionable streetwear with personality.

Trend for Kidswear

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The Awakened Amusement Park Design Development of Kidswear

Kidswear trend

Checkerboard was first used on the flags in car racing for its clear black-white tone, which was later appeared in the skateboard culture. Through the reinterpretation of brands, checkerboard has been more daily and high-street. The combination with Op Art geometric shapes penetrates into the inner senses to create spatial layers and capture the orderly effect. Distorted shapes and color changes awaken the playfulness of old-time Amusement Park.

Kidswear trend

“Interpretation” is a word with endless energy, which includes various kinds of modern arts and forces fashion labels to attempt the aesthetics that subvert the tradition. When amusement park meets an era of information, a new entertainment spirit has been emerged. Contrasting bri-ghts are widely used to form intense visual impacts.

Kidswear trend

Checkerboard elements are integrated into the background of amusement park through Op Art. The colors of checkerboard are combined with building blocks to develop the color perception and stimulate the visual logic. To meet the festivals in autumn and winter, the entertain-ing theme transfers the monotony of checkerboard and displays playful kidswear.

Kidswear trend

Extravagant elements are widely used in this theme. Large sweet bows, exaggerated ruffles, and 3D curved pockets break the visual fatigue and bring newness. Colored patches and color blocking are also shown to strengthen the playfulness. Besides, we can also see clown’s collar, ruffled sleeves, shirt collar and pleats on undershirts.

Kidswear trend

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The Silhouette Trend for Kids’ Golden Childhood Overcoat

Kids' Golden Childhood Overcoat

Overcoat is always a noteworthy item in autumn and winter, and the traditional silhouettes have been redesigned and evolved. The overcoat silhouette in A/W 22/23 mainly remains the tradition and presents a fashionable and minimalist feel. Detail design on waist and dressing layers are the key points. Loose A-line coat, versatile O-line coat, comfortable mock-layered coat, belted bathrobe-style coat, and neat H-line coat add decorative languages to the silhouettes.

Kids' Golden Childhood Overcoat

The A-line silhouette is used widely in kidswear design. The silhouette that doesn’t cinch waist and hip presents high inclusiveness, which is suitable for a wide range of ages. This elegant and a little bit naughty design creates an innocent and active atmosphere.

Kids' Golden Childhood Overcoat

The neat tailoring and details of H-line overcoat are friendly to most body shapes, which is also able to layered with many other items. In colors, the matching of basic tones is comfortable and steady, while the multi-colored plaid can enliven the autumn and winter.

Kids' Golden Childhood Overcoat

O-line overcoat, also known as cocoon overcoat, has no clear shoulder lines and shows a loose body, which exudes a comfortable, casual and also active effect. Besides, the loose shape of cocoon overcoat also feels laid-back and free. Its unisex and handsome temperament strengthens the thermal performance and sends out an elegant aura. The soft fabrics and flexible outlines provide high plasticity, and belts can be used to transfer the O-line silhouette into X-line.

Kids' Golden Childhood Overcoat

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The Fabric Trend for Toddlers’ Fun and Warm Outerwear

Toddlers' Fun and Warm  Outerwear

Outerwear is a protective shield for toddlers. However, to meet their growing conditions and psychology, fun is also the goal. The thermal performance and outdoor features that can protect kids from the outside world are extremely prior. The playfulness and festive atmosphere of the fabric appearance can also create warmth and happiness for them. This report will center protective functional fabric, lustrous fabric, thermal velvety fabric, fancy fleece and festive tweed to support the fabric development for A/W 22/23 toddlers’ outerwear.

Toddlers' Fun and Warm  Outerwear

Textures:

1. Smooth surface, delicate and resilient tactility, solid body

2. Plain structure, crinkled surface

Materials: Regenerated polyester, recycled nylon, the blending with organic cotton, colored cotton and bio-based spandex

Recommended Brands: Boxboxbox, HIRO, Little MO&CO., Ron Herman

Toddlers' Fun and Warm  Outerwear

Textures:

1. Lustrous appearance, smooth and delicate tactility, lightweight and wear-resistant

2. Mainly satin and warp structure

Materials/Craft: Lustrous nylon, coated synthetic fiber, using natural protective beewax and coconut oil instead of PU

Recommended Brands: TARTINE ET CHOCOLAT, Simonetta, Oilily

Toddlers' Fun and Warm  Outerwear

Textures:

1. Graduated color blocks, contrasting camouflage, colorful checks

2. Fluffy and soft tactility, lightweight and warm

Materials/Craft: Recycled wool blended with cotton, acrylic fiber, regenerated polyester fiber; using waterless dyeing and plant dyeing

Recommended Brands: The New Society, The Campamento, Ron Herman, Paade Mode

Toddlers' Fun and Warm  Outerwear

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The Craft Trend for Women’s Indigo Washing Denim

Women's Indigo Washing Denim

Water washing process endows denim with comfortable textures and eye-catching appearances. The dazzling visual effect brought by color-ful bleaching and dyeing is loved by young street fashion consumers; cloud-like tie-dyeing is evolved to present the effect of ink-painted dark clouds; the bleached effect brought by enzyme washing strengthens the versatility and quality; nostalgic fashion trend leads to the popularity of worn-out faded denim, which extends its service life; the gradient visual effect in placement is rather cool and individualized.

Women's Indigo Washing Denim

After the normal water-washing process, denim is heated to 60℃ and bleached properly to layer multiple colors. The combination with tie-dyeing presents distinct color conflict. These gentle and dazzling colors are grouped to create stylish streetwear.

Women's Indigo Washing Denim

Textiles and garments are tied in placement by strings during the water washing to realize irregular shade changes on surface, which presents the clear visual effect of clouds.

Women's Indigo Washing Denim

Enzyme is added into common washing to degrade the fiber structure at a certain pH value and temperature. The gently faded effect on the textile presents the long-lasting and soft appearance of peach surface. Besides, stones can also be added to the washing process.

Women's Indigo Washing Denim

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The Silhouette Trend for Women’s Minimalist Commuting Overcoat

Women's Minimalist Commuting Overcoat

Classic and pure commuting style is rather popular in the current market. Its comfort and durability can suit different occasions and body shapes. Loose and comfortable tailoring is complemented with feminine details to create the minimalist and gentle temperament. The de-sign of overcoat is mainly upgraded and updated by the changes of material and tailoring.

Women's Minimalist Commuting Overcoat

Loose boxy can satisfy consumers with all kinds of body shape, and the cropped length can naturally lift the waistline and present the look of cropped jacket. This outstanding cross-seasonal item has been a recommended daywear.

Cropped Boxy overcoat

The cinched waist design is combined with crisp fabric by belt and tailoring. The retro hourglass shape presents the waist-hip ratio of women’s body, which exudes a classic accent and slims the body.

Cinched Waist overcoat

With the continue of broad shoulder, daddy’s crisp shoulders present neat straight lines and blurred gender. The minimalist silhouette design underlines the unisex features instead of pursuing the body curves. The short length and slightly dropped shoulder lines fully show the inde-pendent and free part of femininity.

Oversized Shoulder overcoat

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The Floral Labyrinth Digital Exhibition Analysis of Première Vision Paris

Première Vision Paris

The A/W 22/23 Première Vision Paris was held in September. Rich shapes and bold yet steady colors were used to present innovative patterns with mysterious charm, which expressed people’s expectation in the post-pandemic era. Refreshing elegant colors and strong dazzling colors both own a large group of consumers. With the need of brand style, the patterns and colors of Première Vision Paris brought new inspirations to designers.

Première Vision Paris

Flowing linear patterns have returned. These ripped curves and the patterns of scrolls are all softened and simplified. The flowing touch of lines presents the smudged effect of dye, and the combination of dynamic colors shows visual impact. Although these colors will make people think of the 60s, different ways of color matching are made into flat graphics to soften the vibration. An amazing peacefulness and harmonious psychedelic emotions are exuded.

Première Vision Paris

Colorful Pop Art fabrics and psychedelic Pop color blocks are inspired by the artworks of 20th century artists, such as Anni Albers and Vasarely. Checkerboard, graphical imbrication, dynamic art, 3D geometric shape, normal circle, square and diamond are arranged in a unique and endless way. These repeated and rhythmic patterns lead the market and awaken the connection of modern art painting and apparel design.

Première Vision Paris

Inspired by oriental flowers, the colorful and dark pattern backgrounds create a delicate and cautious harmony. We can wear the floral prints all over the body, which awakens the oriental aesthetics. Slavic spirit is also exuded from the popular patterns, the stylized changes of palm leaves, decorative rose and folk flowers are echoed with the traditional composition.

Première Vision Paris

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