Fashion Clothing Design in China

The social environment has improved, the order of all walks of life is gradually return to normal, and the fashion industry in China is also ready to recover. Local fashion week is about to be held.

Chinese clothing brands have a long history of not developing as well as Western clothing brands, but since the reform and opening up, their growth rate cannot be underestimated. From traditional clothing companies to independent designer brands, what is their current status?

The brand awareness awakening of traditional corporations

With the rise of the southeast clothing manufacturing industry in the 1980s, the first batch of Chinese clothing brands came into being. The times have changed and the competition is fierce. Nowadays, every unbeatable brand will not be eliminated by the times and must keep up.

Lining, who has just finished the big show in the Dunhuang Desert, has realized the transformation from a traditional sports brand to a sports fashion brand. It hosted a catwalk at the International Fashion Week, inviting fashion stars to endorse the brand, attend the fashion show event, open a fashion flagship store, and bold cross-border cooperation. The series of actions are all changes made by this traditional sports brand to adapt into the times.

The perfect combination of professionalism and fashion, and the enthusiastic feedback has shown that this initiative has achieved good results.

fashion design

As another clothing brands in the first batch, EP was dedicated to creating mid- to high-end women’s clothing with oriental beauty.

16 years later, EP Yaying launched a dual-brand strategy, with “the world’s EP, China’s Yaying” as its brand vision, EP focused on oriental clothing with more international and modern aesthetic. Yaying is focused on traditional and classic Chinese aesthetic clothing.

fashion IP

It is the 24th year since the establishment of the earliest designer brand exception in China. The founder Mao Jihong believes that “culture is the core of design”, and then founded Fangsuo Bookstore and moved the exception into the bookstore. Fangsuo is not so much a bookstore, it is more like a cultural space selling lifestyles at the same time, where exceptional brands become soulful and three-dimensional. In addition to clothing, they are closer to consumers from different angles of life.

During the epidemic, thanks to the opening of brand Micro Mall stores, Mao Jihong appeared in front of the camera of the first live broadcast festival in Guangzhou, personally communicated with consumers online, keeping up with the pace of the times.

fashion clothing design

Of course, not all marketing strategies in the new era are suitable for traditional companies. How to respond quickly and present the company’s own strengths with different marketing methods is the long-term strategy for the brand.

The international road of Chinese clothing brand

In recent years, more and more Chinese brands now are listed as the global fashion week attendees.

According to incomplete statistics, there are nearly 90 Chinese brands that published works in the four major international fashion weeks in 2018.

The development of the Internet has also brought convenience to online shopping. Chinese brands are constantly launching attacks on foreign online malls to seize overseas markets.

Beside brand’s own management, it has an invisible mission of “how to convey the beauty of the East”. This issue has been around since the birth of Chinese clothing brands. How to keep the oriental elements and develop among these brands?

Not matter its domestic or international markets, the foundation of a brand and its clear positioning are important. For example, the Yaying Group mentioned above that they know the EP’s design style and modern design are difficult to blend, so they seek intro another direction. The EP brand faces the international market, and oriental elements need to be incorporated into more modern designs.

fashion style

The Edition, a mid-to-high-end women’s clothing brand under the EPO Group, directly positions the brand accurately and precisely as “GENTLEWOMEN” (female gentleman).

The wide silhouette and elegant feeling, coupled with the Chinese elements embellished in the details, create the beauty of the national style with the atmosphere. It interprets the sonorous and unrestrained side of modern China. At the same time, it portrays the portraits of independent contemporary Chinese women.

Edtion

Of course, there is no shortage of young designers who express their attitudes straightforwardly in Chinese texts.

fashion style

The situation of “big manufactory country, small brand country” is under reversion and rewritten by different aspects of Chinese style. In addition to the efforts of the brands established in this part of the early days, a new generation is coming.

The status quo of independent designer brands

With the rapid development of Chinese economy, the new generation with design dreams and fashion pursuits has obtained the opportunity to study in the professional art and Design College. A large number of new designers who have returned from their studies have started their entrepreneurial path. More bold and innovative independent designer brands is springing up. This is not much smoother than the entrepreneurial reform of the predecessors.

fashion style

In the face of fierce competition in the market, traditional companies have a solid foundation, brands also have mature operating models with luxury goods and fast fashion, so there are no much market share left for independent designers.

While they continue work hard on creation, it is not easy for them to face plagiarism and price war from low-threshold online shopping stores. Fortunately, local fashion weeks, offline buyer stores, and theme activities on online shopping platforms are constantly giving new designers a greater platform.

In cross-border cooperation, there were cross-border gift boxes of cutting-edge designer brand MUKZIN and Maltesers before, and cross-border catwalks by CHUYI.STUDIO and Huolala. The endless creativity continuously stimulated the young market.

fashion clothing design
fashion design

At the same time, it can be said that many of the “predecessors” recognized the new designer’s ability of joint cooperation, such as the joint series of designer Xia Yiqi and HanDu, and the joint series of earlier designers ANGEL CHEN and H&M, which are enough to prove the design standards of recent designers.

fashion collaboration
fashion clothing design

Designer ANGEL CHEN also won the top four in the Netflix fashion show “Next in Fashion”, once again showing the world the strength of the young generation of Chinese designers.

fashion design

Among the 20 designers shortlisted in the semi-finals of the LVMH Young Fashion Designer Award this year, the name of the young designer YUHAN WANG appeared.

fashion clothing series

Most of the early independent designers in China also emerged from domestic fashion competitions. Today, these young people can confidently stand on the international arena and achieve high-profile results.

Their reach and vision are not limited to clothing. They also concerned about the close relationship between art, culture and fashion. For example, in addition to the design and development of clothing, ROARINGWILD, a local street fashion brand that has been in existence for 10 years, has also contributed to the promotion of local street culture to gather more young people with the same hobby to participate.

fashion trend

Compared with the predecessors, the cross-border cooperation of the new designers is more bold and avant-garde. And in terms of brands, they can quickly adapt to various marketing methods. There are also many young independent designers such as Liu Qingyang, Susan Fang, Shangguanzhe, Xander Zhou, Wang FENGCHEN, Ms. MIN, etc., who have gained the favor of many loyal fans at home and abroad. The new era brought by the new generation is better and better.

fashion design

For more Chinese fashion design trend, pls visit https://www.popfashioninfo.com/analysis/market/

The fashion trend reflects the current social situation in the post-epidemic era

Under the epidemic situation, the frenzy of fashion week is no longer reappearance. Instead, it is a digital release mode with different time. At the same time, fashion design is quietly changing. From the original luxury to today’s simple and lasting, fashion style is adapting to the social situation, have you found it? Of course, for others, they will still choose to invest in bold and gorgeous fashion works in today’s environment, just like the crystal shoes of the brand AMINA MUADDI.

Presumably, in recent months, except for the occasional video conferencing and personalized styling, the rest of the people live in casual or sports attire. What will people look like when the world recovers after the epidemic?

After the upheaval, some of the most interesting moments in fashion have emerged. Just like a group of design masters who deliberately restore the elegant, sexy and charming charm of women after World War II, Christian Dior is the leader in this historical revolution.

Dior new look

Clothes can reflect the state of the world and people’s inner thoughts. After the economic collapse, bright will feel something wrong. At the same time, people will tend to value things that are well made and durable. Facing the uncertainty of the market, the investment choice will be more serious and different.

AMINA MUADDI“When we get out of the epidemic, we want beautiful things,”Alessandro Michele, Gucci‘s creative director, said recently.

gucci 2021S/M

Sarah Staudinger, staud designer, said: “we’re looking for classic designs that transcend the seasons, slowing down to make fashion more sustainable.”

STAUD

In which direction will fashion lean? Is it close to crazy charm or more restrained luxury? The answer may not be the same.

Retro, denim are long lasting fashion classic! The collision between retro and present, always explore the infinite possibilities of classic elements in the future development, showing a unique temperament. Retro large lapel, a traditional status symbol, helps to lengthen the neck line, improve the overall thin effect, but also gives exquisite clothing charm.

dress

The lattice or stripe style is classic and simple, lasting for a long time in every season. The trend has never left the fashion stage and has a permanent fashion charm. By different colors of grain splicing, you can achieve innovative classics, flexible for any collocation, any occasion, high economic benefits!

“Clothes are simple, but simple concepts are used to fight against the chaos of nothing,” Miuccia Prada said of her collection. This is a time for seriousness, reflection and reflection. What do we do, what is fashion, what are we doing here? “

prada

What is fashion? Fashion can last forever! Durable denim elements are durable fashion, elegant and cool mix and match style, achieve a unique fashion attitude, but also provide high-value clothing options for the return of normal life after the epidemic.

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Petah Marian, senior strategist at WGSN insight, a trend forecasting company, believes that when we study the purpose of fashion and the meaning of luxury goods, we are entering an era of reflection. People have redefined luxury through the epidemic, she said. Living in a society that has been shrouded by the epidemic for nearly a year, health and peace, community and interpersonal relationship have become more and more valued elements.

Marian believes that many people will get rid of the symbolic flashiness and replace them with valuable things in the context of economic austerity. They can move towards luxury through more tactile perception and humanistic aspects, such as the softness of clothes, or understand how garment makers make clothes.

After the epidemic, brands tend to choose the earth color that can soothe people’s hearts, let the audience feel the nature and tranquility given by nature, and also revere everything in the nature. Color can reflect the real feelings of the audience’s heart, but also can pacify the mind. The warm, natural and healing colors of the earth are neither gorgeous nor flashy. They convey a low-key sense of closeness. They are full of peaceful atmosphere and warm the hearts of the audience after the epidemic.

Tiffany Hsu, fashion buying director of online luxury retailer mytheresa, believes that durable luxury goods will be the investment trend in the current fashion sector.

“I think we’re going to see a more restrained version of luxury, more about quality and permanence that you can wear at any time, which is what modern luxury really means,” she said

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“After the closure of the city, people will be looking for simple and fashionable works like khaite, works like the row and Jil sander that are very suitable for indoor and outdoor use,” said Tiffany Hsu. We’ve also seen a rise in sales of high-end jewelry, which is a very permanent fashion again. “

In the end, timeless works will become our most cherished fashion works. For one person, it could be feather heels; for another, it could be perfect, tailored black pants. In fact, for everyone, it will mean different things for everyone to be well dressed and exquisite to step into society again, but this is definitely something to celebrate!

Find more fashion trend forecasting report, pls visit https://www.popfashioninfo.com/trends/

Entering Douyin and Shanghai show, Louis Vuitton accelerates its deployment in the Chinese market

On August 6, the French luxury brand Louis Vuitton held an offline fashion show in Shanghai to showcase the 2021 spring and summer menswear collection. At the same time, it was also broadcasted live on Douyin, Weibo, WeChat and other platforms. The number of views on Weibo exceeded 50 million and the number of likes exceeded 390,000, which attracted the attention of the industry. On the same day, Wu Yifan (Kris Wu), Fan Chengcheng (Adam Fan), Di Lieba (Dilraba Dilmurat) and other celebrities attended the show. Wu Yifan (Kris Wu), as the brand ambassador, wore a white suit from the 2021 early spring series and a giant doll on his shoulders.

Wu yifan fashion star

Industry insiders believe that digital fashion shows have become the norm during the epidemic, Louis Vuitton has been so lavishly displayed its 2021 spring and summer menswear collection in Shanghai through the “offline + online” approach, which shows that the brand is accelerating its deployment in the Chinese market and think highly of  the younger generation as consumer groups.

Wu yifan fashion star

Through Shanghai fashion show Louise Vuitton settled in Douyin, view numbers reach to 40 million

The Louis Vuitton Spring/Summer 2021 menswear collection fashion show is inspired by the “floating bottle”. As early as July 9, Louis Vuitton released the series of short films and cartoons at Paris Fashion Week, featuring Louis Vuitton Spring/Summer 2021 menswear in the red containers departed from Paris and drove slowly eastward along the Seine, arriving in Shanghai and Tokyo. In the cartoon, the lively animated characters Zoooom with friends follow the container shipment.

LV fashion brand

The fashion show held in Shanghai this time is the fifth fashion show since Virgil Abloh, the brand’s menswear art director, takes the helm of Louis Vuitton menswear. Virgil Abloh is known as the representative of the new wave of fashion, cross-border architecture, home furnishing, art and other fields. He joined Louis Vuitton in 2018, abandon the stereotyped appearance of high fashion, and integrated it with street culture, and launched Several hot items. In this spring/summer 2021 menswear collection, Virgil Abloh is inspired by “innocence”, launching menswear with clashing colors, jackets with exaggerated silhouettes, and 25 items made of recyclable materials.

While holding an offline fashion show in Shanghai, Louis Vuitton officially entered the Douyin platform via online live broadcast on August 3, launching the topic “LV21 Men’s Wear Show” to preview the fashion show. Till 11 a.m. on August 7, the account has 68,000 followers and reach nearly 100,000 likes. The 2021 spring and summer menswear show has been played more than 40 million times.

Accelerate the layout of the Chinese market, and the future luxury brands will be focused online

In fact, Louis Vuitton is not the first luxury brand to test the Douyin platform. As early as 2018, Dior opened an official Douyin account. Since then, first-tier brands such as Gucci and Bulgari have also joined. Louis Vuitton previously entered “Red Book” in 2019 and became the first luxury brand to enter the platform. This year, it also conducted its first live broadcast on “Red Book”. This time, Louis Vuitton used the topic of the Shanghai fashion show to enter Douyin, which shows that its emphasis on the Chinese market and millennial consumers. It is also in line with Virgil Abloh’s younger and street-oriented design trends in recent years.

Louis Vuitton’s parent company LVMH Group recently released data for the first half of the year. During the report period as of June 30, LVMH Group achieved income of 18.393 billion euros, a year-on-year decrease of 27%, and profit fell 68% to 1.671 billion euros. Net profit was 522 million euros, a sharp drop of 84% year-on-year. Among them, the revenue of the LVMH fashion leather department, where the core brand Louis Vuitton is located, fell 23% year-on-year to 7.989 billion euros, and profit fell 46% year-on-year. LVMH stated in its financial report that under the strong promotion of the Chinese market, the performance of the Asian market improved significantly in the second quarter, and the decline narrowed to 13% from the 32% in the first quarter.

Statistics show that global luxury goods sales reached 310 billion US dollars in 2019, of which the Chinese market accounted for 35%. Affected by the epidemic, global sales of luxury goods have been severely frustrated, and the speed of recovery in the Chinese market has caused major brands to shift their focus to the Asian market dominated by China. Industry insiders predict that the sales weight of luxury brands in the Chinese market will increase substantially in the future. However, compared with opening stores, the future focus of luxury brands represented by Louis Vuitton will be on e-commerce and digital marketing.

View more fashion trend for clothing: https://www.popfashioninfo.com/trends/

Flag-patterned clothing made the world’s premiere on ANTA TMall Super Brand Day to create a fashion feast

On July 27th, ANTA launched the first Tmall Super Brand Day. During this event, ANTA 2022 Winter Olympics official licensed product flag series sportswear was released. This event ANTA leveraged the influence of Tmall’s first marketing IP on the entire network. The digital empowerment of new products has brought more new choices to consumers, and also allowed ANTA Tmall Super Brand Day to get a satisfactory performance. Data shows that during this event, ANTA’s one day sales surged by 1777% year-on-year, setting a record for the highest single-day sales except Double Eleven, and ranking among the TOP2 in the industry.

The ANTA Tmall Super Brand Day not only brought a fashion feast for consumers , but also marked that ANTA and Tmall have joined hands to cooperate further, setting a new model for the electronic and digital development of the apparel industry.

A number of stars attend to support the fashion show

As a global leader in sportswear from China, ANTA has always adhered to the concept of “Keep Moving”, which coincides with Tmall’s never-ending exploration in the field of e-commerce. The press conference jointly organized by the two parties is based on the theme of ” The Circle of life “. ANTA 2022 Winter Olympics official licensed product flag series sportswear conference was held. Zhang Jike, Zou Shiming, Fan Zhiyi and Lang were invited to the event. The celebrities from the cultural and sports world such as Lang, Guan Xiaotong, Jin Dachuan came to join the show with nearly 70 Chinese supermodels, bringing consumers an audio and visual feast, it was a party that blends fashion, art and clothing.

The whole press conference was exciting and shining with stars. From the opening of the live performance by pianist Lang Lang, to the opening show by ANTA Sports’ global spokesperson Guan Xiaotong wearing ANTA’s new sportswear, to other stars and supermodels and super large-scale drone starry performances to help out this conference. The climax is non- stopped, and the belief in the “unending movement” has become more popular.

Join forces to create a new brand story, support the world premiere of national flag clothing product line

As we all know, China has won the right to host the 2022 Winter Olympics. As the official sponsor of the 2022 Beijing Winter Olympics, ANTA received exclusive authorization for the first time in 2020 to sell national flag-related footwear and clothing products. It is also the first time that China has opened up the right to sell clothing with national flag patterns. For ANTA, the launch of the “national flag sportswear” is more of a strong output at the brand level. This time, in cooperation with Tmall Super Brand Day, its related national flag clothing products will be launched on July 27th. The global debut of the brand day on the day reflects that while ANTA continues to enrich its brand stories, it also give us hopes to use the Tmall platform to allow users to generate more brand perceptions and write a new chapter of the brand story to more consumers.

On the same day, Li Jiaqi, the NO.1 live broadcaster, not only visited the conference site in person, but also opened an ANTA national flag uniforms special session in the live broadcast room. He also shared ANTA’s importance with popular sports stars Zhang Jike and Guan Xiaotong in the live broadcast room as soon as possible conference finished. They showed the support to ANTA new product and promote the the national flag clothing products released by ANTA together.

The Trendy gameplay enhances user enthusiasm, online channels upgrade the consumer experience

In the early stage of this conference event, two parties started a joint warm-up promotion. ANTA and Tmall Super Brand Day jointly launched a new gameplay of “Alibaba Zoo cheering for the Olympics”. Dozens of IP animals with their own fan base all incarnately become the Olympic mascots, attracting countless eyes with their own special skills, and successfully earned enough attention.

At the same time, Tmall has also cleverly integrated the “See Now Buy Now” show sale model, which is the most popular fashion brand in recent years, with this event, allowing consumers to enjoy the consumption process while invisibly deepening their understanding of the brand. Cognition. The two parties have achieved remarkable results in terms of sales volume, customer acquisition and brand enhancement.

As an outstanding representative of professional sports brands, core value of ANTA’s product has a strong appeal in the sportswear market. At the brand improvement stage, it will expand the market through updated channels and use marketing methods that are closer to consumers to increase interaction, build the brand image to a new level. The excellent results achieved in this cooperation with Tmall Super Brand Day are the best proof.

Introduction to Tmall Super Brand Day:

Tmall Super Brand Day is Tmall’s most influential brand marketing super IP. It is good at integrating the ecological power of the entire network to create its own Double Eleven festival and provide the world’s top brands with a stage of ultimate innovation.

In the past five years, it now become the biggest carnival for brands and their consumers to communicate. Tmall big data strengthen the brand’s digital marketing capabilities, form a deep link with consumers, through a concentrated event, a super day full of rituals, bring a double explosion in volume and sales, and reach each with unprecedented energy. It connect users and catalyze super brands to bring new consumer a new consumers experiences.

View more Chinese fashion trend: https://www.popfashioninfo.com/styles/online/

The Chinese International Import Expo Fair trading service platform re-launched to empower China’s fashion industry

POP FASHION

On the occasion of the 3rd Import Expo, dozens of reporters from Oriental News Channel visited the “‘6 Days + 365 Days’ International Fashion and Creative Exhibition and Trade Center” yesterday to learn more about its service function and development role as the trading service platform of the CIIE, China International Import Expo.

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The report pointed out that, as the only platform to serve the fashion industry among the 18 “6 Days + 365 Days” trading service platforms, “International Fashion Creative Showcase & Trade Center” has integrated its four collaborative fashion industry service platforms of “POP Trend, ULB, Design Infinity, and Sichuang Education”, and introduced overseas quality design power to empower Chinese fashion at the third edition of the fair.

This is not only within our reach, but also our responsibility.

Since the official inauguration of the Expo’s “‘6 Days + 365 Days’ International Fashion Creative Exhibition and Trade Center” in Qingpu District, Shanghai on November 6, 2019. The Expo’s Macau Pavilion were also invited to attend and link up with the exhibition and trade center’s “Design Infinity” fashion industry service platform.

POP FASHION NEWS
POP FASHION NEWS

In the Yangtze River Delta fashion industry cluster to conduct a series of traveling exchange and docking activities, in order to bring into play the global fashion products of the Fair trade active momentum and spillover effect, enhance industrial resources docking, industrial cooperation and exchange, and promote the role of multi-local fashion industry linkage and synergistic development.

POP FASHION

With the strategic opportunity of the 3rd Fair and the Yangtze River Delta, “International Fashion Creative Exhibition and Trade Center” still lives up to its mission, linking high-quality global and overseas resources, serving the Yangtze River Delta and the innovative development of the fashion industry based on Qingpu, and will not forget its original intention to focus on serving design and originality, and always be a professional service platform to promote the upgrade and transformation of the fashion industry.

View more Chinese fashion trend from https://www.popfashioninfo.com/analysis/market/

The Craft Detail Sleeves Trend for Women’s Knitwear

women's knitwear

The minimalist aesthetics always occupies a certain space in the fashion world. This season women’s knitwear emphasize the appearance change and transfer stitches to create 3D sleeves. The appropriate space is free and easy for the body. Smooth lines are in line with human curves. Subtle changes of details display the fun of simplicity.

women's knitwear

The one-piece sewing is the main expression of designs on sleeves. Buttons, long straps and contrasting overlocking create soft and natural sleeves. The simple and flowing visual effect is the direction of the new season.

Designs on Sleeves for women's knitwear

The draping sleeves have layered crinkles. Compared with disorderly gatherings in previous seasons, the draping sleeves are more regular, with tensile stitch textures to leave some space for the arm.

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For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_7972-col_128/

The Fabric Trend for Womenswear Shearling

Womenswear Shearling

Environment and the apparel industry have a close relationship. Shearling is eco-friendly and sustainable. Shearling is elastic, absorbent and warm. In this age, the premium handfeel is the direction for all wool products. The understated, nonchalant qualities work well with consumers.

women's fur

Polar fleece is hot for A/W 20/21. The rich handfeel enhances the visual effect and warmth-keeping capacity. It is airy and elastic. Polar fleece works well with the elegant and playful girly style.

Polar Fleece

Tuscany shearling is refined, soft, thick and curly, adding a sweet and warm feel. Fashion colors provide a premium effect.

Tuscany Shearling

Mongolian fur is fine, even, soft, elastic, curly and separated, adding a noble and slouchy effect. The solid colors are clean and elegant, bringing the romantic and noble feel.

Mongolian Fur

Swakara shearling is produced in Namibia. The unique regional features bring the lightweight, soft , reversible and shiny qualities. Swakara shearling is one of the best kinds of wools for high-class fur apparel. In this season, patched materials, stylish color blocking, diverse accessories appeal to the youth market.

Swakara Shearling

Different kinds of shearling are spliced to add a rich and interesting visual. Simple and playful color blocking is bold.

The Mixed Shearling

 

The Popular Shirts in Menswear Markets

TOP SHIRT

In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.

TOPS

In top 10, international big brands and street brands are key, and some Chinese brands are also included. TIME HOMME and OVERPROTECTION each have two items in top 10. Most items are leisure. Checked and striped shirts almost account for half of all items. For other items, details and patterns are key.

Top 10

Decorative and practical pockets in different sizes are applied to different places to interpret the important role of pockets. Exaggerated pockets at KAPITAL and KAPITAL add depth and create a striking impact. Different materials at MMIC and OVERPROTECTION stand out.

Pockets fashion trend style

Splicing is prominent. The same material can be used to make different patterns. Two different kinds of materials can be spliced. Harsh and Cruel and Givenchy also add micro deconstruction.

Splicing fashion trend style

Printing ornaments in different sizes add fashion subtly. Landscapes, figures and plants as well as animals are most common. TIME HOMME and Dsquared2 apply real-life photo print with clashed and diverse colors. Alexander Wang’s abstract print is colorful.

The Printed Shirt

 

Lettering is indispensable, versatile and inclusive. With the rising of Chinese fashion, apart from common English letters and slogans, Chinese characters stand out.

Lettering fashion style

The slim shirt is popular as well. The solid colors and details are emphasized. Pattern and placket piping add interest. Orderly arranged letters and geometric patterns on all-over patterns add fashion.

The Slim Business Shirt

Get more different fashion style shirt top trend analysis report:

https://www.popfashioninfo.com/analysis/tops/

 

Avocado Green Color of The Most Hottest Color for Spring Summer 2019

Avocado green color

Avocado features many kinds of yellow tones, and the warmer tones and ombre effect provide more inspirations for designers. Avocado is refreshing and premium, cutting across the fashion industry this summer. The limited edition avocado eye shadows at Colourpop and Nars were soon sold out, and many garment brands have released new items in avocado tones, from seductive satin dresses, refreshing shirts, street suits, haute couture garments.

The Green Tone through Summer

Avocado is modern and nostalgic. From 1960s to 1970s, avocado was almost ubiquitous.

Vintage Avocado

Fashion bloggers such as Aimee Song, Barbara, Brittany Xavier and Darja Barannik have already show their avocado items, leading the trend.

INS Fashion Bloggers's Avocado

Avocado is so hot that Weibo even launched a Avocado Styling contest. Lots of netters show their avocado items.

fashion style

Maggie Marilyn features luxe and innovative elements. Its S/S 2019 collection includes avocado for a youthful and energetic look.

Maggie Marilyn

Rejina Pyo infuses a refreshing feel to feminine qualities. It features refined and playful designs. Cardigans, skirts and button-collar shirt dresses in avocado feel confident and simple.

Rejina Pyo

Shrimps, a new fur brand in London, has special views. In this season, avocado and patterns are combined to create an artistic aesthetic.

Shrimps

Cult Gaia became famous on Instagram. Its resort collections are highly recommended. The lace resort dress in avocado is appealing.

green color

Avocado is the hottest color for S/S 2019. Green provides a healthy and natural feel, but in the Victorian era, green means death. Wilhelm Dye and White Lead, a garment company, invented a new dye called Emerald Green, but it contained arsenic. With the development of technology, the dye is non-toxic and used widely.

green

 

POP-Up Stores are Coming. Which Style Do You Like?

ANAREPORT_5cc53b5134b72_3753

POP-up stores are seen as short behavior art. “Limited”, “First Launching” and “New Product” are often seen in pop-up stores. POP-up store are always eye-catching through using new technologies, unique storefronts and varying colors. For fashion industry, spring is the fashion season for new styles.

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PEACEBIRD X SESAME STREET

Peacebird Men re-interprets the classic characters in Sesame Street. Trouble Andrew and Reilly show their 2 special collaboration collections, exploring new possibilities.

PEACEBIRD X SESAME STREET

Oishi x AKOP

Oishi joins hands with Han Huohuo to release the Oishi x AKOP collection. Salted egg yellow is the main tone, with black and white tones. The inspiration comes from the salted egg potato chips of Oishi. Oishi’s garments in collaborated collections will be for sale in pop-up stores. The interesting point is that the outside fitting model wears a large salted egg, and the new salted egg chips are placed in the yellow shopping cart.

Oishi x AKOP.jpg

LACOSTE × KEITH HARING

The Lacoste x Keith Haring collection uniquely interprets street fashion. Lacoste keeps a balance between classics and fashion, while Keith Haring is rebellious and unruly. The walls are inspired by Keith Haring’s classic works. The dancing figures set a basic tone. The collaborated items are bright and vibrant. The vintage subway seats and street vending machines are placed in stores. The soft colors and light are artistic.

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UNDER PEACE×Junji Itou

UNDER PEACE once collaborated with HELLO KITTY, SpongeBob and others. In 2019, UNDER PEACE joined hands with Junji Itou, a famous Japanese horror cartoonist. Junji Itou’s best work Tomie is chosen. The grown-up, classic and interesting style is combined with Under Peace’s military, street and skateboard.

UNDER PEACE×Junji Itou

Recommended Inspirational Graphics

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