Under the background of excessive consumption and environmental crisis, sustainability has become an inevitable trend. With women’s pursuit of freedom, underwear will pay more attention to the light unconstrained feeling, as well as the chic feel. Natural soft fabrics like bamboo fiber and nontoxic dyestuff satisfy consumers’ demand for comfort and health. The defect color and texture create soft and highly elastic underwear. Dyestuff is penetrated into the fabric to create different natural patterns, renewing natural floral prints and embroidery. The silhouette and color bring a nostalgic appearance for underwear. Lace is added to make details and styles popular with more consumers.
Natural tones and cosy warm tones are complementary to each other, fit for health and environmental protection theme. The natural style and retro color proportion express consumers’ desire for consolation. Natural tones and nostalgic colors return back.
Inspired by non-permanent materials and biodegradable biological fabrics, plant printing craft is used to create a natural texture of dried flowers. In ready-to-wear market, the dried flower is quite popular with women who pursue a natural lifestyle, so it extends to underwear. It creates a nostalgic vibe for underwear, fit for soft elastic underwear like bras or tights.
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More brands start to pay high attention to cosy underwear. Sports bras and corsets are increasingly popular. In S/S 2020, consumers prefer soft and lightweight bras. At the same time, nude, honey, spice color and coco color are essential. Simple cut, elastic lace, knits and neat edges elevate items.
Cosy and leisure corsets are ideal for layering. The support structure on two sides provide support, and it is fit for summer looks.
Minimal and cosy high-waist knickers and bras without linings feel smooth. Translucent sheer-like fabrics with stripes add interest.
The tight one piece feel modern. The low crew neck and adjustable straps are functional and chic. Soft cotton fabrics feel comfortable.
The combination of underwear and loungewear is more popular. More functions and details are mixed. The soft jersey bra is cosy and fit for exercising. The elongated bra provides better support.
The classic triangular bra is ideal for summer. Bold trims add newness. Sportif elastic straps add a leisure aesthetic. Long-line bras and high one are popular for mass markets.
Limoges, evergreen and black play important roles in this season. Dark natural tones are original. The metallic lustre of fabrics increase brightness, which is suitable for luxury underwear and fashionable outer underwear.
Limoges is eye-catching. It is suitable for underwear and pajamas.
Clothing Collocation — Limoges
Evergreen is ideal for luxury underwear, nightgown and outer underwear.
Clothing Collocation — Evergreen
Black is critical for the modern style, which elegant and makes neutral colors high-class.
Clothing Collocation — Black
This collection is for high-class clothing and glossy fabrics such as silk satin, lace and velvet. It is the best option for corset, pajamas, and nightgown.