Self-Portrait The Womenswear Designer Brand

Womenswear style

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

Womenswear style

Self-Portrait maintains a high manufacturing standard which is comparable to luxury goods, but sets an amiable price. Ethereal and feminine designs and appealing price make it quite popular. Key Elements: Lace, Cutout, Ruffle

Womenswear style

Self-Portrait prevails within a few years with its exquisite workmanship, unique cutting and design sense. Female stars such as Yang Zi, Qi Wei, JENNIE, Miranda Kerr and Elizabeth Banks once worn clothing of Self-Portrait on important occasions such as the red carpet and award ceremony.

Womenswear style

Self-Portrait S/S 2020 series adds the dramatic hood to the knitted dress made of transparent yarns, well blending sports and delicacy. Ruffle goes across the whole collection and brings a girly feel. Creative designs, innovative looks and exquisite crafts display its charming cutting and silhouette.

Womenswear style

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The Road of Fashion in The Sci-tech Age

With the advent of 5G era in the Internet industry, technical progress has an strong impact on people’s life. Intelligent technology is constantly upgrading people’s home life and the way of leisure and entertainment, and consumers who like to stay at home are getting closer to the virtual world. In addition to online selling, human-computer interaction, AR technology, 3D try-on and other technologies have also been realized. Technology has exerted a strong influence in this pandemic. It enables people to make bold attempts on operation mode, consumption idea and even design concept in advance, promotes the progress of human civilization and shows a profound influence on the fashion industry.

As COVID-19 influences the global fashion industry in varying degrees, various fashion events have been postponed; many online celebrities, bloggers and fashion buyers have been absent from the New York and London fashion weeks; Milan fashion week has to end in a hurry; Seoul’s A/W 2020 fashion week in March is also cancelled. Shanghai fashion week, which was originally postponed, has taken a bold new attempt as other fashion weeks have been left baffled. Shanghai fashion week has teamed up with Alibaba’s e-commerce platforms to launch the most special Tmall Fashion Week. It makes use of green screen, AR, virtual KOL, virtual flash and other surreal technologies.

As one of the most successful virtual idol, Hatsune Miku’s commercial value has been tested in the market for more than a decade and remain active. The virtual online celebrity industry is developing rapidly and undergoing a significant shift in the relationship between the brand and consumers. On one hand, the novelty of the topic and the affordable endorsement cost make the virtual online celebrity more cost-effective at this stage. On the other hand, consumers who are tired of the traditional way of celebrity endorsement constantly need new fashion forms, which drives virtual celebrities to develop toward the real and the statement-making directions. Lil Miquela’s team gives her a name in the real world as Miquela Sousa. She is a 20-year-old mixed-race girl between Brazil and Spain living in Los Angeles. And she is also a model and singer. She has her own self-awareness, supports the rights of black people and has spoken out against Donald Trump.

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jnby BY JNBY The Kidswear Benchmark Brand

Brand Dynamics

  1. During the pandemic, jnby BY JNBY captures kids’postures at home to experience their happiness.
  2. jnby for mini, the infants’ wear collection founded in A/W 19/20, is designed for infants aged from 0 to
  3. Based on its original artistic aesthetics, it creates a flexible and fun style.

In S/S 2020, designers take cues from Miss Peregrine’s Home for Peculiar Children, and express equality and respect through perspectives of Time Circle, Extraordinary Talent and inclusiveness. This season designers focus on kids to explore, protect and encourage the diversity of kids. We believe, for every kid, it is more important to accept and embrace themselves than integrating into others.

In S/S 2020, jnby By JNBY continues its simple wood tones, simple and bright. Hangers are in fluorescent green, pastel colors, navy blue as well as blackish green and khaki popular in S/S 2019.

Quantity and proportion of new products are mainly drawn from data of the online official flagship store of jnby By JNBY. In S/S 2020, T-shirts, dresses, trousers and shirts occupy a large proportion. Items made of woven fabrics are dominant. In addition to new products of S/S 2020, items in previous years are on sale again. The most salable two styles are from S/S 2019 collection.

Price data of new products is mainly drawn from the online official flagship store of jnby By JNBY. The table analyzes the price range of six categories of outerwear, shirts, dresses, trousers, sweatshirts and T-shirts.

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The TOP Overcoats List of Menswear

Overcoats

According to data analysis of TOP 100 downloaded men’s overcoats in March, the fashion leisure style grows by 5%, and business leisure takes up the second place. This month the market also pays attention to rune arts. For patterns, the classic check is dominant splicing dominates crafts.

men's Overcoats

TOP 10

According to the TOP 10 styles (From left to right are 1-5, 6-10.), the checked overcoat holds 4 styles in the TOP 10. For silhouettes, the turn-down collar, the hooded style and lapel design are dominant. Burberry which tops the list splices khaki and white, with a water-proof zipper and drawstring to enhance the functionality and the chic feel.

Men's overcoat

The hooded design is both fun and genteel. gxg jeans applies a Chinese dragon embroidery, and combines letter and pattern to enhance the charm and appeal. HUGO combines toggles with the hood, showing a preppy style.

4

Enhanced voluminous feel, magnified proportion and pockets or stacked layers decorated by reflective strips are modern and classic, easily switching between commute and daily.

5

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The Catwalks Analysis of Gucci’s Masculinity Menswear

deisgn Inspiration

This is Alessandro Michele’s fifth year at Gucci. Michele leads us to rethink the definition of masculinity through the nonlinear time travel to the moment of birth. Gucci jumps out of traditional concepts and rewrites the powerful male chauvinism. Without social restraints or power limits, boys are wearing Mary Jane shoes, stockings and skirts in bright colors and a well-fitting silhouette. Gucci breaks male rules and neutral beauty, showing diversified sides of men.

2

Star Guests

Gucci’s ambassador Kim Jong In (Kai), artist Maurizio Cattelan, rapper Tyler the Creator, musician Mark Ronson and actor Earl Cave all wear different styles to the Gucci A/W 20/21 menswear show.

Star Guests

Retro Check

Check is still an important element in this season. Gucci uses feminine and neutral designs to bring retro charm. Retro check set and fresh blue check fabric bring a lethargic and free feel, and display the retro and preppy charm.

Retro Check

Retro Knitwear

Knitwear in this season is strongly retro. The hand-crocheted florals, loose cardigan and color-blocked knitwear all bring a romantic and retro feel to the simple silhouette.

Retro Knitwear

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Pimpollo The Benchmark Brand of Kidswear

ANAREPORT_5dfc785d81ba5_5458

Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.

Brand Overview

Sweatshirts take up an important part in Pimpollo. Apart from normal stripes and polka dots, fun animals and illustrations become a new point. The pattern emphasizes the hand-drawn feel by kids. And sweatshirts are combined with outerwear collar, very creative.

Sweatshirts with Fun Patterns

In this season, ruffles in different parts of the dress become the major point. Ruffles in the hemline are simple and sweet, while ruffles in the collar have a design sense.

The Dress

Fleece is definitely the hot fabric in this autumn and winter. It is favored by kids due to its comfortable hand feel and warmth. Pimpollo integrates splicing of the outer with inner surfaces, embroidery in the collar and applique in pockets, enriching the visual impact and enhancing the wearing experience.

Outerwear

Puffa jackets are necessary in autumn and winter. Pimpollo favors all-over printing, splicing and collar. The fluffy collar is favored by kids because of its warmth and softness. Besides, it can also enrich the visual sense.

Puffa Jackets

The cute sleeping bag is the highlight in this season. Compared with sleeping bag styles in Chinese market, Pimpollo creates lighter and thinner styles. Sleeveless design is convenient and comfortable for kids. The cute animal illustrations, applique and hand-made decorations make the sleeping bag more fashionable and adorable.

Sleeping Bag

 

Run rabbit The Kidswear Benchmark Brand

kidswear

As a native Korean brand, designers of Run rabbit pay great attention to displaying the infinite creativity of children in each season, and it is especially good at representing retro sentiments with modern style through the unique culture. In A/W 19/20, designers create a restaurant scene of Run rabbit and integrate the bazaar, restaurant and waiters into simple and versatile styles, bringing a different wearing experience.

Brand Dynamics

Sweatshirts in A/W 19/20 are colorful, such as khaki, forest green, sapphire blue, brick red and Chinese red. Inspirations are bold and direct greetings and slogans, such as “MAY I HELP YOU?” and “OPEN”. The hand-drawn effect is funny and imaginative.

Colorful Sweatshirts

Designers use the dropped-shoulder design as the key point to the vest, cardigan and pullover. The simple stitch highlights the collocation through color-blocking.

The Dropped-shoulder Knitwear

The dress of Run rabbit is the combination of modern style and vintage. The ruffled dress with apple patterns is paired with tonal tunic, full of the retro sentiments. The slit skirt is equipped with natural ruffles through a elastic waist, quite fashionable.

The Dress Expressing Selves

Tweed outerwear with multiple pockets is very eye-catching in this season. Lettered brooch is lively and bold. The brushed outerwear with a turn-down collar is bright-colored, versatile.

The Short Outerwear

The mid-length outerwear is necessary in the cold winter, whether it’s the puffa jacket or quilted trench coats. The fleece overcoat is more fashionable and eye-catching through exaggerated all-over texts.

The Mid-length OuterwearThe Mid-length Outerwear for kids

In this season, Run rabbit pays much attention to the collocation of leggings, and creates statement styles through splicing the top and bottom, spliced side seams and color-blocking. In addition, designers add a drawstring to the waist and resin adjustable clips to the overalls, bringing a different workwear feel.

Versatile Trousers

 

The Atelier The Designer Brand of Women’s Dream Wedding Dress

wedding dress

There is a story in ancient China about a man named Zhuang Sheng who dreamed that he became a butterfly. This philosophical problem is elusive, but people acknowledge that life is like a dream. In the new season, With the understanding of “illusion” and “dream”, the Atelier brings the artistic aesthetic into the brand’s design and depicts a dreamlike and luxurious dream with superior fashion craft. Combining elements from different countries and cultures, each wedding dress comes with different dreams.

wedding

The Atelier is a Malaysian wedding dress boutique and sets a studio in Shanghai, China, in 2010. Then, Professor Jimmy Choo OBE joined The Atelier as the design director and the creative director. Professor Jimmy Choo OBE is a world famous ethnic Chinese designer who designed for the late princess Diana and many famous ladies. The Atelier has always advocated diversified designs integrating with ideological, cultural and aesthetic elements, so we can see visual elements and delicate handicraft from all over the world in styles of The Atelier.

Introduction of The Brand

The Atelier became the opening show brand at the Shanghai fashion week 2020 S/S launch. The post-90s actress, Chen Duling, began a fantastic and romantic dream show for the brand. Recently, The Ateleir is invited by fashion masters to present a white fantasy show, showing the pure colors of China. It participated in the trip between China and Malaysia in the second CIIE, carrying out exchanges and discussions among different cultures. It is favored by the industry and consumers with its fine crafts and bold unique designs.

Brand Dynamics

Dreams are normally colorful. The light-colored sheer dress is decorated by soft feather, interpreting the ethereal dream and the purity of prosperity. Hand-made pleat is favored by The Atelier. Light-colored sheer is layered one by one, depicting a cloud-like and dreamlike picture, lively and full of a quality sense.

Sheer in Fantastic Colors

Feather is the perfect choice to create a dreamlike atmosphere. The Atelier layers floaty ostrich feathers with embroidery or partial decorations, showing the femininity and softness. Rhinestones are applied to the transitional part, glittering in the dream.

Feather and Rhinestones

In the new season, sequins are no more flashy, and appear in designs with different patterns and textures. The Atelier presses sequins to the sheer, so the free and kaleidoscopic patterns are created. The 3D cut ruffles in the top is soft, while the hemline is designed to be retro court style, gorgeous and dazzling.

Mottled Sequins

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ALMOSTBLACK The Menswear Designer Brand

Menswear Designer Brand

ALMOSTBLACK identifies itself as a Post Japonism brand. Its design style integrates with the essence of traditional Japanese aesthetics, creating menswear with strong punk and street style. Founded by designers Shunta Nakajima and Masaki Kawase, the brand has been active in the fashion circle since 2015, providing space for the two designers to create classic works. The S/S 2020 series, with the theme of PLAY FORM, is inspired by Isamu Noguchi’s sculpture which has a technique of first drawing grid paper on curved parts, then carving stones into the shapes of the parts, and finally combining them together. This series includes printing patterns, embroidered jackets and functional clothing.

catwalk style

Ready-to-wear of this season is all in the loose silhouette, and combined with ingenious arc structures and eye-catching details to enrich the beauty of clothing structure, and to display the inspiration and creativity of designers. Tonal design or color-blocked design in placement could add an individual feel.

Deconstruction

Large-scale abstract printing is the featured pattern in S/S 2020. Black and white tones are dominant, while small-scale abstract patterns are decorated by a few golden, red and bright blue decorations, adding a unique quality sense and visual enjoyment to the brand’s menswear.

Abstract Patterns

The brand still keeps the street punk style. Metal rivets, round buttons and zipper are added to styles. Metal and black materials make a contrast to show the uniqueness and provide more space for creativity, displaying the balanced and harmonious beauty of design.

Outerwear with Metal Decorations

Black and white are the most classic tones. Designers interpret the diversification of shirts through the layered design on sleeves, ruffles on sleeves, double-colored neckline, bright-colored topstitch in the back and the segmentation of plackets, adding a unique individuality to the black and white shirts.

Simple Black and White Shirts

ALMOSTBLACK applies more diversified designs to trousers for S/S 2020. The one-piece trousers, functional trousers and tampered trousers are combined with tabs, pleats and zippers to provide space for men to show individuality and express selves.

Individual Trousers

 

ST.AGNI Womenswear Designer Brand Recommendation

ST.AGNI Womenswear

St.agni is an Australia local brand founded in 2014. It is dedicated to create multifunctional, exquisite and high quality products with the design philosophy of “Less is more.”. The studio is located in a coastal town, Byron bay, Australia. Therefore, the culture of coastal life is embodied in all aspects of its design aesthetics. St.agni is always good at adopting medieval architectural warm colors like ocher, rust and clay which are well presented in the design works of all seasons.

ST.AGNI Womenswear

In terms of suits in simple urban style, the neat and spiffy cutting and waisted design matching comfortable and casual pants are the standard aesthetic design of st.agni. The quaint wide stripes and neutral colors with low saturation make it more practical.

The Suit

The knitwear item is the most worth buying item of St.agni. It attracts people to buy with comfortable and soft yarns, simple but unique look, excellent silhouette and the earthy color tone with low saturation.

Soft Knitwear

The detail of straps brings new fashion to the dress, the slip top and the short top with symmetrical plackets, creates a more casual and freer image and sketches female waist properly, romantic and soft.

Straps

The smooth silk has a superior wearing experience. The simple 3D cutting silhouette accentuates the body shape of females to fully display the graceful and luxurious texture.

The Silk Item

Shoes and bags are the soul products of St.agni. The symbolic woven design is retro and casual. The genuine leather is hand made, exquisite and elegant. The earthy color tone is very inclusive and wearable.

Relevant Products Recommendations

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