Under the background of excessive consumption and environmental crisis, sustainability has become an inevitable trend. With women’s pursuit of freedom, underwear will pay more attention to the light unconstrained feeling, as well as the chic feel. Natural soft fabrics like bamboo fiber and nontoxic dyestuff satisfy consumers’ demand for comfort and health. The defect color and texture create soft and highly elastic underwear. Dyestuff is penetrated into the fabric to create different natural patterns, renewing natural floral prints and embroidery. The silhouette and color bring a nostalgic appearance for underwear. Lace is added to make details and styles popular with more consumers.
Natural tones and cosy warm tones are complementary to each other, fit for health and environmental protection theme. The natural style and retro color proportion express consumers’ desire for consolation. Natural tones and nostalgic colors return back.
Inspired by non-permanent materials and biodegradable biological fabrics, plant printing craft is used to create a natural texture of dried flowers. In ready-to-wear market, the dried flower is quite popular with women who pursue a natural lifestyle, so it extends to underwear. It creates a nostalgic vibe for underwear, fit for soft elastic underwear like bras or tights.
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