The 7th YOHOOD was held this month in Shanghai. There were two modes this year, and one of the two modes was YOHOOD WEEKEND which will be held at lots of fashion places for up to one week. Shanghai World Expo Exhibition and Convention Center is still the place for this event. The theme is YEAR 3019 YOUTHQUAKE. There are more than 150 brand booths covering fashion, sneakers, extreme sports, food, art and toy. Artist Daniel Arsham and his team helped design the limited gifts. Cameras, archaeological gloves and storage disks are used.
Justin Bieber’s personal brand Drew House, Puma’s endorser Li Xian show up. MM6 Maison Margiela’s A/W 2019 collection was shown as well. In addition, BBC brought the A/W 2019 collection.
Every year YOHOOD collaborates with thematic artists. Daniel Arsham was in charge of the decoration and layout of this event. This year’s art protects include many brands including MISHKA, SECRET WALLS. The Battle competition was also held.
UFO, a trading platform, released the hottest sneakers with 8 releasing activities: Travis Scott x Air Jordan I and Sacai x Nike.
The Schedule
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