The Catwalks Analysis of Gucci’s Masculinity Menswear

deisgn Inspiration

This is Alessandro Michele’s fifth year at Gucci. Michele leads us to rethink the definition of masculinity through the nonlinear time travel to the moment of birth. Gucci jumps out of traditional concepts and rewrites the powerful male chauvinism. Without social restraints or power limits, boys are wearing Mary Jane shoes, stockings and skirts in bright colors and a well-fitting silhouette. Gucci breaks male rules and neutral beauty, showing diversified sides of men.

2

Star Guests

Gucci’s ambassador Kim Jong In (Kai), artist Maurizio Cattelan, rapper Tyler the Creator, musician Mark Ronson and actor Earl Cave all wear different styles to the Gucci A/W 20/21 menswear show.

Star Guests

Retro Check

Check is still an important element in this season. Gucci uses feminine and neutral designs to bring retro charm. Retro check set and fresh blue check fabric bring a lethargic and free feel, and display the retro and preppy charm.

Retro Check

Retro Knitwear

Knitwear in this season is strongly retro. The hand-crocheted florals, loose cardigan and color-blocked knitwear all bring a romantic and retro feel to the simple silhouette.

Retro Knitwear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_7833-col_30/

Pimpollo The Benchmark Brand of Kidswear

ANAREPORT_5dfc785d81ba5_5458

Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.

Brand Overview

Sweatshirts take up an important part in Pimpollo. Apart from normal stripes and polka dots, fun animals and illustrations become a new point. The pattern emphasizes the hand-drawn feel by kids. And sweatshirts are combined with outerwear collar, very creative.

Sweatshirts with Fun Patterns

In this season, ruffles in different parts of the dress become the major point. Ruffles in the hemline are simple and sweet, while ruffles in the collar have a design sense.

The Dress

Fleece is definitely the hot fabric in this autumn and winter. It is favored by kids due to its comfortable hand feel and warmth. Pimpollo integrates splicing of the outer with inner surfaces, embroidery in the collar and applique in pockets, enriching the visual impact and enhancing the wearing experience.

Outerwear

Puffa jackets are necessary in autumn and winter. Pimpollo favors all-over printing, splicing and collar. The fluffy collar is favored by kids because of its warmth and softness. Besides, it can also enrich the visual sense.

Puffa Jackets

The cute sleeping bag is the highlight in this season. Compared with sleeping bag styles in Chinese market, Pimpollo creates lighter and thinner styles. Sleeveless design is convenient and comfortable for kids. The cute animal illustrations, applique and hand-made decorations make the sleeping bag more fashionable and adorable.

Sleeping Bag

 

Run rabbit The Kidswear Benchmark Brand

kidswear

As a native Korean brand, designers of Run rabbit pay great attention to displaying the infinite creativity of children in each season, and it is especially good at representing retro sentiments with modern style through the unique culture. In A/W 19/20, designers create a restaurant scene of Run rabbit and integrate the bazaar, restaurant and waiters into simple and versatile styles, bringing a different wearing experience.

Brand Dynamics

Sweatshirts in A/W 19/20 are colorful, such as khaki, forest green, sapphire blue, brick red and Chinese red. Inspirations are bold and direct greetings and slogans, such as “MAY I HELP YOU?” and “OPEN”. The hand-drawn effect is funny and imaginative.

Colorful Sweatshirts

Designers use the dropped-shoulder design as the key point to the vest, cardigan and pullover. The simple stitch highlights the collocation through color-blocking.

The Dropped-shoulder Knitwear

The dress of Run rabbit is the combination of modern style and vintage. The ruffled dress with apple patterns is paired with tonal tunic, full of the retro sentiments. The slit skirt is equipped with natural ruffles through a elastic waist, quite fashionable.

The Dress Expressing Selves

Tweed outerwear with multiple pockets is very eye-catching in this season. Lettered brooch is lively and bold. The brushed outerwear with a turn-down collar is bright-colored, versatile.

The Short Outerwear

The mid-length outerwear is necessary in the cold winter, whether it’s the puffa jacket or quilted trench coats. The fleece overcoat is more fashionable and eye-catching through exaggerated all-over texts.

The Mid-length OuterwearThe Mid-length Outerwear for kids

In this season, Run rabbit pays much attention to the collocation of leggings, and creates statement styles through splicing the top and bottom, spliced side seams and color-blocking. In addition, designers add a drawstring to the waist and resin adjustable clips to the overalls, bringing a different workwear feel.

Versatile Trousers

 

The Atelier The Designer Brand of Women’s Dream Wedding Dress

wedding dress

There is a story in ancient China about a man named Zhuang Sheng who dreamed that he became a butterfly. This philosophical problem is elusive, but people acknowledge that life is like a dream. In the new season, With the understanding of “illusion” and “dream”, the Atelier brings the artistic aesthetic into the brand’s design and depicts a dreamlike and luxurious dream with superior fashion craft. Combining elements from different countries and cultures, each wedding dress comes with different dreams.

wedding

The Atelier is a Malaysian wedding dress boutique and sets a studio in Shanghai, China, in 2010. Then, Professor Jimmy Choo OBE joined The Atelier as the design director and the creative director. Professor Jimmy Choo OBE is a world famous ethnic Chinese designer who designed for the late princess Diana and many famous ladies. The Atelier has always advocated diversified designs integrating with ideological, cultural and aesthetic elements, so we can see visual elements and delicate handicraft from all over the world in styles of The Atelier.

Introduction of The Brand

The Atelier became the opening show brand at the Shanghai fashion week 2020 S/S launch. The post-90s actress, Chen Duling, began a fantastic and romantic dream show for the brand. Recently, The Ateleir is invited by fashion masters to present a white fantasy show, showing the pure colors of China. It participated in the trip between China and Malaysia in the second CIIE, carrying out exchanges and discussions among different cultures. It is favored by the industry and consumers with its fine crafts and bold unique designs.

Brand Dynamics

Dreams are normally colorful. The light-colored sheer dress is decorated by soft feather, interpreting the ethereal dream and the purity of prosperity. Hand-made pleat is favored by The Atelier. Light-colored sheer is layered one by one, depicting a cloud-like and dreamlike picture, lively and full of a quality sense.

Sheer in Fantastic Colors

Feather is the perfect choice to create a dreamlike atmosphere. The Atelier layers floaty ostrich feathers with embroidery or partial decorations, showing the femininity and softness. Rhinestones are applied to the transitional part, glittering in the dream.

Feather and Rhinestones

In the new season, sequins are no more flashy, and appear in designs with different patterns and textures. The Atelier presses sequins to the sheer, so the free and kaleidoscopic patterns are created. The 3D cut ruffles in the top is soft, while the hemline is designed to be retro court style, gorgeous and dazzling.

Mottled Sequins

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_7520-col_34/

ALMOSTBLACK The Menswear Designer Brand

Menswear Designer Brand

ALMOSTBLACK identifies itself as a Post Japonism brand. Its design style integrates with the essence of traditional Japanese aesthetics, creating menswear with strong punk and street style. Founded by designers Shunta Nakajima and Masaki Kawase, the brand has been active in the fashion circle since 2015, providing space for the two designers to create classic works. The S/S 2020 series, with the theme of PLAY FORM, is inspired by Isamu Noguchi’s sculpture which has a technique of first drawing grid paper on curved parts, then carving stones into the shapes of the parts, and finally combining them together. This series includes printing patterns, embroidered jackets and functional clothing.

catwalk style

Ready-to-wear of this season is all in the loose silhouette, and combined with ingenious arc structures and eye-catching details to enrich the beauty of clothing structure, and to display the inspiration and creativity of designers. Tonal design or color-blocked design in placement could add an individual feel.

Deconstruction

Large-scale abstract printing is the featured pattern in S/S 2020. Black and white tones are dominant, while small-scale abstract patterns are decorated by a few golden, red and bright blue decorations, adding a unique quality sense and visual enjoyment to the brand’s menswear.

Abstract Patterns

The brand still keeps the street punk style. Metal rivets, round buttons and zipper are added to styles. Metal and black materials make a contrast to show the uniqueness and provide more space for creativity, displaying the balanced and harmonious beauty of design.

Outerwear with Metal Decorations

Black and white are the most classic tones. Designers interpret the diversification of shirts through the layered design on sleeves, ruffles on sleeves, double-colored neckline, bright-colored topstitch in the back and the segmentation of plackets, adding a unique individuality to the black and white shirts.

Simple Black and White Shirts

ALMOSTBLACK applies more diversified designs to trousers for S/S 2020. The one-piece trousers, functional trousers and tampered trousers are combined with tabs, pleats and zippers to provide space for men to show individuality and express selves.

Individual Trousers

 

ST.AGNI Womenswear Designer Brand Recommendation

ST.AGNI Womenswear

St.agni is an Australia local brand founded in 2014. It is dedicated to create multifunctional, exquisite and high quality products with the design philosophy of “Less is more.”. The studio is located in a coastal town, Byron bay, Australia. Therefore, the culture of coastal life is embodied in all aspects of its design aesthetics. St.agni is always good at adopting medieval architectural warm colors like ocher, rust and clay which are well presented in the design works of all seasons.

ST.AGNI Womenswear

In terms of suits in simple urban style, the neat and spiffy cutting and waisted design matching comfortable and casual pants are the standard aesthetic design of st.agni. The quaint wide stripes and neutral colors with low saturation make it more practical.

The Suit

The knitwear item is the most worth buying item of St.agni. It attracts people to buy with comfortable and soft yarns, simple but unique look, excellent silhouette and the earthy color tone with low saturation.

Soft Knitwear

The detail of straps brings new fashion to the dress, the slip top and the short top with symmetrical plackets, creates a more casual and freer image and sketches female waist properly, romantic and soft.

Straps

The smooth silk has a superior wearing experience. The simple 3D cutting silhouette accentuates the body shape of females to fully display the graceful and luxurious texture.

The Silk Item

Shoes and bags are the soul products of St.agni. The symbolic woven design is retro and casual. The genuine leather is hand made, exquisite and elegant. The earthy color tone is very inclusive and wearable.

Relevant Products Recommendations

View more fashion brand analysis: https://www.popfashioninfo.com/analysis/brand/

 

Miidiitapir The Kidswear Designer Brand

kidswear fashion pattern

Stave replaces the disorderly prelude of the night, and each musical instrument is practicing. When the winter of 19/20 is coming, the Chinese kidswear designer brand, miidiitapir, draws each musical instrument, plays the music of flowers, and helps children find the dream trip with the magic of music.

kidswear

Soft hand feeling, warm colors and simple jacquard patterns bring a quality sense. Illustration-style polka dots and geometric elements are integrated with the cape, showing an artistic feeling.

Woolen fashion pattern

Passionate biking red is smiling. The comfortable gauze is combined with playful hemline and puff sleeves to make the style lively and lovely. Artistic patterns and individual curve splicing are added with warm colors to bring a pleasing visual experience.

The Dress

Color-blocked doodled outerwear with a hood is paired with the puff lace skirt. The ruffled hemline is added to jackets, and combined with symmetric patterns to make the style simple but exquisite. And the symmetric pattern is expressed by two different techniques to add details.

Outerwear and Jackets

The light, thin and warm short jacket is welcomed by children. 3D pockets and geometric applique are lively and funny. The wrap-neck functional design makes the style warmer. And the attached diagonal plackets are pretty novel when applied to boys’ styles.

The Puffa Jacket

The combination of different crafts gives priority to embroidery. The embroidered pattern makes you feel the shape of notes and musical instruments. The combination of patterns brings a stronger layered sense and makes elements more charming.

Embroidery pattern for kidswear