The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market


Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.


Lovable parent-child dress is released a lot. With the improvement of public aesthetic, more and more parents have higher requirements. The application of same fabric, pattern and element strengthens the sense of series. The design based on the age of babies provides more suitable styles. Fashionable styles have become the good choice for outdoor and daily lives, presenting the prettiness and practicality.


Retro French apron is a highlight. Spliced and isolated application on basic silhouette is combined with ruffle and puff sleeve to enrich the details and strengthen the layers. Its delicate sweetness brings a sense of romance.


Different from the puff sleeve in the past, the style in this season is more extravagant. The application on infants’ bodysuit and toddlers’ dress uses crisper cotton fabrics. Voluminous shirring and pleating present volume and bring intensive visual impact, increasing a sense of retro court.


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The Comprehensive Analysis of Women’s Elegant and Fun Knitwear in Korean Markets

Women's Knitwear

Seoul is the gathering place of young, vigorous and fashionable clothes. This report concludes women’s knitwear in S/S 2020 Korean wholesale markets and analyzes from details, crafts and patterns. Details (asymmetrical neckline and ruffled collar), crafts (cables and mixed materials) and patterns (fresh flowers and repetitive animals) work together to enhance the chic feel and display female charm.

Women's Knitwear

Asymmetrical design is offbeat. Multicolored stripes decorate the neckline, creating a colorful and asymmetrical visual impact.

Women's Knitwear

Layered ruffles display female elegance. In S/S 2020, gauze ruffles are soft, and bright-colored ruffles present the young vitality of summer clothing.

Women's Knitwear

Cables have always been indispensable for knitwear. In S/S 2020, cables and the crisp silhouette are combined, or multiple crafts are mixed, strengthening the quality sense.

Women's Knitwear

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Pimpollo The Benchmark Brand of Kidswear


Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.

Brand Overview

Sweatshirts take up an important part in Pimpollo. Apart from normal stripes and polka dots, fun animals and illustrations become a new point. The pattern emphasizes the hand-drawn feel by kids. And sweatshirts are combined with outerwear collar, very creative.

Sweatshirts with Fun Patterns

In this season, ruffles in different parts of the dress become the major point. Ruffles in the hemline are simple and sweet, while ruffles in the collar have a design sense.

The Dress

Fleece is definitely the hot fabric in this autumn and winter. It is favored by kids due to its comfortable hand feel and warmth. Pimpollo integrates splicing of the outer with inner surfaces, embroidery in the collar and applique in pockets, enriching the visual impact and enhancing the wearing experience.


Puffa jackets are necessary in autumn and winter. Pimpollo favors all-over printing, splicing and collar. The fluffy collar is favored by kids because of its warmth and softness. Besides, it can also enrich the visual sense.

Puffa Jackets

The cute sleeping bag is the highlight in this season. Compared with sleeping bag styles in Chinese market, Pimpollo creates lighter and thinner styles. Sleeveless design is convenient and comfortable for kids. The cute animal illustrations, applique and hand-made decorations make the sleeping bag more fashionable and adorable.

Sleeping Bag


Run rabbit The Kidswear Benchmark Brand


As a native Korean brand, designers of Run rabbit pay great attention to displaying the infinite creativity of children in each season, and it is especially good at representing retro sentiments with modern style through the unique culture. In A/W 19/20, designers create a restaurant scene of Run rabbit and integrate the bazaar, restaurant and waiters into simple and versatile styles, bringing a different wearing experience.

Brand Dynamics

Sweatshirts in A/W 19/20 are colorful, such as khaki, forest green, sapphire blue, brick red and Chinese red. Inspirations are bold and direct greetings and slogans, such as “MAY I HELP YOU?” and “OPEN”. The hand-drawn effect is funny and imaginative.

Colorful Sweatshirts

Designers use the dropped-shoulder design as the key point to the vest, cardigan and pullover. The simple stitch highlights the collocation through color-blocking.

The Dropped-shoulder Knitwear

The dress of Run rabbit is the combination of modern style and vintage. The ruffled dress with apple patterns is paired with tonal tunic, full of the retro sentiments. The slit skirt is equipped with natural ruffles through a elastic waist, quite fashionable.

The Dress Expressing Selves

Tweed outerwear with multiple pockets is very eye-catching in this season. Lettered brooch is lively and bold. The brushed outerwear with a turn-down collar is bright-colored, versatile.

The Short Outerwear

The mid-length outerwear is necessary in the cold winter, whether it’s the puffa jacket or quilted trench coats. The fleece overcoat is more fashionable and eye-catching through exaggerated all-over texts.

The Mid-length OuterwearThe Mid-length Outerwear for kids

In this season, Run rabbit pays much attention to the collocation of leggings, and creates statement styles through splicing the top and bottom, spliced side seams and color-blocking. In addition, designers add a drawstring to the waist and resin adjustable clips to the overalls, bringing a different workwear feel.

Versatile Trousers


The Fashion Trend Analysis of New Aestheticism Womenswear at South Korean Market

fashion clothing in Korean market

Straight pleats make garments more delicate. The ripple-like pleats are attractive. All-over or placement pleats are applied to the hem or cuff, making a contrast with pleated fabrics.

fashion trend style

The displaced closures add interest and make a contrast. The asymmetric aesthetic brings a new look.

Displaced Closures

Tweed garments exude a romantic Chanel style which is simple, elegant, classic and luxurious.

The Chanel Style

The cropped shape is over the hip, making the body shape look slim and tall.

The Cropped Trench Coat

Extra panels on the shirt give a subtle tactile effect, updating basic and solid shirts. Placement panels at the shoulder and chest add depth and bring a youthful and artistic aesthetic.

Extra Panels

The two-layer collar is created by adding a scaled-down collar to the base collar.

The Refined Two-Layer Collar

The imperial high-bust dissecting line accentuates form and makes a statement. The bust part is key, and the dissecting line is moved upward to add glamour.

The Imperial High-Bust Dissecting Line



Pushbutton Analysis of Spring Summer 2019 Designer Brands for Womenswear


Pushbutton is a popular South Korean designer brand, good at designing unisex, bold and avant-garde styles. Blazers are key in this season. The matching of glazed materials is refreshing. The snake skin materials show the tough quality of women and the soft quality of men.

fashion trend style

Key Points: pared-back silhouettes, snake skin fabrics, bright suiting, washed denim, checks.

clothing sets

Key Points: gigot sleeves, H-line.

designer brand for womenswear

Key Points: Cool glazed materials, soft touch.

Glazed Materials

Key Points: colors of skirts and other items in harmony.


Key Points: leisure denim, formal pants, check dress.

fashion style

Different from the general basic dress, this design highlights the style and structure change, and the design is very strong; the coat is slightly adjusted on the basic style, and the H silhouette is more relaxed than before.

dresses and coat


Renewing Necks Comprehensive Analysis of Spring Summer 2019 Girl’s Shirts in South Korean Markets

market report

The neck is key for S/S 2019 South Korean girl’s shirt markets. There are the ruffle neck, lace-decorated neck, lace neck, sailor collar, two-layer neck and contrast pieced neck.

fashion women's shirt

Ruffles are more delicate, showing a strong feminine quality.

The Ruffle Neck

Key Words: lace, webbing and sheers.

lace shirt

Key Words: sheer lace, Venice lace.

The Lace Neck

Key Words: inserted ruffles, contrast webbing.

Sailor Collar

The two-layer neck is more diversified for S/S 2019. Stitches can form a mock-layer, contrast two-layer or ruffle two-layer effects.

The Two-Layer Neck

Key Words: bold contrast colors, striking colors, ruffles, offbeat girly effect.

Contrast Piecing