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How do we define female attitude in modern times? They are independent, brave and fearless. With women’s rising status, more and more women focus on self-affirmation and praise. They are brave to show the true self and fully display their own beauty, which is reflected by sexy craft details on the chest. Their free will, wild vitality and primitive temperament drive diverse designs on the chest.
Pleating releases more volume on the chest, or underwear structures are directly used to dresses or blouses, gradually abandoning cumbersome structures. Structures on the chest are underlined to display female own charm.
Lingerie look gets more prevalent in S/S 2022. The bra-style inner gradually replaces vest inner, or it is worn singly. Skimpier coverage reveals female independence and bravery to show themselves.
The blouse improved from bras is a key item influenced by new femininity. It is a key craft to use underwear structures to flatter the chest and make the chest more 3D, thus presenting female confident and elegant charm.
Based on the following up and observation of society, technology, environment, politics, industry and creative fields, this report will predict future visions that will change industrial trends in 2022, and will analyze their impact on business, culture and other industries.
2022 White Paper on Trend — Theme
The global health crisis exposes the fragility of companies’ concepts and systems. Asian countries, led by China, are leading the market recovery with faster response speed and better supply chain system. Future is not yet clear, but new visions and value systems are emerging and we are entering a new normal.
Nine themes of 2022 White Paper: Mental Model, Fashion Democratization, Gender Fluidity, Virtual Reincarnation, Blue Sea Creation, Digital Currency, Bacterial Technology and Bionics 3.0.
A mental model is an analogous expression to explain someone’s psychological activity.
Mental Model — Background
Psychology penetrates our lives, and people attach more psychological appeal to products. More brands realize that psychology is a bridge between product design and customers.
As people long for practicality and versatility, comfort becomes more important. In S/S 2022, women’s sets shift their focus from fitted blazers to loose and casual silhouettes, becoming more comfortable and daily. Soft fabrics are used, for they fit both leisure style and formal commute, including exquisite cotton and linen, double-faced four-way stretchy fabrics, lightweight acetate fabrics and matte acetate-like fabrics. Their soft tactility further drives comfort, and trans-season and durability become a key trend for S/S 2022 women’s sets.
Organic cotton, natural plant fibers and tencel are blended. Comfortable cotton and linen and smooth tencel complement each other, making textiles draped and durable. Besides, the fabric is comfy, fine and crease-resistant, catering to sustainability. Exquisite and low-key medium tones and neutral butter exude the classic charm and interpret the plainness, elegance and comfort of S/S 2022 women’s sets.
Practicality remains crucial. And consumers look forward to commute and everyday designs. Casual cotton and linen work well for simple and comfortable suits. Neutrals offer casual looks.
Double-layered four-way stretchy fabrics are crisp, stretchable, warm, soft and crease-resistant, ideal for loose yet neat silhouettes. This kind of fabric displays a modern and chic side and makes minimalist styles more fashionable.
With the rising resort style, holiday becomes a stronger driving force on consumption. Therefore, consumers demand for high-quality core items and a soft, illusive and escapist keynote, and pay attention to sustainability, functionality, durability and cost performance. Trans-seasonal products gradually gain attention. Simple bright lines become the key to layered looks. Comfortable tapes create a dreamlike holiday vibe with lively colors.
Vintage defines the S/S 2021 men’s swimwear style. Retro color-blocking, prints and silhouettes show newness. Preppy style in the 1990s and sailing themes keep inspiring men’s swimwear. Symbolic primary colors in blocked patterns display this theme. Retro piping and side stripes inject novelty into sports shorts, showing the charm of 1970s vintage beach. More and more urban stylish men favor five-inch baggies. The solid, loose and short inseam shorts are advised. Board shorts return back with the shorter fitted silhouette, neat colors and simple prints. Retro feel is integrated into sporty cutting, and bold geometric prints renew the semi-formal style.
Board shorts are the first choice of surfers. Without a lining but with a flat laced waistband, this signature style is a must for resort. The minimalist style and shorter length improve the item and add a retro touch. New technical fabrics are feasible, but the key is to make the item classic to the largest extent.
This type of exquisite shorts is fit for either the beach or the cafe, showing multifunctional and trans-boundary appeal. The flat waistband, practical button, front zipper and tailored cutting seem no change, but new prints bring novelty. Various solid colors and bold geometric patterns show novelty based on delicacy.
As more and more men would like to wear shorter shorts and sportif designs prevail, running shorts become necessary currently. High-tech fabrics and recycled textiles deliver a modern feel, but the novel design is the vintage piping. Two-tone piping and side stripes contribute to a modern yet nostalgic style.