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T-shirt and sweatshirt items constantly occupy the biggest proportion of fashion markets for their versatility, comfort and cultural heritage. Therefore, there are countless evolved detail crafts. In this season, designers pay more attention to the structure design. The destructive structure design is noteworthy for its visual impact; classic double-layer structure design provides newness and continues its popularity. Rich changes and decorations are also applied on the structure of pockets. And with the development of craft and technique, deconstruction design has more possibilities and diversification. Notably, the distressed design at structural edges is not too extravagant but ingeniously integrates whole body with details.
With more attention is paid to the pioneer structure design, destructive detail design emerges in the fashion markets. Loose T-shirt and sweatshirt silhouettes provide an intensive visual impact with the destructed structure. Creative tailoring is applied on flat tailored cloth to increase the structural layers and lead this detail craft to the vision of young consumers. This design well satisfies those who is pursuing free personality and unique appearance.
Classic mock-layered design once led a fashion trend in the markets, and it is more delicate and ingenious this season. The double-layer design is mainly applied on neckline, sleeve and hem, which provides abundant layering visual effects in summer. And with the development of craft, double-layer structure is also presented on shoulder and front part through tailoring. No matter the creative design or reformed classic design, the mock-layer design occupies a large proportion in the T-shirt and sweatshirt detail design this season.
Because of the extension of practicalism and the revival of functional elements, pocket design is applied by many big brands. In menswear fashion markets, the pocket design of T-shirt and sweatshirt is especially important. 3D patch pocket and welt pocket are rebuilt. Different textures will provide distinct effects. The additional pockets at unexpected positions increase the practicality and enrich the detail and highlight.
People are putting emphasis on cleaning and health nowadays, which leads to the popularity of anti-bacterial products. Materials like bamboo fiber, milk silk and other anti-bacterial fibers have the advantage of being eco-friendly. In the S/S 2022 fashion week, light business shirt fabric textiles are also more likely to meet the anti-bacterial and healthy trend. Based on the remained traditional texture, new functions and properties are under updating to satisfy the higher living requirements and fashion trend. This report will provide designers and fabric manufacturers with developing direction and the key trend for light business shirt fabric through the introduction of anti-bacterial milk silk and bamboo fiber.
The bamboo fiber is a kind of sustainable cellulose fiber. Advanced craft is used to make bamboo into pulp. And wet-spinning technique extracts the bamboo fibers and recreates the fibers into fabric. Its good air-permeability and moisture absorption make it be known as the breathable bio fabric. The high-density and wear resistant fabric also has good dyeability and natural anti-bacterial, anti-mite, anti-odor and anti-insect functions. The recyclable bamboo fiber of Sanyou Bambo is blended with superfine fibers to create smooth, delicate and easy-care fabric.
The bamboo fiber blend fabric is soft and skin-friendly, which has high density, good texture and elegant lustre. It is suitable for every long-sleeve shirt and short-sleeve shirt. Placement details are injected into the classic styles to provide newness.
Anti-bacterial milk silk fabric has the prominent AAA-level anti-bacterial property. Padding and dipping processes are applied with the silver ion releasing technique to penetrate into every corner of the textiles in order to resist the growth and transmission of bacteria, and indirectly avoid the odor produced by decomposed bacteria. The unique post-craft finishing makes the fabric as soft and smooth as milk.
In Red Valentino S/S 2021 collection, Piccioli combines his pursuit of advanced fantastic style with freedom and vitality. He widely uses May lilies as patterns in this collection. Various May lilies are presented through printing and embroidery. The fashionable pleats and pussy-bow blend romance with freshness.
May lily is a traditional French flower which symbolizes everlasting happiness. And French people have the custom to give each other lilies on the Le Muguet Festival in May. The lily branches are bent into circles or rectangles. And the injection of letters and pussy-bow further improves the vibe and fits lady consumers. The application on details is also eye-catching.
In April, lily stretches out delicate curved stalks from long oval leaves, and blooms pure white flowers. Red Valentino S/S 2021 applies lilies in this form through black and white paper-cut on white T-shirts to create unique visual aesthetics.
With the social economic development and rising feminine influence, women are having a stronger desire for high-quality clothes. Thus, the crafts with delicate keynote become more exquisite. The application of handcrafted lockstitch, edging, black-white stitch, laser hollow-out and placement pockets on clothes designs can rebuild the classics and demonstrate the elegance of new women.
The application of woven stripes can strengthen the edges. The weaving on edgings ,zipper edges and bright red colors reveals a splicing and contrast effect, which is used on various tonal fabrics. The heterogeneous designs provide a visual beauty, the mono-colored edging craft of Miu Miu increases the layers and presents a delicate but low-key decorative effect.
With the popularity of designs which pay attention to the delicate handcrafted feeling, decorative stitch has become a new choice of detailed craft. The contrast-colored thread is common but filled with details. The strong contrast between clear stitch and leather underlines the delicate craftsmanship and endows leather items with a special visual division effect.
The cut-out edge design is a new emerging form which combines handicraft and modern techniques to present details with better 3D and fun effects. And the injection of patterns also enriches the clothes.
The swanky youth of new era are growing up in this global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.
In S/S 2022, healthy social lives and economy enters in a new diversified normality. People use Bionic Art to recreate the connection with nature; people use virtual and digital technology to upgrade the emotional futuristic resonance of The Sixth Sense; the Sweet Mix style reshapes the individualized expression of Gender Fluidity; the natural-balanced delicate style updates the Summer Ocean; Copy&Paste redefines the fashion timeline; the delicate Unusual Sensuality; the national consciousness of Local East Asia; new aesthetic Cottagecore Rural. These are the Top10 key words of theme trend, which present the most noteworthy direction of this season and predict the theme trend of the coming season. This report distills some theme style key words, and expands the theme trend. POP will keep updating the key words report to make quick response and grasp the key points of trend.
Lace is an everlasting popular topic in the fashion world. Lace has attracted countless women and designers in thousand years for its unique charm and exquisite craft. In the medieval times, delicate lace is the symbol of power and position. We called women who could perfectly present the beauty of lace charming ladies. The traditional lace endows women with romance, nobility or sexuality. However, modern lace injects a more diversified temperament and character into the fabric. Different from the solemn and gorgeous traditional lace, the new-look lace is more suitable for urban women. This report mainly introduces the lace which fits S/S 2022 womenswear. Bionic embroidery lace, sequined embroidery lace, eyelet embroidery lace, modern tasseled lace and linen plain lace make the fabric more diversified and outline women’s various temperaments.
With the moderation of global epidemic, the deterioration of environment alarms human beings and arouses people’s yearning for the past wonderful natural condition. The true pursuit of willing to be closer to nature is reflected to the lace fabric through bionic embroidery. No matter leaves and cirri or birds and beasts, their vivid appearances break the routine monotone of tranditional flower patterns. This is how beautiful ecology environment be like in people’s minds.
The existence of water-soluble lace evolves the flat lace fabric into a delicate 3D one. To enhance its 3D effect, mono-colored or multi-colored sequined embroideries can create a layered texture on the lace surface. The reflected gloss of sequins endows lace fabric with better gorgeous charm.
Different from regular lace fabric, the ancient British eyelet embroidery craft shows a clear transparency against the pure color background. Sunshine travels pass various holes on the lace surface and reflects real and fictional paper-cutting-like graphics. The application on dresses, tops, skirts or overcoats is available, perfectly demonstrating women’s fantastic fairy temperament.
Flowers symbolize beauty and hope. They play a healing role in this society full of anxiety and unrest and more frequently appear on clothes. The lily in Chinese culture is auspicious, respect and good luck. Its elegant appearance comforts restless souls gently. As for patterns, outlining, yellowing illustrations, abstract expressions and fine depiction contribute to lilies in various forms. The lily plays a key role in patterns, connecting garments with the wearer tightly.
Fine and thick lines outline the lily. Minimalist brushstrokes and lavish color changes reflect the vitality of blooming lilies. Brights give positive energy to garments. This kind of pattern is ideal for shirts and dresses.
From buds, petals to stamen or pistil, fine depiction brings different forms of blooming lilies. Tones are bright and lavish, enhancing the visual tensile force. This type of pattern fits shirts and skirts.
How do we define female attitude in modern times? They are independent, brave and fearless. With women’s rising status, more and more women focus on self-affirmation and praise. They are brave to show the true self and fully display their own beauty, which is reflected by sexy craft details on the chest. Their free will, wild vitality and primitive temperament drive diverse designs on the chest.
Pleating releases more volume on the chest, or underwear structures are directly used to dresses or blouses, gradually abandoning cumbersome structures. Structures on the chest are underlined to display female own charm.
Lingerie look gets more prevalent in S/S 2022. The bra-style inner gradually replaces vest inner, or it is worn singly. Skimpier coverage reveals female independence and bravery to show themselves.
The blouse improved from bras is a key item influenced by new femininity. It is a key craft to use underwear structures to flatter the chest and make the chest more 3D, thus presenting female confident and elegant charm.
Based on the following up and observation of society, technology, environment, politics, industry and creative fields, this report will predict future visions that will change industrial trends in 2022, and will analyze their impact on business, culture and other industries.
2022 White Paper on Trend — Theme
The global health crisis exposes the fragility of companies’ concepts and systems. Asian countries, led by China, are leading the market recovery with faster response speed and better supply chain system. Future is not yet clear, but new visions and value systems are emerging and we are entering a new normal.
Nine themes of 2022 White Paper: Mental Model, Fashion Democratization, Gender Fluidity, Virtual Reincarnation, Blue Sea Creation, Digital Currency, Bacterial Technology and Bionics 3.0.
A mental model is an analogous expression to explain someone’s psychological activity.
Mental Model — Background
Psychology penetrates our lives, and people attach more psychological appeal to products. More brands realize that psychology is a bridge between product design and customers.