The Analysis of YUHAN WANG The Womenswear Designer Brand

YUHAN WANG

YUHAN WANG is a London-based womenswear brand established by Yuhan Wang in 2018, focusing on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. Designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as a signature style. “Beauty with weirdness, softness, delicacy and sensibility” says Wang. S/S 2022 collection, titled Juliette Has a Gun, raised the problems about gender inequality and women’s vulnerability. The vaguely Western strand of her theme explained this season’s horse prints among Wang’s roses and butterflies. The romantic styles of the brand was integrated with darker colors, and conveyed the feminine power through pistol holsters.

Brand Analysis

Keeping the fusion of traditional Chinese styles and modern elements, YUHAN WANG selected lightweight, smooth chiffon, silk, and lace to be the materials The translucence of fabrics and bared skin created lithe poetry and hazy aesthetics.

Chiffon Fabric

S/S 2022 collection maintained the romance of YUHAN WANG. Plenty of roses were integrated with darker colors and chiffon fabrics to feel the flowing gracefulness. All-over printed X-line floral suit exuded liveliness in the serious atmosphere. Such fusion and interconnection offered a really unique touch.

Flowers On Black

The soft fabrics of signature crinkled dresses applied shirred structures to present strong drapability. The combination with all-over printing broke the original order of flowers and strengthened the waisted effect to reveal the beauty of oriental women.

Crinkled Dress

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The Womenswear Runway Analysis of CHANEL

CHANEL style

CHANEL S/S 2022 Ready-to-Wear collection returned to the Grand Palais. The show without magnificent props put emphasis on the release of clothing. Inspired by the magic of fashion seen through the photographer’s lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly’s wings on black chiffon. Behind the camera lens, model Vivienne Rohner plays the role of both photographer and fashion muse in cinematic black and white, for a first glimpse of the inspirations behind the collection by Virginie Viard.

CHANEL style

Bright colors were the mainstream of this ready-to-wear show, which was not a stranger to CHANEL, because Karl Lagerfeld often applied these tones in the last 80s and 90s. It could be the exclusive memory for CHANEL in that period.

CHANEL style

Virginie Viard woven the brand DNA of CHANEL into the motif this season. Double-C was integrated into jacquard, obscure motif, yarn-dye and sequin to form fabrics. Besides, logo is rather important to the luxury market, and this essence of brand creates ready-to-wear with high recognition.

CHANEL style

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The Womenswear Runway Analysis of PRADA

PRADA

The Spring/Summer 2022 Prada show is staged, simultaneously, in the Deposito of the Fondazione Prada, Milan and in Bund 1, Shanghai. Seduction, Stripped Down is the name Prada and Simons gave to the collection. Complex historical elements were rebuilt to be modernized and simple to interpret the embrace and subversion of sexiness. Bra cups and corset bones were fused with knitwear, outerwear and dress by modernized designs to feel solemn, sexy and harmonious; evening gown was simplified to reach a balance between seduction and mini-malism; raw or distressed leather jackets and tiny duchesse satin miniskirts presented the interplay of elegancy and punk. Miuccia and Raf created a fantastic and realistic renewing process by deconstructing and regrouping daywear with gorgeous clothing.

PRADA

Distressed heavy leather jacket is a key item this season, which fuses the wildness of rock singers and riders. Dark-tone punk leather and crisp genderless silhouette are layered with duchesse satin miniskirts to bring the conflict of masculinity and elegancy, roughness and fine-ness, which is exactly PRADA’s reinterpretation of sexy.

PRADA

The palette of PRADA defined the sexy, luxurious and passionate touch of high-saturation bright colors. Salted Lime, Oriole, Blazing Yellow and Poinciana endow minimalist modern styles with luxurious sexy though visual impact and high saturation.

PRADA

The bones of corset were used throughout the collection. Irregular, loose arrangement focused on the comfort of slim waist and maintained the core element. Red lace dress was fused with corsetry bones to present amazing visual effect and interpret the pioneering sexy concept.

PRADA

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GANNI The Womenswear Designer Brand

Womenswear Designer Brand

GANNI is a niche cashmere brand that was founded by a Copenhagen art gallery in 2000. After Nikolaj and Ditte Reffstrup took over the brand in 2009, the traditional image has been totally subverted. Being no more depressive and monotonous as other Scandinavian brands, the “Scandi 2.0” brought by GANNI presents fresh colors and sharp contrasts. Based on the fashion attitude of being free, comfortable yet cool, GANNI integrates girlish elements(puff sleeve, doll collar, dress) with those tough elements(leather, denim, animal print) to bring fun. Different from the traditional runway in the past, GANNI F/W 2021 collection provided a unique digital experience with music that we have never seen before.

Womenswear Designer Brand

Fun smiley face is combined with flowers and letters or arranged in order to show lively and vital color blocking. Striped smiley prints and front insert pockets can be paired with denim miniskirt and Chelsea boots.

Womenswear Designer Brand

Gentle floral print is always the signature of GANNI. Graceful dresses with pastoral flowers fuse elements together. We can feel stronger playfulness through the dazzling colors and color conflicts than the past Scandi style.

Womenswear Designer Brand

The large-scale use of mixed curves and straight lines is more eye-catching. Black and white top-stitches is paired with crisp leather. The placement decoration on pockets reveals the sweet and cool romance of early autumn.

Womenswear Designer Brand

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The Analysis of 7440.37.1 The Menswear Designer Brand

Menswear Designer Brand

The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. “Inert” has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.

Menswear Designer Brand

The latest A/W 21/22 collection of 7440.37.1 was titled NO.7440 and centered around “New Series, No Definitions”. With no extra definitions, the lines, structures, colorways and visual effects of this collection were all transformed from emotions. The disorderly presentation accentuated the details and created a brand new chapter. Variable shirts, utility jackets, suit jackets and trousers were shown in this season.

Menswear Designer Brand

The irregular color blocking of this season divides clothing structure into different shapes to form a new visual image and layered effect. Different colors are used to form a strong linear effect. This disorderly styling perfectly presents the theme of this season.

Menswear Designer Brand

The stitches in this new collection form a novel visual effect. Fake and real structures are mixed together, and the color conflict brought by black and white enriches the general layers. A harmonious yet messy prettiness is presented.

Menswear Designer Brand

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The Analysis of Japanese Brand FRAY I.D The Womenswear Designer Brand

Womenswear Designer Brand

FRAY I.D is a popular womenswear brand of MASH style lab. To order to obtain pleasure of wearing clothes, superior Elegance is combined with fully self-expressed avant-garde Mode to carry out a new street fashion for next generation. A/W 21/22 collection maintains the elegant fashion principle of the last season to create intellectual knitwear and minimalist overcoat.

Designer Brand style

Among the ready-to-wear of A/W 21/22 collection, minimalist woolen coat is paired with black dress and sexy translucent knitwear is matched with black A-line dress to set off the elegancy of women.

A/W 21/22 Lookbook

Knitwear is the core item of this collection, which features minimalist and wrapped silhouettes. The wrapped knitting on waist and shoulder exudes the elegancy of intellectual lady.

Wrapped Knitting overcoat

Lapelled and point-collar coats show minimalist H-line and tight-fit silhouettes in A/W 21/22 collection. Regular khaki and blue colors are rather suitable for office ladies.

Commuting Overcoat

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ZOE MELODY The Korean Kidswear Designer Brand

Korean Kidswear Designer Brand

The Korean brand ZOE MELODY can naturally combine different colors together to compose daily and comfortable rhythms. The bright and fun colors in the A/W 21/22 can better attract children, and these lovely animal patterns and unique prints are also adorable.

Korean Kidswear Designer Brand

Fresh grapefruit reminds us of warm joyous mood and fruitful harvest. Wearing such color in autumn will definitely make the wearer happy.

Korean Kidswear Designer Brand

Novel patterns enliven the set. Ribbed neckline, cuff, hemline and tightened leg opening of sweatshirt, sweatpants and collarless jacket can better present the athleisure style. Bold and bright colors are selected to attract kids.

Korean Kidswear Designer Brand

Irregular oval dot is a highlight for A/W 21/22 kidswear design, which breaks the limit of normal shape and catches eyes.

Korean Kidswear Designer Brand

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The Analysis of Louis Vuitton The Luxury Womenswear Brand

As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world — LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.
Latest brand news:
1. LVMH Group’s 75 Maisons announced commitments to Métiers d’Excellence and signed Worldwide Engagements for Métiers d’Excellence on July 23.
2. On July 22, LVMH announced the final date of 2021 LVMH Prize for young fashion designers – 8th edition. The final will take place on Tuesday, September 7 at the Louis Vuitton Foundation.

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Frankygrow The Japanese Kidswear Designer Brand

Kidswear Designer Brand

Frankygrow is a fashion brand for kids and adults which is developed based on the concept of ‘Simple Pop’. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.

Kidswear Designer Brand

The irregular edges of patterns can show the uneven effect of ink smudging, which breaks the convention of common black and white checks. This simple yet unique design presents the innovative ideas of designer.

Kidswear Designer Brand

Geometric segmentation is a highlight of Frankygrow in this season. Simple hexagons, circles and squares divide sleeves and dressed into multiple parts, which makes flat graphics dimensional.

Kidswear Designer Brand

Jacquard fabric is applied widely in this season. Trimmed threads are rolled up by hands to produce 3D fabrics, which look like little flowers.

Kidswear Designer Brand

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The Analysis of Wooyoungmi The Menswear Designer Brand

Menswear Designer Brand

The Korean designer Wooyoungmi is a female who is successful in the world of menswear, and her brand has already been a leader of the Korean fashion. The delicate and precise designs of Wooyoungmi hope to provide consumers with beautiful yet unconventional clothing. Just like the experience of art and culture, fashion can also jump out of the ordinary. In the A/W 21/22 collection, designer focuses on ‘Nature’, an unbroken natural condition. A series of outdoor elements express designer’s concern about nature and her awed heart of exploration.

Menswear Designer Brand

Wooyoungmi enlarges the silhouette of clothing in this season. The widened shoulders of different items strengthen the masculine power and fit more occasions.

Menswear Designer Brand

The matching of wool is essential for autumn and winter. Soft tactility is combined with delicate details to interpret basic woolen coat, which exudes the minimalism of modern gentlemen.

Menswear Designer Brand

Denim item is the fashion element injected by Wooyoungmi. The decorations on the pockets, back and patterns of original denim and black denim are delicate and unconventional.

Menswear Designer Brand

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