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RIPNDIP comes from Los Angeles, California, U.S.A., founded by the skater Ryan O’Connor in 2009. Thus, its brand name RIP stands for skate a spot, N for and, and DIP for leave before the cops come, completely presenting its rebellious and humorous spirit. Its middle-finger cat Lord Nermal is deeply loved by the entertainment and fashion industry.
You may know nothing about RIPNDIP. But its representative IP, Lord Nermal, must be in a corner somewhere of your memory. Created by the New York illustrator Jayme Lemperle, this aggressive middle-finger cat caught the eyes of fashionistas and medias in no time.
With the popularity of tie-dye in recent years, RIPNDIP also applies different kinds of tie-dye in each season to express the brand culture and cool street style. The combination with letter and iconic IP makes the clothes more individualized.
Splicing is the must-have design technique of fashion brands. Contrastive colors are spliced to present intensive yet harmonious visual impact and the direct street culture.
8ON8 maintains its understanding of humor and retro future. Exploring the sustainable garden, 8ON8 endows more items with eco-friendly visual effect. The combination of tailoring suit and recycled fiber fabric is the highlight this season. Besides, all the shirts this season are made by reformed ocean rubbish.
8ON8 x Asics combines high-end functional fabrics and traditional crafts. Structural design and modern sport elements are interlaced through extreme tailoring and the control of body proportion to search for more possibilities. Besides, other classic products and collab collections are shown to present the diversified design style of Asics.
Retro and futurist aesthetic takes the colors of 8ON8 away from classic black, white and gray. The application of luxurious textures creates multiple layers on the flat horizon.
Brand applies splicing, bleaching and water-washing processes on popular denim fabric. The splicing with white denim recreates the design aesthetic. Well-finished denim vest can be worn skin-tight or outside.
HAMCUS released its first S/S collection in Paris in 2017 and got good feedback. HAMCUS has spread its beauty-appreciation, and its iconic brand style is known as the wasteland functional style in China. S/S 2021 collection follows the constant universe concept and presents the futuristic Sci-fi functional style of clothing.
3D pocket, insert pocket and zipped pocket on back part all increase the functionality of clothes.
Zippers allow clothes to have detachable and air-permeable functions, and also increases the charming structural design. The futuristic and personalized clothing well fits the brand’s world view.
Water-washed denim fabric has gentle color tone, which is suitable for whole body styling with details and newness. Air-permeable back design, large decorative pocket, detachable shoulder and splicing all provide denim with features.
The London designer Priya Ahluwalia won the Queen Elizabeth II Award for British Design, and became the fourth winner of this prize. This award commends Priya Ahluwalia’s sustainable purchasing and production practices, as well as her efforts to tell stories for cooperated communities and garment workers. Priya Ahluwalia founded her homonymic brand in 2018, and won the 2020 LVMH Prize and 2019 H&M Design Award.
Ahluwalia S/S 2021 collection takes inspiration from Priya Ahluwalia’s photos on newspaper, posters and in the 1960s protests in Nigeria. The palette of this whole collection is gentle, including mustard, forest green, beige and gray. Fluffy textiles are collaged together, and the patterns have various prints and geometric shapes.
Patterns are spliced with monochrome parts to present vitality and playfulness.
Simple geometric stitch appears in all the positions on the garment to separate colors and underline the durability of seams, fully presents its renewed property and quality. The patterns made by geometric stitches can improve the fashionable and avant-garde sense.