Fashion Brand – Topfashion

The Analysis of NEIWAI The Underwear & Loungewear Brand

Contemporary Chinese women have been changed inside and out. NEIWAI grows with the female group as an advocator, a witness, and a companion. The S/S 2022 collection started the prelude of the celebration of the 10th anniversary.

Featured favorites of legendary artist Faye Wong, international spokesperson for NEIWAI, including her preferred pajama set and the chic turtleneck sweater she wore in the announcement.

The Barely Zero collection has been evolved to be better than ever. The newest 2022 release of Barely Zero features new style options, improved odor reduction, and greater fabric durability with prolonged wear and use.

Lightweight Tencel is integrated into the design to show breathability and practicality. The combination of Tencel and cotton keeps the moisture and temperament. The soft gloss on the surface sets off the texture of skin. Detail designs and patterns create an artistic mood.

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The Analysis of DESCENTE The Benchmark Sportswear Brand

Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.

Inspired by Tokyo and snow mountains, DESCENTE x atmos unveiled high-end thermal jackets. Skiing jacket is printed by the sky and mountains in the sunset; however, another jacket uses understated black-and-white camouflage to reflect the chaotic conce-pt of Tokyo.

The cooperation of DESCENTE and Lamborghini presented dynamics and speed. Minimalist silhouettes mainly selected scientific fabrics with strong athletic performance, such as wind-and-waterproof 3L fabrics and AIR fabrics. Milky brown and mustard yellow were the main tones.

DESCENTE launched a collaboration with the Austrian professional skiwear brand ATOMIC. Dominated by red colors, skiing uniform was mainly presented by color blocking. PRIMALOFT materials were opted for the thermal performance. Letter logos on the front chest enriched the details and strengthened the brand identity.

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The Analysis of Cycle by M.Y.O.B. The Womenswear Designer Brand

Cycle by M.Y.O.B. is a label focusing on American fashion, Harajuku streetwear, and environmental protection. S/S 2022 collection injected the popular cosmic elements into the design. Mysterious starry sky, signature logo letters, fun aliens, and impactive universe space are printed on T-shirts, under-pants, shirts, sweatshirts, and jeans. The use of signature de-construction subverts the aesthetics.

The creative image of alien is enlarged on the back part of shirts. Phrases as “COSMOS” and “UNIVERSE” underline the core design idea. Based on the Japanese minimalist aesthetics, color schemes of Cycle by M.Y.O.B. present a gentle and unique visual effect.

Deconstructed patchwork is an important detail for the brand. Curvy tailoring and color blocking enrich the visual layers on the upper body. Irregular lightning-shaped patchwork is combined with cosmic prints to create avant-garde products.

With a thick nostalgic temperament, slim-fit flared trousers use deconstructed patchwork to elevate the detail quality. Skin-friendly knitted jacquard sets off the charming body shape. Low-impact floor-length wide-legged jeans in bright tone are avant-garde and fashionable.

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The Analysis of FENG CHEN WANG The Menswear Designer Brand

FENG CHEN WANG is a London designer brand founded by the Chinese designer Fengchen Wang in 2015. The graduate of London’s Royal College of Art was listed as the semi-finalists of the LVMH Prize 2016. Her freedom-oriented attitude and researches on menswear structures create a pioneering aesthetic. Inspired by the personal life tracks, FENG CHEN WANG presents both practicality and the sense of designing.

Brand logos are presented on garments through embroidery, 3D embellishments, and appliques, which enriches the visual effect and strengthens the brand identity.

Deconstruction is the signature of FENG CHEN WANG. Smart fake necklines and waistbands express personality and reflect the design aesthetic of the designer.

Metallic accessories are added into minimalist silhouettes to break the monotony and elevate the qualities.

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The Analysis of J.W.Anderson The Menswear Designer Brand

Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aes-thetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements.

Vegetables were integrated with the brand logo for playfulness. The latest A/W 21/22 collection included printed T-shirts, casual outerwear, knitwear, and trousers.

J.W.Anderson has launched several collaborations with Uniqlo since 2017. Bringing the fairy tale character Peter Rabbit to the forefront, the new collection brought us cozy living scenes in British manor houses.

Classic checkerboard is updated by the brand name to show vitality.

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The Analysis of Angel Chen The Womenswear Designer Brand

Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.

Color is at the center of Angel Chen’s brand DNA. Cooperated with the contemporary Indian artist Amey Sali, Angel Chen presented impactive and bright tints on robe-style outerwear, tutu, and dancing wear through water rubbing, ink-jet painting, color painting, and transferring.

To pay homage to classic martial-art films, Chinese calligraphy and embroidery elements were added into this collection. Translucent materials, wide sleeves, and robe-like outerwear were embroidered by Chinese characters for strong identity. The embroideries on textured cotton-linen outerwear fully expressed the image of oriental kong fu masters.

The smudged effect comes from the ink splashing of traditional Chinese painting. The all-over printing on loose-fit shirtdress, classical pants, and robe-like outerwear is combined with tie-dyeing to present natural and random patterns. The visual tension of smudged ink strengthens the qua-lity and texture if fabrics.

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The Analysis of LI-NING of Chinese Fashion Leader

Brand News

1.Li-Ning S/S 2022 fashion show & music festival 4. LI-NING 1990 immersive art exhibition

2.Land in American ComplexCon 5.LI-NING Running Camp

3.Open world-first LI-NING 1990 store in Beijing on Novem

4. LI-NING 1990 immersive art exhibition

5.LI-NING Running Camp

Inspired by the challenging extreme sports, LI-NING S/S 2022 collection explored groundbreaking lifestyles and launched a conversation with the traditional Chinese culture. The collection looked for artisanship from the aesthetics and geometric principles of origami art. The free expressions of styles, patterns, silhouettes, and shapes were joined by technical fabrics to combine practicality with the fashion.

LI-NING officially revealed the debut of its high-end line 1990 collection, which bears a motif comprised of three of its original logos used when the brand was founded by gymnast Li Ning in 1990. The line combines Chinese artistic and cultural details with sharply tailored elements, with a visual identity rooted in the ancient Chinese philosophical concept of heaven being round and Earth being square.

Inspired by the design of Olympic gold metals, LI-NING 1990 reinterprets the passionate and uplifting athletic spirits and pays homage to all the challengers.

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The Analysis of PIMPOLLO The Korean Designer Brand

The Korean kidswear brand PIMOPLLO is deeply loved by the public for its bright hues, cute illustrations, and practicality. Delicate details as all-over prints, ruffles, and puff sleeves are presented this season to underline the cuteness and sweetness of kids.

Hearts in pink, green, and blue represent friendship, while white ones reflect the delighted mood. All-over heart shapes show lovely appear-ance and carry designer’s good wishes.

All-over printing is a common craft for PIMOPLLO. Distorted bunnies, puppies, and kittens are arranged on clothing for cuteness and childish-ness.

The dresses this season mainly end at knees. Classic checks and funny illustrations are presented on garments. The use of high-neck design and large square collars elevates the loveliness.

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The Comprehensive Analysis of Menswear Trunk Shows

Shirts, jackets, and trousers are mainly designed to be simple on S/S 2022 trunk shows. Practical workwear remains mainstream, while ro-mantic floral elements dominate the pattern category. We can see that quilting and splicing are the major crafts, combining traditions with fashion to renew the aesthetic tonality. Trousers are presented by exquisite tailoring to feel the minimalist charm.

Fashion brands still apply workwear designs to S/S 2022 jackets and trousers. Jackets shift collar shapes and pocket designs for casual or business. The workwear jacket of DIOR MEN borrows the structure of suit to express fashion attitude.

Floral elements are the best for spring and summer. Suit jacket with large black-and-white roses is rather understated and romantic, while shirt is also a suitable category for flowers. All-over printing and embroidery carry the longing for the wonderful spring.

Beyond the use on down jacket, the quilting on jackets and trousers reveals innovative design ideas. Geometric or curvy quilting is joined by trendy colors and loose-fit silhouettes to create youthful streetwear.

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The Menswear Runway Analysis of DIOR MEN

Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.

Formal dresses, casual wear, and active styles were all paired together in this season to create looks that are suitable for both daily life and going-out. Mix-and-match also celebrated the theme of this collection, translating literature through the language of couture.

Check was brought to the forefront this season. Color changes and bias-cut injected newness into the classic checked elements. DIOR paired different checked garments with sequined neckties for the elegant image of gentlemen, which caught the fashion trend and nodded to the classics.

The painted images were adapted from the cover graphics of Kerouac’s posthumously published novel, Visions of Cody, to interpret the new perspective of crafts and culture. Leather motorcycle jacket is decorated by patterns in bright colors to feel a modern touch.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12294-col_30/