In recent years, the profound and mysterious diversity of Eastern culture has sparked a wave around the world. Chinese culture and artistic style have deeply influenced the design language of international brands and Chinese designer brands. The new Chinese style trend is being promoted by the younger generation in China, starting with an innate sense of national pride and cultural identity, seeking innovation and breakthroughs in paying tribute to tradition.
With the continuous exploration and application of Eastern culture by major brands, how to create a more creative and artistic new Chinese style trend while integrating traditional culture is a new challenge. This theme focuses on the integration of spiritual aspects rather than the accumulation of national cultural elements. Inspired by China’s excellent traditional culture, it absorbs and integrates the aesthetic concepts and emotional atmosphere of current society. It does not have too bright colors or overly heavy decorations, but focuses more on artistic conception and inner expression.
During the 24 Spring/Summer Fashion Week, major brands have leveraged the charm of Chinese elements to create a new trend of quality living. Brands such as M essential, Uma Wang, Sara Wong, ZHUCHONGYUN, and Shiatzy Chen have absorbed various aspects of Chinese aesthetics, showcasing the charm of the East.
New Chinese aesthetics has rapidly emerged and attracted attention worldwide, and any fashion style will inevitably be diversified and subdivided after sweeping the world. The theme of Oriental Charm focuses more on showcasing the fresh and elegant implicit aesthetics of New Chinese style, using classical, relaxed, and elegant artistic conception to appreciate the essence of Eastern culture and interpret the poetic elegance of the collision between classical and modern. The theme style of Oriental Charm emphasizes the expression of balance, tranquility, and nature in colors. The neutral colors of Moon Shadow White and Warm Sand are simple and relaxed in tone, while the sky blue is naturally pure.
This season’s new Chinese embroidery and lace focus on the highly artistic and delicate line embroidery contour style, with monochromatic or multi-color interlocking lines vividly interpreting the Zen meaning of Eastern culture.
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