The Industry Insight of Underwear & Loungewear

Underwear & Loungewear

Savage X Fenty just unveiled its all-new “Dolled Up” collection with a fiery campaign that stars Rihanna herself. Showcasing a range of vintage-inspired lingerie in inclusive sizing, the new collection introduces colorways like bright orange, dusky blue and mint green complete with delicate floral designs.

Underwear & Loungewear

Cult classic lingerie brand CUUP has unveiled its newest collection celebrating the colors of summer, finding inspiration from minimal seascape photography series created by artists and photographers Fabien Baron, Hiroshi Sugimoto and Debra Bloomfield.

Underwear & Loungewear

Victoria’s Secret announced the launch of inclusive and fashion-forward lingerie brand, Elomi, as its newest brand partner within its curated digital platform, VS&Co-Lab. Elomi joins a growing list of innovative brands within the VS&Co-Lab space, offering a unique array of pieces designed to enhance every part of a woman’s body with uncompromising support and unparalleled comfort.

Underwear & Loungewear

Dropping on SKIMS.com on August 12, the new Shaping Swim launch includes both separates and one-piece swim designs in an array of five neutral colorways. SKIMS first ventured into swimwear back in March with the unveiling of SKIMS Swim, which initially offered 19 different styles in seven colors.

Underwear & Loungewear

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The Analysis of Hangzhou CKIW EXPO

Hangzhou CKIW EXPO

Hangzhou is the birthplace of China’s E-commerce, and also the largest city of digital economy in China. China(Hangzhou) Fashion Industry Digital Trade Exhibition(CKIW EXPO) gathered the supply chains and hosted a biggest feast for China’s underwear industry. As an essential platform for the underwear industry to communicate and trade, this exhibition not only reflected the current industrial conditions and trends, but also provided face-to-face business opportunities for enterprises and e-commerce organizations. Besides, multiple professional forums in the exhibition established a platform for insiders to study and communicate.

Hangzhou CKIW EXPO

Comfortable and traceless underwear without wires is made out of one-mould process. Ultrasonic wave and films are used instead of stitching to eliminate the traces. Traceless underwear requires more refined materials to further improve the comfort.

Hangzhou CKIW EXPO

Impressive color blocking can better catch eyeballs, while the pairing of different colors indirectly reflects the mood of underwear. Fabrics are conflicted to feel more joyous, and the contrasting edges provide more delicate appearances.

Hangzhou CKIW EXPO

Lace element is grouped with intimates through different techniques. The splicing of lace edges presents graceful and gorgeous styles. Besides, the differences brought by materials create new visual impact.

Hangzhou CKIW EXPO

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The Analysis of Louis Vuitton The Luxury Womenswear Brand

As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world — LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.
Latest brand news:
1. LVMH Group’s 75 Maisons announced commitments to Métiers d’Excellence and signed Worldwide Engagements for Métiers d’Excellence on July 23.
2. On July 22, LVMH announced the final date of 2021 LVMH Prize for young fashion designers – 8th edition. The final will take place on Tuesday, September 7 at the Louis Vuitton Foundation.

Photographed in Normandy, France, Nicolas Ghesquière’s Fall-Winter 2021 collection pays reference to a different era, perpetuating the Maison’s Spirit of Travel. Reflecting on Greco-Roman antiquity with designs that collide with 20th century modernity, Nicolas Ghesquière’s collection incorporates the exquisitely illustrated world of Italian artistic design atelier Fornasetti.

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The Placket Craft Trend for Futuristic Mechanical Style Menswear

Menswear

Guided by the genderless design, architectural and minimalist tailoring has become a trendy technique of designers. From irregular geometric shape to overlapped structure and accessories, the changes of placement details allow delicate structures to directly improve the clothing quality. This report will emphasize the detail craft of front fly.

Menswear

Button tab front fly is highly practical. Buttons are sewn on the tab to fix the clothing and enrich the layers. The material conflict between tab and clothing can also strengthen the sense of design.

Menswear

Mechanical structure is mainly presented in futuristic commuting style. Straightly-cut structures are layered to present a futuristic mechanical style.

Menswear

Geometric front fly performs well in the market, which updates the design concept and presents the protective visual effect.

Menswear

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The Practical Outerwear Trend for Women’s Knitwear

Women's Knitwear

Outerwear is a key category of A/W knitwear. Sophistication style maintains the ready-to-wear appearance. Baseball jacket and puffa jacket will attract more attention. Heterogeneous splicing, heavy-gauged stitching and jacquard are still the most important crafts. Slight deconstruction design, moss stitching and float jacquard are also applied to present diversity. Drawstring and snap strengthen the functionality, and practicality will be the key developing direction of outerwear items in the new season.

Women's Knitwear

With the rising influence brought by sport style, baseball collar has become an important collar element of knitted jacket. Pattern and texture design will be the key point of this new season. Geometric elements and brand logos are presented by stitching, jacquard and splicing. Stitching puts emphasis on the crisp and solid effect.

Women's Knitwear

Hooded jacket accentuates the comfort of style. Heterogeneous splicing and pattern design are the two noteworthy design directions. Drawstrings are added to cuffs and hemline to strengthen the thermal function of knitted jacket.

Women's Knitwear

Stand-collar jacket features heterogeneous splicing, variable collar length and fancy yarns(sequined yarn & color yarn) to accentuate the visual layers.

Women's Knitwear

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The Dynamic Carnival Pattern Trend for Men’s Knitwear

The Dynamic Carnival Pattern

Color is always an important part of clothing, which can bring the most direct visual feel. The dynamic and dazzling color combination endows knitwear with youthful atmosphere. Romantic scenery, flower, colorful rhombus and trendy Scandi folk style are mainly chosen to be the patterns of knitwear. Besides, the technological fun brought by flowing liquid pattern is also noteworthy.

The Dynamic Carnival Pattern

Scenery pattern with rich colors is extremely youthful. Remote countryside, mountain or industrial urban night scene are recommended. Intensive color blocking may further strengthen the vitality.

The Dynamic Carnival Pattern

The romantic curves of floral patterns provide men’s knitwear with softness. Fresh lemon yellow is recommended. Steady dark red and sapphire or even classic black & white are also available.

The Dynamic Carnival Pattern

Scandi folk style pattern is combined with color conflict to increase the youthful feel of men’s knitwear. Lovely bear and bright red maple leaf can also be added to enliven the whole style.

The Dynamic Carnival Pattern

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The Detail Craft Trend for Men’s Collar

Men's Collar

Collar crafts is always the soul of menswear, which can determine the style. With the updating craft in the market, the detail design of collar is no more limited by the tradition and multiple crafts are used to evolve the classic. Pointed collar brings personalized and delicate highlights to the menswear design. Multi-layer collar enriches the structure. And the interesting square shape has already become the most trendy detail in this season. Classic round collar is rebuilt by deconstruction, which maintains the classic. Notably, more and more special-shaped collars have shown in the market, providing more choices for personalized consumers.

Men's Collar

Once popular pointed collar reinterprets men’s craft design in a brand new posture. The sharpness, length and width of pointed collar are all the important factors, which may bring more personalized and delicate designs. Different materials can be used to beatify men’s neck lines and face lines.

Men's Collar

Double-layered craft design was once a big hit in the market. And the mock-layered structure of this season is more delicate and ingenious. The layering and splicing of collar features provide cross-seasonal styles with rich visual effect. And with the development of craft, even totally different collars can be perfectly fused. Creative design and evolved classic are both the main collar crafts in this season.

Men's Collar

The design of square collar presents the intensive modern playfulness, and such collar type can also decorate wearers’ shoulder and face. Different widths of collar directly affect of visual feel. Wider collar better decorates the linear feel and presents individuality. However, narrower collar is more delicate. Except for the common application on men’s jacket and outerwear, it can be applied on knitwear as well. Different materials provide square collar with unique styles.

Men's Collar

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The Comprehensive Analysis of Chengdu Women’s Popular Patterns Knitwear Market

Women's Popular Patterns Knitwear

The young women’s knitwear of S/S 2021 Chengdu market pays attention to the pattern design. Fruit, flower, cartoon IP, letter and color-blocking stripe & area are the popular pattern elements. Bright color is the key point. Besides, crafts are combined to present patterns. Jacquard, stitching and beading, embroidery, rhinestone, crochet and printing are fused to produce rich and vivid patterns. More variable techniques can even reveal the dimensional effect.

Women's Popular Patterns Knitwear

Fruit element fits summer the most. And the application of this element of Chengdu market pays attention to the heavy-industrial technique. Sequins and beads are decorated on jacquard patterns. Lustrous patterns show textural contrast with knitwear and form visual layers.

Women's Popular Patterns Knitwear

Jacquard and crochet flower patterns are presented with fine-gauged stitching. The combination of flower and letters is a more novel type of presentation.

Women's Popular Patterns Knitwear

The cartoon characters of Chengdu women’s knitwear market put emphasis on the liveliness and playfulness. Patterns are enlarged on the front part. Jacquard is combined with towel embroidery, and embroidery is combined with beading to present patterns with more depth. Single crafts like rhinestone, foam printing and applique can also be used to show 3D images, which have weaker visual layered feel than the former design.

Women's Popular Patterns Knitwear

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The Updated Retailing Analysis of Showroom Shanghai

fashion style

With the development of Chinese fashion and the rise of buyer industry, Showroom has become well-known. Fashion week has the functions to display and release without providing any ordering services. And the emergence of Showroom helps designer brand to solve the ordering problem, and promotes the development of designer brands and fashion industry. A/W 21/22 Showroom is more professional and delicate than the traditional showcase, except for all the elements the traditional ones have, Showroom knows more about the requirement of buyers and the styles of goods. Professional Showroom attracts medias, bloggers and buyers through its more accurate market positioning and individualized display. Showroom also provides interaction opportunity to fashion buyers and designers. Buyers can have a close look of designs or even touch the fabric, directly feeling the tailoring and details. Showroom Shanghai includes MODE, OntimeShow, TUDDO, DFO, ALTER, Not and TUBE.

fashion style

Showroom Shanghai 2021 A/W Exhibition (the 16th exhibition of Showroom) will be held on the Shanghai Exhibition Center (No.1000, Middle Yan’an Road) ,2nd Floor (Central Hall,East&West Platform Hall) from April 9th to 12th, 2021. Founded in the spring of 2014, although the country has seen vigorous development within the field of independent fashion design for a decade now, showrooms continued to remain a blank page. Fashion Week’s official organizers have previously focused on the showcase and issue of products without providing any ordering services. The emergence of Showroom Shanghai was able to fill the gap, bringing a positive and significant improvement to the industrial chain and professionalizing the Chinese fashion industry, allowing it to take one step further into the international market.

fashion style

As the only official trade show for Shanghai Fashion Week, MODE Shanghai Fashion Trade Show is committed to the improvement of fashion industry and to meeting the needs of domestic fashion retail market. Featuring highly efficient service, rich resources and a full range of media channels, Mode Shanghai aims to be an optimized business platform for buyers and fashion business insiders, providing a brand new exhibition experience for all. A/W 2021 MODE was held in Shanghaimart during April 8 to 11,2021. And there were about 300 exhibitors, 71% Chinese brands, 29% foreign brands, 76% womenswear, 29% unisex, 24% accessory and 4.6% lifestyle.

fashion style

With the popularity of Chinese fashion, Showroom gathers many outstanding independent designer brands for promotion. Seizing Chinese market is the public secret to get progress in this changing fashion industry, and the valuable commercialized brands are the key. The following brands are the noteworthy Chinese designer brands currently. Shutingqiu, Yueqiqi, SusanFang, HAIZHENWANG and Chrisou by Dan are also the prospective commercialized brands.

fashion style

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