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Bosie is a genderless fashion brand co-founded by designers from London College of Fashion and Institute of French Haute Couture. It aims to break all limits and rules to provide gender-neutral items for fashion-inspired consumers via stylish design, cutting, high quality and affordable price. Retro and playful products present adults’ innocence, seriousness, freedom and romance.
Retro color proportion is youthful. Placement collage patterns are unique and novel. Playful colors enliven overalls. The loose silhouette is comfortable and durable, with color-blocking to brighten the shape and add depth.
Color-blocking enriches the visual effect, with deconstruction for fun. 3D patch pockets show newness. Placement color-blocked decorations and patterns are chic and lavish.
Color-blocking is clean and simple. Pockets on the chest and fun patterns make items lively and appealing.
The social environment has improved, the order of all walks of life is gradually return to normal, and the fashion industry in China is also ready to recover. Local fashion week is about to be held.
Chinese clothing brands have a long history of not developing as well as Western clothing brands, but since the reform and opening up, their growth rate cannot be underestimated. From traditional clothing companies to independent designer brands, what is their current status?
The brand awareness awakening of traditional corporations
With the rise of the southeast clothing manufacturing industry in the 1980s, the first batch of Chinese clothing brands came into being. The times have changed and the competition is fierce. Nowadays, every unbeatable brand will not be eliminated by the times and must keep up.
Lining, who has just finished the big show in the Dunhuang Desert, has realized the transformation from a traditional sports brand to a sports fashion brand. It hosted a catwalk at the International Fashion Week, inviting fashion stars to endorse the brand, attend the fashion show event, open a fashion flagship store, and bold cross-border cooperation. The series of actions are all changes made by this traditional sports brand to adapt into the times.
The perfect combination of professionalism and fashion, and the enthusiastic feedback has shown that this initiative has achieved good results.
As another clothing brands in the first batch, EP was dedicated to creating mid- to high-end women’s clothing with oriental beauty.
16 years later, EP Yaying launched a dual-brand strategy, with “the world’s EP, China’s Yaying” as its brand vision, EP focused on oriental clothing with more international and modern aesthetic. Yaying is focused on traditional and classic Chinese aesthetic clothing.
It is the 24th year since the establishment of the earliest designer brand exception in China. The founder Mao Jihong believes that “culture is the core of design”, and then founded Fangsuo Bookstore and moved the exception into the bookstore. Fangsuo is not so much a bookstore, it is more like a cultural space selling lifestyles at the same time, where exceptional brands become soulful and three-dimensional. In addition to clothing, they are closer to consumers from different angles of life.
During the epidemic, thanks to the opening of brand Micro Mall stores, Mao Jihong appeared in front of the camera of the first live broadcast festival in Guangzhou, personally communicated with consumers online, keeping up with the pace of the times.
Of course, not all marketing strategies in the new era are suitable for traditional companies. How to respond quickly and present the company’s own strengths with different marketing methods is the long-term strategy for the brand.
The international road of Chinese clothing brand
In recent years, more and more Chinese brands now are listed as the global fashion week attendees.
According to incomplete statistics, there are nearly 90 Chinese brands that published works in the four major international fashion weeks in 2018.
The development of the Internet has also brought convenience to online shopping. Chinese brands are constantly launching attacks on foreign online malls to seize overseas markets.
Beside brand’s own management, it has an invisible mission of “how to convey the beauty of the East”. This issue has been around since the birth of Chinese clothing brands. How to keep the oriental elements and develop among these brands?
Not matter its domestic or international markets, the foundation of a brand and its clear positioning are important. For example, the Yaying Group mentioned above that they know the EP’s design style and modern design are difficult to blend, so they seek intro another direction. The EP brand faces the international market, and oriental elements need to be incorporated into more modern designs.
The Edition, a mid-to-high-end women’s clothing brand under the EPO Group, directly positions the brand accurately and precisely as “GENTLEWOMEN” (female gentleman).
The wide silhouette and elegant feeling, coupled with the Chinese elements embellished in the details, create the beauty of the national style with the atmosphere. It interprets the sonorous and unrestrained side of modern China. At the same time, it portrays the portraits of independent contemporary Chinese women.
Of course, there is no shortage of young designers who express their attitudes straightforwardly in Chinese texts.
The situation of “big manufactory country, small brand country” is under reversion and rewritten by different aspects of Chinese style. In addition to the efforts of the brands established in this part of the early days, a new generation is coming.
The status quo of independent designer brands
With the rapid development of Chinese economy, the new generation with design dreams and fashion pursuits has obtained the opportunity to study in the professional art and Design College. A large number of new designers who have returned from their studies have started their entrepreneurial path. More bold and innovative independent designer brands is springing up. This is not much smoother than the entrepreneurial reform of the predecessors.
In the face of fierce competition in the market, traditional companies have a solid foundation, brands also have mature operating models with luxury goods and fast fashion, so there are no much market share left for independent designers.
While they continue work hard on creation, it is not easy for them to face plagiarism and price war from low-threshold online shopping stores. Fortunately, local fashion weeks, offline buyer stores, and theme activities on online shopping platforms are constantly giving new designers a greater platform.
In cross-border cooperation, there were cross-border gift boxes of cutting-edge designer brand MUKZIN and Maltesers before, and cross-border catwalks by CHUYI.STUDIO and Huolala. The endless creativity continuously stimulated the young market.
At the same time, it can be said that many of the “predecessors” recognized the new designer’s ability of joint cooperation, such as the joint series of designer Xia Yiqi and HanDu, and the joint series of earlier designers ANGEL CHEN and H&M, which are enough to prove the design standards of recent designers.
Designer ANGEL CHEN also won the top four in the Netflix fashion show “Next in Fashion”, once again showing the world the strength of the young generation of Chinese designers.
Among the 20 designers shortlisted in the semi-finals of the LVMH Young Fashion Designer Award this year, the name of the young designer YUHAN WANG appeared.
Most of the early independent designers in China also emerged from domestic fashion competitions. Today, these young people can confidently stand on the international arena and achieve high-profile results.
Their reach and vision are not limited to clothing. They also concerned about the close relationship between art, culture and fashion. For example, in addition to the design and development of clothing, ROARINGWILD, a local street fashion brand that has been in existence for 10 years, has also contributed to the promotion of local street culture to gather more young people with the same hobby to participate.
Compared with the predecessors, the cross-border cooperation of the new designers is more bold and avant-garde. And in terms of brands, they can quickly adapt to various marketing methods. There are also many young independent designers such as Liu Qingyang, Susan Fang, Shangguanzhe, Xander Zhou, Wang FENGCHEN, Ms. MIN, etc., who have gained the favor of many loyal fans at home and abroad. The new era brought by the new generation is better and better.
The pace of summer is getting faster and faster. In the twinkling of an eye, it is the end of August. Your wardrobe should be updated! How many brands of clothes do you always buy? Before summer sales is over, it’s time to try something new!
The following six niche fashion brands can not only let you catch the tail of summer, but also start with your favorite items at the most lovely price, so that this summer has a perfect end and embraces the coming autumn.
01 All Saints
British nostalgia and low-key punk Romanticism
When we talk about All Saints, people who are fascinated about leather jacket might know that this brand is called “sewing machine”.Because of the mottled and decadent industrial design style in the store, the sewing machine has become the most prominent identification for the brand.
The first time I knew all saints was in Hong Kong. There were a lot of sewing machine decorations in the shop and on the large screen outside. Later, I went to the UK to study and had a deeper understanding of all saints. Although this new fashion brand from London is called the cheap Vivienne Westwood by many avant-garde fashion lovers, I think there is a clear difference between the two brands.
All saints was founded in October 1994 by Stuart Trevor, a British menswear designer, and his wife, Kait Bolongaro who is an entrepreneur. The brand name was originally intended to be named “the saint” under the nickname “ST”.
In the summer before the establishment of the brand, they attended a Carnival Party on All Saints Road in Nottinghill, London. Inspired by the environment, they decided to name the brand “All Saints”.
Music and art have always been the core of All saints. From the promotion of image films to the opening of stores, brands will cooperate with different musicians and artists. All saints holds LA Sessions from time to time in the studio in Los Angeles. The Sessions music project has cooperated with different musicians, and has also found graffiti artists to complete their works on classic leather clothes. The brand has developed in the spirit of East London, where music, creativity and art are flourishing.
In fact, the cultural axis design method can be attributed to the successor creative director Wil Beedle. Compared with the creative director of general fashion brands, he has a profound background in fashion courses. In fact, Wil Beedle graduated from Cambridge literature department and went to Paris to study visual art and painting after graduation. That’s why you won’t see too complicated design in the design, but you can definitely see the story of brand’s research on music, art and other cultures in details.
Back to the brand design itself, exquisite printing and grinding and other hand-made processing make All saints’ clothing with a decadence rock style, but also full of nostalgic and low-key romanticism. It seems to recall the gentry feelings of Great Britain and pay homage to the modern punk rock art.
Besides, leather clothes, the most important part of All saints, are not only the changes in the leather, but also make the upper body more attractive. From the classic neutral Balfern without waist down to the short version of Papin and other styles, they reflect the diversified version and different waist design, so that they can conform to different body shapes.
Also brilliant are accessories and bags, excellent old-fashioned effect and bohemian style, the brand’s unique energy burst out.
Its style is relatively stable, so the basic style is a must-have item. It is suggested that leather coat is really worth starting with, followed by skirt and accessories bag. Secretly, the discount of summer sales is as low as 40% now. Don’t hesitate to start your favorite item!
Exquisite elegance from England
Compared with All Saints, Whistles,which is a British brand,will be more bright and should have been promoted to the heart of many people. At the closing ceremony of the 2012 Olympic Games, Kate wore whistles skirt, which made her famous.
Founded in London in 1976 by Lucille and Richard Lewin, whistles is now part of oasis, a British clothing brand. After Jane Shepherdson, a former Topshop director, was appointed CEO in 2008, she changed the style of history to make the outline more concise and the color more exquisite.
The design is distinctive and characteristic, not to say much chic, but elegant and tasteful. It pays special attention to the details of hand embroidery and nail beads, which is exquisite and exquisite, and is committed to creating effortless fashion. When it comes to the most utilized clothes in the wardrobe, they must belong to this brand.
Simple and exquisite casual wear, suits with various silhouettes, and skilfully tailored skirts, each type exudes a charming temperament, which can be satisfied in this brand, whether in the street, in the restaurant, in the activities or in Po meizhao.
Whistles is also experimenting with the design of wedding dresses and bridesmaid gowns. The price is very simple and elegant, which is suitable for tall and slim girls.
In terms of accessories, I don’t really recommend it. The overall design is relatively ordinary, and there is no particularly eye-catching performance, but the clothing is still very good. We should seize the opportunity of discount now
03 Marc Le Bihan
Cool and low-key French dark pioneer
Maybe someone will see a question mark in their brain when they see the brand name, but believe me, the design of this brand will never let people down. Marc Le Bihan is a low-key French avant-garde brand. Its clothing texture and lookbook style are mainly in dark color. Look has a strong industrial style as the background.
It can bring you different delicacy and elegance, as well as a bit of charm. It is bright and decadent. The elegant and exquisite outline is woven by light Chiffon yarn, cotton cloth and silk, which is cold and aesthetic.
Marc Le Bihan is good at shaping the texture and shape of clothing with different materials. The gauze skirt can be complex and multi-layer, and can also be single-layer exquisite carving and hollowing out. She is good at selecting colors close to black or white, and innovating various series by using traditional dyeing technology.
Pure handmade, the raw materials used are very exquisite, the principle of handicraft is always to adhere to. It is very in line with the Oriental aesthetic. Many styles of self-cultivation can show women’s soft or neutral side, but avant-garde is not too flashy. It can be used in many occasions, but it can also attract eyes crazily.
Designer Marc Le Bihan’s study of clothing began in his youth. In his early days, he did textile work in the famous Gobelins workshop in Paris. His working experience and learning during that period made Marc Le Bihan form a very good taste of handcraft.
At the same time, influenced by famous designers such as Yohji Yamamoto, REI Kawakubo, Martin Margiela, Joseph Beuys and other well-known designers, he has gradually become a designer with strict personality and is committed to creating fashion classics that will not fade with time.
04 3.1 Phillip Lim
Chill cool and fashionable Chinese designer brand
Phillip Lim Lin Neng Ping is a model of Chinese American designers. After Jimmy Choo and Vera Wang, he is another Chinese American designer who is popular in Europe and America. The American Fashion Designers Association presented him with the emerging talent in Womenswear women’s fashion design award in 2007. 3.1 Phillip Lim is a brand he set up in 2005, which is very distinctive and simple.
Vogue describes it as “pretty but cool” and “don’t try too hard”.
I began to know that this brand was attracted by the design of the show when I sorted out the slender features of various brands in a fashion week. Later, it was learned that 3.1 Phillip Lim is famous for its neat tailoring, slim fitting effect and gorgeous details. Classic clothes such as slim pants and high waist cocoon shaped small dress are also popular among stars.
In addition to these impeccable fashion design, the bag is also attractive to me. No matter from the color, fabric or style, it gives people a bright feeling. Each style seems to be suitable for various occasions, as if there is a magic that must have such an item.
Top Japanese niche brands with unique tastes
Sacai originated from Japan, and its positioning is a small fashion brand. Therefore, it should be a relatively unfamiliar brand for many people, and the price of brand niche is also very small. In 1999, Sacai was founded by Japanese designer Chitose Abe Abe, who was a late bloomer.
Chitose Abe is a close disciple of Rei Kawakubo of Kawakubo. He was engaged in layout cutting at CDG. Later, he joined Junya watanbe’s design team. Under the influence of his ears and eyes, Chitose Abe’s design style was also deeply influenced.
With its unique sports style, Sacai has won the affirmation and love of many fashion giants. He was once the most interesting designer.
The delicate pleated cotton cloth, with its unique design of overlapping shadow and displacement, has won the hearts of many trendy icon. Even Edison Chen has publicly said that he loves this women’s wear brand very much.
▲Sacai x THE NORTH FACE
▲Sacai x fragment design x CONVERSE
▲ Sacai x Nike LDWaffle
The reputation of Sacai is due to several joint design, and Sacai, who has always been a low-key player, began to show up. With high design recognition and unique style, it has been sought after by many fashion stars,In the last two years of Paris fashion week, you can always see many stars in Sacai’s show.
This brand is suitable for fairies who like low-key and details. The style of sacai women’s clothing is exquisite and charming, and the texture of clothes is light and elegant. Whether it is the unique totem on the knitting, or the delicate, light and elegant fabrics, as well as the clothing with unique modeling feeling, can highlight the unique characteristics of the brand.
06 LOW CLASSIC
Korean fashion brand full of femininity
Low class is a local fashion brand in South Korea. It was founded in 2009 by Lee Myeong sin, Hwang Hyun Ji and Park Jin Sun, three female designers who graduated from Seoul Jianguo University. Its style and aesthetic fit Asian people. In recent years, it has attracted more and more public attention and is loved by Korean stars and fashion people. It also often appears in Korean dramas.
Its design style is fashionable and simple, which brings fun through tailoring details and embellishment colors. Designers like to emphasize the visual effect by using printing patterns and other elements on the basis of black and white two-color, giving people a simple and not boring feeling, creating a low-key and unique personality fashion.
The reason why low class has always been popular with young people is that its clean cutting combines with street sports culture. The style of clothes is very casual, and there is a sense of design, so people don’t think the clothes are cheap.
Lazy knitted fabric into a gentle color, the style of a little more ladies can choose to try, but all knitwear can make people more feminine.
The new leather collection bag is chic style. I think the shape and color of these bags are very good. The unique color makes the identification higher. There is no unnecessary decoration, and it is more clean and versatile.
In the past, low class has always faced the public with high street leisure style. Nowadays, its style is more mature and the workplace is closer. The audience has increased from young trendy people to mature women.
However, there are many negative voices about this style change. Low class is also known as “Korea Celine”. I think there are different opinions on this. There is no need for the general public to blindly pursue luxury goods and lose their rationality. After all, fashion is constantly updated, and the most important thing is to be suitable for themselves.
To tell you the truth, I still like the high fashion style after the transformation of low class. The femininity is increasing and the behavior is a pictorial.
It’s time for fairies who like or are growing grass to chop their hands with summer sales!! Let’s say goodbye to this summer and welcome autumn with new clothes.
Under the epidemic situation, the frenzy of fashion week is no longer reappearance. Instead, it is a digital release mode with different time. At the same time, fashion design is quietly changing. From the original luxury to today’s simple and lasting, fashion style is adapting to the social situation, have you found it? Of course, for others, they will still choose to invest in bold and gorgeous fashion works in today’s environment, just like the crystal shoes of the brand AMINA MUADDI.
Presumably, in recent months, except for the occasional video conferencing and personalized styling, the rest of the people live in casual or sports attire. What will people look like when the world recovers after the epidemic?
After the upheaval, some of the most interesting moments in fashion have emerged. Just like a group of design masters who deliberately restore the elegant, sexy and charming charm of women after World War II, Christian Dior is the leader in this historical revolution.
Clothes can reflect the state of the world and people’s inner thoughts. After the economic collapse, bright will feel something wrong. At the same time, people will tend to value things that are well made and durable. Facing the uncertainty of the market, the investment choice will be more serious and different.
“When we get out of the epidemic, we want beautiful things,”Alessandro Michele, Gucci‘s creative director, said recently.
Sarah Staudinger, staud designer, said: “we’re looking for classic designs that transcend the seasons, slowing down to make fashion more sustainable.”
In which direction will fashion lean? Is it close to crazy charm or more restrained luxury? The answer may not be the same.
Retro, denim are long lasting fashion classic! The collision between retro and present, always explore the infinite possibilities of classic elements in the future development, showing a unique temperament. Retro large lapel, a traditional status symbol, helps to lengthen the neck line, improve the overall thin effect, but also gives exquisite clothing charm.
The lattice or stripe style is classic and simple, lasting for a long time in every season. The trend has never left the fashion stage and has a permanent fashion charm. By different colors of grain splicing, you can achieve innovative classics, flexible for any collocation, any occasion, high economic benefits!
“Clothes are simple, but simple concepts are used to fight against the chaos of nothing,” Miuccia Prada said of her collection. This is a time for seriousness, reflection and reflection. What do we do, what is fashion, what are we doing here? “
What is fashion? Fashion can last forever! Durable denim elements are durable fashion, elegant and cool mix and match style, achieve a unique fashion attitude, but also provide high-value clothing options for the return of normal life after the epidemic.
Petah Marian, senior strategist at WGSN insight, a trend forecasting company, believes that when we study the purpose of fashion and the meaning of luxury goods, we are entering an era of reflection. People have redefined luxury through the epidemic, she said. Living in a society that has been shrouded by the epidemic for nearly a year, health and peace, community and interpersonal relationship have become more and more valued elements.
Marian believes that many people will get rid of the symbolic flashiness and replace them with valuable things in the context of economic austerity. They can move towards luxury through more tactile perception and humanistic aspects, such as the softness of clothes, or understand how garment makers make clothes.
After the epidemic, brands tend to choose the earth color that can soothe people’s hearts, let the audience feel the nature and tranquility given by nature, and also revere everything in the nature. Color can reflect the real feelings of the audience’s heart, but also can pacify the mind. The warm, natural and healing colors of the earth are neither gorgeous nor flashy. They convey a low-key sense of closeness. They are full of peaceful atmosphere and warm the hearts of the audience after the epidemic.
Tiffany Hsu, fashion buying director of online luxury retailer mytheresa, believes that durable luxury goods will be the investment trend in the current fashion sector.
“I think we’re going to see a more restrained version of luxury, more about quality and permanence that you can wear at any time, which is what modern luxury really means,” she said
“After the closure of the city, people will be looking for simple and fashionable works like khaite, works like the row and Jil sander that are very suitable for indoor and outdoor use,” said Tiffany Hsu. We’ve also seen a rise in sales of high-end jewelry, which is a very permanent fashion again. “
In the end, timeless works will become our most cherished fashion works. For one person, it could be feather heels; for another, it could be perfect, tailored black pants. In fact, for everyone, it will mean different things for everyone to be well dressed and exquisite to step into society again, but this is definitely something to celebrate!
Founded in 1954, La Perla is one of the world’s top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters’ world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.
Data shows in recent one month most products use embroidery and lace as decorations and embroidery occupies a large share. Lace and embroidery cover four in the top 5 salable items, and show a growing momentum. The silk sleepwear ranks the first.
Crossed cutouts and vane embroidery are complicated, delicate and elegant. This design comes from Arabian weaving craft in the 13th century. Ada Masotti, the founder, was fascinated by the complicated knots at the first sight and then used these knots as decorative elements on intimates. That is how the barely-there sexiness of La Perla comes.
Layered embroidered gauze is breathable, revealing seduction in sweetness.
Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.
Self-Portrait maintains a high manufacturing standard which is comparable to luxury goods, but sets an amiable price. Ethereal and feminine designs and appealing price make it quite popular. Key Elements: Lace, Cutout, Ruffle
Self-Portrait prevails within a few years with its exquisite workmanship, unique cutting and design sense. Female stars such as Yang Zi, Qi Wei, JENNIE, Miranda Kerr and Elizabeth Banks once worn clothing of Self-Portrait on important occasions such as the red carpet and award ceremony.
Self-Portrait S/S 2020 series adds the dramatic hood to the knitted dress made of transparent yarns, well blending sports and delicacy. Ruffle goes across the whole collection and brings a girly feel. Creative designs, innovative looks and exquisite crafts display its charming cutting and silhouette.
With the advent of 5G era in the Internet industry, technical progress has an strong impact on people’s life. Intelligent technology is constantly upgrading people’s home life and the way of leisure and entertainment, and consumers who like to stay at home are getting closer to the virtual world. In addition to online selling, human-computer interaction, AR technology, 3D try-on and other technologies have also been realized. Technology has exerted a strong influence in this pandemic. It enables people to make bold attempts on operation mode, consumption idea and even design concept in advance, promotes the progress of human civilization and shows a profound influence on the fashion industry.
As COVID-19 influences the global fashion industry in varying degrees, various fashion events have been postponed; many online celebrities, bloggers and fashion buyers have been absent from the New York and London fashion weeks; Milan fashion week has to end in a hurry; Seoul’s A/W 2020 fashion week in March is also cancelled. Shanghai fashion week, which was originally postponed, has taken a bold new attempt as other fashion weeks have been left baffled. Shanghai fashion week has teamed up with Alibaba’s e-commerce platforms to launch the most special Tmall Fashion Week. It makes use of green screen, AR, virtual KOL, virtual flash and other surreal technologies.
As one of the most successful virtual idol, Hatsune Miku’s commercial value has been tested in the market for more than a decade and remain active. The virtual online celebrity industry is developing rapidly and undergoing a significant shift in the relationship between the brand and consumers. On one hand, the novelty of the topic and the affordable endorsement cost make the virtual online celebrity more cost-effective at this stage. On the other hand, consumers who are tired of the traditional way of celebrity endorsement constantly need new fashion forms, which drives virtual celebrities to develop toward the real and the statement-making directions. Lil Miquela’s team gives her a name in the real world as Miquela Sousa. She is a 20-year-old mixed-race girl between Brazil and Spain living in Los Angeles. And she is also a model and singer. She has her own self-awareness, supports the rights of black people and has spoken out against Donald Trump.
During the pandemic, jnby BY JNBY captures kids’postures at home to experience their happiness.
jnby for mini, the infants’ wear collection founded in A/W 19/20, is designed for infants aged from 0 to
Based on its original artistic aesthetics, it creates a flexible and fun style.
In S/S 2020, designers take cues from Miss Peregrine’s Home for Peculiar Children, and express equality and respect through perspectives of Time Circle, Extraordinary Talent and inclusiveness. This season designers focus on kids to explore, protect and encourage the diversity of kids. We believe, for every kid, it is more important to accept and embrace themselves than integrating into others.
In S/S 2020, jnby By JNBY continues its simple wood tones, simple and bright. Hangers are in fluorescent green, pastel colors, navy blue as well as blackish green and khaki popular in S/S 2019.
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of jnby By JNBY. In S/S 2020, T-shirts, dresses, trousers and shirts occupy a large proportion. Items made of woven fabrics are dominant. In addition to new products of S/S 2020, items in previous years are on sale again. The most salable two styles are from S/S 2019 collection.
Price data of new products is mainly drawn from the online official flagship store of jnby By JNBY. The table analyzes the price range of six categories of outerwear, shirts, dresses, trousers, sweatshirts and T-shirts.
According to data analysis of TOP 100 downloaded men’s overcoats in March, the fashion leisure style grows by 5%, and business leisure takes up the second place. This month the market also pays attention to rune arts. For patterns, the classic check is dominant splicing dominates crafts.
According to the TOP 10 styles (From left to right are 1-5, 6-10.), the checked overcoat holds 4 styles in the TOP 10. For silhouettes, the turn-down collar, the hooded style and lapel design are dominant. Burberry which tops the list splices khaki and white, with a water-proof zipper and drawstring to enhance the functionality and the chic feel.
The hooded design is both fun and genteel. gxg jeans applies a Chinese dragon embroidery, and combines letter and pattern to enhance the charm and appeal. HUGO combines toggles with the hood, showing a preppy style.
Enhanced voluminous feel, magnified proportion and pockets or stacked layers decorated by reflective strips are modern and classic, easily switching between commute and daily.
This is Alessandro Michele’s fifth year at Gucci. Michele leads us to rethink the definition of masculinity through the nonlinear time travel to the moment of birth. Gucci jumps out of traditional concepts and rewrites the powerful male chauvinism. Without social restraints or power limits, boys are wearing Mary Jane shoes, stockings and skirts in bright colors and a well-fitting silhouette. Gucci breaks male rules and neutral beauty, showing diversified sides of men.
Gucci’s ambassador Kim Jong In (Kai), artist Maurizio Cattelan, rapper Tyler the Creator, musician Mark Ronson and actor Earl Cave all wear different styles to the Gucci A/W 20/21 menswear show.
Check is still an important element in this season. Gucci uses feminine and neutral designs to bring retro charm. Retro check set and fresh blue check fabric bring a lethargic and free feel, and display the retro and preppy charm.
Knitwear in this season is strongly retro. The hand-crocheted florals, loose cardigan and color-blocked knitwear all bring a romantic and retro feel to the simple silhouette.