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Purple always plays an important role in the fashion trend. Redefined by the metaverse concept, purple becomes a representative digital tone as well. The warmer Meadow Violet exudes a mysterious, noble and scientific mood. Ranging from luxury partywear, avant-garde personality to streetwear, Meadow Violet can develop all styles of down jackets, outerwear and knits.
Meadow Violet sees oversized fits and highly inclusiveness on runway shows. Bold-scale purple is paired with black, white and neutrals to create the base. Bright hues finish the colorway and make statements. Youthful items in purple are recommended to be mashed up with outwear, sweater, sweatshirt and pants.
Woolen knit is the main material for the development of Meadow Violet. The mottled, dyed and graduated motifs are combined with fringes for a mysterious touch. The kinks on fabric provide impressive textures. Contrast checkerboards and laser luster are youthful and avant-garde. Mottled denim in purple interprets the retro fashion.
New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.
The nature-sourced Almond Peach is a basic color for sophisticated Chinoiserie. The combinations with traditional details and modern texture enrich the fabrics and variegated yarns. Impressive details exude an understated and tranquil atmosphere.
We can see the importance of blue and purple from the color trend in the world scale. The natural landscapes in the charming hue of Chambray Blue break the monotony of traditional palette and inject liveliness into winter dressing.
The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fa-shion design to bring refreshing visual effects.
The blooming flowers in placement have the visual effect of translucent shell and virtual spectrum, and the combination with checkerboard strengthens the modern technological sense to present a dazzling and immersive effect. Being both loose and tight-fit, the clothing silhouettes fully reveal the powerful charm of women. In details, sharp visual effects, cutouts and decorative sequins are more attractive.
We divide this theme into four colorways: Girls’ Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls’ Universe is ins-pired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photo-graph collection ‘Oriental Beauty’ by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.
“Girls are the future!” Girls in both the real world and virtual world are pursuing the principle of self-pleasure. Pastel green is paired with gradi-ent metal purple and blue to present wonderful and clear visual effects. The full and lustrous texture looks like crystal artworks. Delicate linear ornaments with butterfly elements are added to make girls whimsy and agile.
POP-Fashion released one of S/S 2022 color trend themes, Island, in November, 2020 to take us to witness the charm of primitive nature and its healing power. With the natural trace of time, pure island life is soothing. Blending with local clay and sea tones, the new bionic neutrals complete a natural and healing palette. In this season, the newly unveiled collections from fashion brands have already proved this theme right.
Gold Flame with handmade feel calms down the restlessness with paradise spirit, developing into the eternal art of nature. Mineral and naturally dyed materials show the charm of Gold Flame. In this season, many brands applied Gold Flame with washed woven fabric, natural suede, crinkled twill and knit to present the charm of nature.
The separate island with boundless coastline is inviting with the clear and healing color. Wave patterns show the natural of Blue Glow, reminding of the blended sea and sky. Blue Glow was also used widely on suits in this season. Water-washed denim and soft knit are recommended.
With the natural trace of time, people feel the comfortable environment with islanders. Neutral Ivory Cream merges with clear Blue Glow and Gray Mist for a mid-tone palette. The application to plant outline, check printed items or yarn-dyed color blocking knits give a natural twist. We can see from the following looks that the general colorways basically fit the prediction. Shirt is mainly paired with trousers and shorts to complete the look. The small amount of knitwear enriches the category.
Tender Shoots(PANTONE 14-0446TPG), a core color for S/S 2023, brings us the liveliness and vitality of early spring. This bright and refreshing green is rendered to express a relaxing and extraordinary taste of nature.
Lightweight silhouette is paired with pastoral palettes to accurately present the high-class feel of natural decoration and let us touch the poetic and wonderful field. Except for comfortable light fabrics, tonal floral patterns and romantic ruffles, the handcrafted White Smoke(PANTONE 11-1005TPG) 3D process is also remarkable, which allows the styling to be more romantic and delicate.
Pastel Tender Shoots is paired with gentle Peach Puree(PANTONE 12-1011TPG) to provide a lively visual effect of spring, which can awak-en the natural touch of sunshine and warmth. Different from the thick color tones in midsummer, the leaves are rather refreshing and healing in the springtime after rain.
Cottagecore is still popular in the post-pandemic era. People’s longing for the natural world raises the awareness of sustainable environmental protection. The pastoral freshness, surreal atmosphere and old-time retro increase the romantic vibe of Cottagecore.
In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.
This kidswear report is divided into infants, toddlers and teenagers. These keywords extracted from trend concept and consumer analysis lead to the thinking of design application. The drivers of the theme affected many aspects including positioning, styling and design characteristics. The design, therefore, adjusted through the theme concepts which were refined from customer needs.
The Korea-based Lucky Try is a high-class label with a French accent. To express the unique character of every single kid in the world, the brand uses bright colors and loose silhouettes to create a dynamic vibe. Checkerboard pattern and colorful tie-dyed effect bring us a thick retro feeling.
The New York brand Marc Ellis was founded in 1920. Except for its eye-opening shoes, the brand also presents a distinctive womenswear line. Gorgeousness is brought into a series of clothing and ornaments for girls to explore fun styles, prints and seasonal must-haves.
The yellow colors of A/W 22/23, especially the natural and vintage Amber Yellow, will bring a warm and safe sense to A/W collections. However, the low-saturation yellow tone of A/W 21/22 chased for the inner healing and peacefulness, and the artistic atmosphere.
As the continuous color of A/W 22/23, green has been evolved to be brighter and more saturated. While the green colors in A/W 21/22 combined wild loneliness with pacifism to chant the natural song of exiled spirits. Although green only occupies a smaller proportion among all the colors, it still increased by 20% year-on-year.
A/W 22/23 khaki better presents the natural gravel texture. Its gentle and plain hue exudes a minimalist and comfortable feeling. The warm and neutral color combination of A/W 21/22 shown the premium comfort.
Brown tone has kept its momentum for the recent three seasons, which reveals the comfort and peacefulness of old times in A/W 22/23. While the brown tone in A/W 21/22 maintained its classic comfortable emotion and practicality, and stressed the natural and casual home environment.
Economic globalization causes ecological crisis, which leads to a new normality. People are redefining the core of life, and searching for consolation from their family and friends or even an item. Therefore, healing and eco-friendly sustainable colors become the key. Saturated eye-catching colors present positive energy and provide contrast with dark hue. The lustre of metallic colors brings luxurious texture to this economic turmoil period.
Gentle pastel tone uses Loden Frost, Pale Banana and Egret to provide sweet feminine temperament with peacefulness. The combination with brown tone presents the understated theme of healing and romantic. Lustrous color is suitable for silk, while gentle color is suitable for lace, gauze and vintage woolen loungewear. Decorative Egret shows the vintage warm appearance and interprets the inner world of women.
Warm and healing Loden Frost connects human and the outer world. Its physical and mental healing function endows vitality, fixes broken hearts, cuts the extra volume and breaks through the dullness. New hope reconstructs consciousness in the cells of the body and prepares for a new beginning.
Delicate lace and silk are selected to interpret this warm and healing Loden Frost. The combination with Cream and Aztec presents classical romance. Straps and bowknots inject feminine temperament into this theme and create a vintage and healing sweet underwear collection.
Based on the following up and observation of society, technology, environment, politics, industry and creative fields, this report will predict future visions that will change industrial trends in 2022, and will analyze their impact on business, culture and other industries.
2022 White Paper on Trend — Theme
The global health crisis exposes the fragility of companies’ concepts and systems. Asian countries, led by China, are leading the market recovery with faster response speed and better supply chain system. Future is not yet clear, but new visions and value systems are emerging and we are entering a new normal.
Nine themes of 2022 White Paper: Mental Model, Fashion Democratization, Gender Fluidity, Virtual Reincarnation, Blue Sea Creation, Digital Currency, Bacterial Technology and Bionics 3.0.
A mental model is an analogous expression to explain someone’s psychological activity.
Mental Model — Background
Psychology penetrates our lives, and people attach more psychological appeal to products. More brands realize that psychology is a bridge between product design and customers.
In the latest outfits and street snaps of fashionistas, the mechanical green makes a sci-fi visual impact and frequently appears in street snaps. With a technical and individual atmosphere of a high saturation color tone, mechanical green will be the new fashion theme color in the 20/21 autumn and winter technical sportif street fashion.
Mechanical green, a true color outside reality, results from unexpected image coding errors in electromechanical imaging due to the interference of short-term pulse wave. It can be interpreted as an automatic or man-made bug. Mechanical green exists in mechanical or man-made jamming malfunctions in science fiction space in the future.
Mechanical green is expressed through functional wind-proof fabric. It lies mostly in sportif street fashion to explore the complicated relationship between sports and science, producing more creative and practical looks in futuristic style.
Survivors from the future pass through an underground city full of dense moisture. The shaky mechanical green rays reflect in their bodies. Added by military illusional green, these all create a gloomy and miserable atmosphere, containing surviving pictures only seen in the darkness.
The practical wide shoulder silhouette of the military uniform and workwear supplies inspirations to long overcoat. The subversive design details are fully expressed in cutout and new camouflage pattern. On account of safety, the Instagram style decorations are used to make a visual impact brought by the deconstruction and reorganization of the NextGen civilized world.
After “New Human Supplement Program”, human beings will step on the unknown evolution path. Exploring the complicated and variable colors between technical imagination and reality, the silver dichroism effect of reflective particles is applied as clothing surface effect. With the cold yellow and mechanical green, the boundary of reality and virtual world is obscure.
The futuristic style displays reflective particles silver through puffa jacket, matching 3D stitch sports pants with a technical wind-proof kneecap to break the function rule. Diverse sportif outfits explore more collocation possibilities of individual design and practical wearability.